"Pal Mal" (ugwayi): umlando sha

Iculo le-Cigarettes "Pal Mal", okuyinto inezithombe kulesi sihloko kungabesifazane bemthanda ababhemayo. Ngokushesha ngemva nje kokukhululwa kwe-brand osikilidi busakazeke emhlabeni wonke.

brand indaba

Iculo le-Cigarettes "Pal Mal" Uvele 1899. nomkhiqizi wabo inkampani Butler Inkampani. A brand name lisuselwa umdlalo ethandwa kwekhulu nesikhombisa. Kwakuvamise blade (maleus) kanye ibhola (Palla). Ekuqaleni, "Pal Mal" Kwakuhlelwe ukuba enze premium.

Ngo-1907, i-brand kagwayi wathenga i-American Inkampani Kagwayi. Qala ukuhlola futhi idinga babe nesu. Ukwakha umklamo kanye nokukhiqiza amasu amasha: ukuvunwa ugwayi, ugwayi osayizi. Kodwa lemifanekiso ngalezo zinsuku wayengekho. Kodwa sibonga ezintsha ukubhema isibe emnandi futhi kulula kakhulu.

ukuthandwa Ephakeme "Pal Mal" kufinyelelwa 1960. Ngo Melika, i-brand waphuma phezulu. Umklamo entsha usikilidi brand walungisiswa ngokugcwele. Kwakukhona ugwayi isikhathi eside (amasentimitha ayishumi), udala indinganiso entsha. Le fomethi isibe isidingo esikhulu phakathi ababhemayo.

brand udumo isiqongo yafinyelelwa ngo okuyingxenye ngenxa ukukhangisa ukugembula. Futhi nakakhulu ukunyusele usikilidi yokuthengisa. Kwakubonakala brand "Winston", okuyinto isibe nesincintisana eqinile "Pal Mal" Ngo-1966, emakethe ugwayi. I brand new futhi yaqala edayiswa e okuhlukile. Futhi uphawu "Pal Mal" (ugwayi) waqala ukuthatha isikhundla emakethe yayo.

Ngandlela-thile kamuva, sha laba impahla yabantwana enye inkampani American. Kodwa ngalesi sikhathi, "Pal Mal" waqala ukuthatha izikhundla zabo adumile njengoba namanje akazange abe zokuhlunga. He yodwa uvele ngonyaka ayisishiyagalombili nesikhombisa. Futhi isakhiwo esisha bavele emakethe. Manje, "Pal Mal" - omunye brand ethandwa kakhulu, ezidayiswa emazweni ayisithupha emhlabeni wonke.

amazinga usikilidi

Ekuqaleni, le abakhiqizi akulindelekile ukukhiqiza osikilidi zezinhlobo ezahlukene. Nokho-ke kwenzeka, sesifikile isikhathi eside. Ekuqaleni, ugwayi kwaba obuphelele ejwayelekile - 85 mm. Kamuva, kwakukhona entsha. Iculo le-Cigarettes "Pal Mal" steel mncane wenza amamilimitha angu-100.

Siyabonga ubuchwepheshe obusha futhi ucwaningo e ugwayi ukunambitheka uncono kakhulu futhi kujabulise kakhudlwana. Manje useneminyaka engu-kahle, ukuthi akakubangeli umphimbo obuhlungu. Sha logo indinganiso futhi akashintshi.

umklamo amaphakethe

UPáll Mall logo ngokushesha baba emnandi. Thanda isitayela uphawu lwakhe - Nouveau. Iyingxenye ebalulekile Umklamo usikilidi amaphakethe. Zifanekisela ijazi wobukhosi izingalo kumi izingonyama ezimbili, okuncike the Shield. On kulotshiwe isiqubulo, okusho "Ngomuntu ameva izinkanyezi." Kungokufanayo - ingxenye uphawu isimo Kansas.

Ngaphansi isihlangu itholakala ibhena nabanye Isiqubulo Latin. Ukuhumusha "wena ukunqoba Ngaphansi kwalo banner." "Pal Mal" (ugwayi) kukhona kwi isembozo lomunye isiqubulo.

Kuyo yonke le minyaka yentuthuko sha amaphakethe design uye washintsha eziningi. Kodwa kuye kwaba kalula ngaso sonke isikhathi. Ngo kunqwaba ngayinye liyadingeka ukuphrinta okuqukethwe itiyela-nicotine. osikilidi elimnandi zihlukaniswa kalula umbala emaphaketheni.

izinhlobo zikagwayi

manje abakhiqizi noGwayi abafuna ukukhiqiza izinhlobo eziningana osikilidi brand efanayo. izinkampani esuselwe ezinhlotsheni ababhemayo. Abanye kudingeka osikilidi eqinile, abanye abantu bakhetha buthaka, okuqukethwe aphansi nicotine yomsizi netiyela.

Ingxenye emakethe ugwayi abathengi uthando ukubhema ugwayi kanye flavour. Ngaphezu kwalokho, ubude kanye ukushuba ukubaluleka encane "ukubhema izinti". Konke lokhu kudala isidingo, futhi ngenxa yalokho, okudinga ukukhiqizwa izinhlobo eziningana kagwayi. Futhi kulapho wabo ngcono.

Ngo-2008, i- "Pal Mal" futhi washintsha ukubukeka kwayo. Shintsha amaphakethe umbala. Zaba okwesibhakabhaka, olintshi abomvu. Okwamanje, emgqeni eyinhloko sha siqukethe izinguqulo ezintathu:

• RAD. Iqukethe (mg) 10 inhlaka 0.8 nicotine.
• ELILUHLAZA. Iqukethe (mg) 7 resin kanye 0.6 nicotine.
• ZOMBALA OPHUZI. Iqukethe (mg) 4 resin kanye 0.4 nicotine.

Ngaphezu kwalokho, kwakunababesanda usikilidi brand "Pal Mal" nge menthol. Futhi izindawo eziningana format Super Slims:

• Tropic Twist;
• Blue;
• menthol;
• Elimnandi.

Nge ezihlukahlukene izinhlobo "Pal Mal" - osikilidi, efanelekayo zonke izinhlobo ababhemayo. Lokhu kwenza sha omunye ethandwa kakhulu emhlabeni. Abantu badonseleka ezihlukahlukene ocebile izinhlobo osikilidi, ahlinzekwa emakethe ugwayi. Ngaphezu kwalokho, inkampani uchitha imali eningi ku ukukhangisa, okuyilona elisebenzayo futhi ngokubaluleka kuthandwa.

ukunambitha izimfanelo

Abakhiqizi kwemikhiqizo yogwayi isikhathi yesimanje kuthambekele hhayi kuphela design isembozo kagwayi, kodwa futhi ukunambitheka kwabo. Izihloko equkethe menthol siwuphe freshness. A format super ukwenzela ukungena okuncane kakhulu has flavour eziningana. Tropic Twist has amanothi amaswidi ezishisayo. Noma yimuphi elimnandi has "umoya" iphunga layo mncane.

Ukusatshalaliswa sha emhlabeni wonke

Ukuze "Pal Mal" emakethe Russian (ugwayi) uvele ngonyaka ayisishiyagalolunye nesikhombisa. Futhi kusukela ngaleso sikhathi namanje ukujabulela funa enganciphi phakathi kwabantu ukubhema. Empeleni basuke wathengwa intsha ngaphansi eminyakeni engamashumi amathathu ubudala. Ngo-2005, i-Russia baba kwelinye lamazwe kuqala lapho kukhona brand format entsha - super ukwenzela ukungena okuncane kakhulu.