Lianozovo Umkhiqizo wobisi: lapho, imikhiqizo, ukubuyekezwa

Lianozovo Dairy usebenza emakethe yayo ingxenye kusukela 1987. Yakha amabhizinisi ngoba eMoscow futhi endaweni eMoscow imikhiqizo yobisi. Ngokuhamba kwesikhathi, lesi sitshalo kwakumelwe babe ngobukhulu umkhakha ibhizinisi emhlabeni, kuyilapho inzuzo awuzange okuhleliwe.

Ushintsho umbuso zezombusazwe, ukuxegiswa umnotho ziye alethwe kwesitshalo esisha ubudlelwane zokukhiqiza kanye imikhakha yokubusa kuwo wonke amazinga. Mill akazange babe sika emhlabeni ngobukhulu, kodwa ngaso sonke isikhathi kuthatha isikhundla okuholela rankings of amazwe aseYurophu e.

ukuqala izikhundla

Lianozovo Dairy Plant sinesikhundla yakhelwe, ivumela ukukhiqiza amathani 2000 ngosuku. Umkhiqizo uhla lalinabashumayeli ezimbili izinhlobo ubisi (pasteurized ingilazi iziqukathi nokhunye), ukhilimu omuncu, cottage shizi, iyogathi. abasebenzi Ukusebenza olunezinombolo 1900. Uma kuhlelelwa simila ulindele ukuthi ububanzi umkhiqizo izobandakanya zonke izihloko zokukhiqiza acid acidosis, ngokuzenzakalela umugqa ukucutshungulwa zakamuva of izinto zokusetshenziswa ngeke ukukhwezwa.

Kodwa amacebo eside ezingazange zifinyelelwe. Ngu ekuqaleni umsebenzi wokuvuselela izakhiwo Lianozovo Dairy bekulokhu ezingenanzuzo phezu kwakhe ingozi ka-ucabanga nokuqedwa kwenhlangano. Privatisation esenzeka ngo-1992, ngokwemibiko ye-scheme: 51% of the team isisebenzi wamuka, 29% of the impahla yeNkampani ezizimele ezihlinzeka izinto zokusetshenziswa, futhi u-20% wamasheya kakhulu abathi uhulumeni eMoscow. Ngesikhathi soguquko yenkampani ezingokoqobo entsha ubudlelwane isicebi, imiholo ngemali kwaba 1.5 kuphela izinyanga wokusebenza, izimpahla zamanje babelingana zero. Inkinga kwaqina lokushiya kwabasebenzi, izikhala eziningi ukuhlala gcwalisiwe isikhathi eside.

Ukuthuthukisa esimweni esibucayi

Kwesobunxele ngaphandle yesibonelelo sikahulumeni, inkampani uye wathatha izinyathelo zokukhuthaza nokwandisa isabelomali izindleko:

• Adiliza bottling imikhiqizo umugqa e ingilazi iziqukathi (ithengiswa njengoba Scrap Metal).
• Usedilize 50% abasebenzi.
• Kususiwe ibhalansi lezinto yezenhlalakahle (esikoleni, enkulisa).
• Kuphumelele rent kwezinye izindawo zokukhiqiza.

Umthamo imikhiqizo eseqedile unqabile emathanini ayizinkulungwane 59 ngonyaka ka-1992 (ngo-1991, babengamaphesenti amathani ayinkulungwane 200). solvency sabantu wawa, inani izinto zokusetshenziswa enikeziwe lehla kakhulu, futhi amanani ziye zanda kakhulu. Kulesi simo, bamsiza ekwesekweni uhulumeni eMoscow, ngosizo okwakubekelwa kahle ekukhiqizeni ubisi powder.

Izinyathelo kuqala ezintsha Lianozovo Dairy (Lmc) ithathwe phakathi neminyaka crisis - imikhiqizo siphelile ukudayiswa ukudedela izigubhu epulasitiki esikhundleni besiyoba sikhulu wholesale metal emashalofini. It ibekwe amalitha 12 ubisi, futhi 9 kg ushizi ukuthi kwaba esilungele abanikazi ukuhweba iimfesi neyokudla. Ukuthunyelwa imikhiqizo eyenziwe amabutho lomthengi, uhlelo yohwebo nokumaketha isu wayengekho inkampani.

BEE asebenzayo

Ngo-1992, osomabhizinisi lamabili (Sigaba PLastinin, M. Dubinin) aqashiwe ngesikhathi isitshalo umugqa owodwa ngoba bottling ka ayo ngaphansi kwegama lomkhiqizo "Wimm-Bill-Dann". Ayo ayegcwele ephepheni emaphaketheni Tetra Pak. Ngemva konyaka, sethule udaba engumngane ayo kanye nectars kusukela German Doller ukugxilisa ingqondo. Kuncono ukumaketha isu lokukhangisa umkhankaso nolaka futhi wenza imikhiqizo ethandwa phakathi umthengi ongenalwazi Soviet.

Ngo-1994, inkampani atholwe izinkampani ezimbili zesifunda: Ramenskii Tsaritsyno futhi dairies. U reoriented ekukhiqizeni ayo emabhokisini. Futhi e yathengwa imikhiqizo yobisi Lianozovsky ifektri zezingane.

"Wimm-Bill-Dann" iziteki amabhizinisi angasese e 1994-1997 kwakusakazwa kanje:

• B. Tambov, umqondisi Lmc futhi wenkampani "Wimm-Bill-Dann", ephethwe 30% esigxotsheni.
• abasunguli yenkampani, PLastinin S. futhi M. Dubinin, babe abanikazi 30% wamasheya.
• 40% wamasheya wayeyilungu leqembu eholwa G. Yushvaevymi futhi D. Yakobashvili.

Njengoba ukugcwalisa V Tambov logo "Wimm-Bill-Dann" waqala ukunyatheliswa kuwo wonke ekhiqizwa imikhiqizo LMK. Ukuthengwa ukwabelana Lianozovo Dairy Plant kwaqala ngo-1995, futhi ngo-1996, ngaphansi kokulawula inkampani kwenzakala ezintathu kwezine wonke amayunithi sihlanganise bamasheya.

Out of the crisis. izinkomba

Ngo-1995, izinyathelo ezithathwe izithathe ukuze ixazulule leyo crisis waqala ukuletha imiphumela. Lianozovo Dairy langena ivolumu ukukhiqizwa amathani ayinkulungwane 180 ngonyaka ozayo lemali anda emathanini ayizinkulungwane 264. I okunezinhlobonhlobo imikhiqizo siphelile okumalungana ezine kweshumi iziqu. Ithimba zokusebenza lalinabashumayeli engaphezu kwenkulungwane abantu, abahola, ekuqaleni 1997, ke okulinganiselwa $ 500. Ngu kwaphakathi nonyaka, lesi sibalo liye laphindeka kabili.

abatholako

izenzo okusebenzayo "Wimm-Bill-Dann" ku lokuhlushwa ezandleni zayo esigxotsheni enkulu LMK futhi izingxabano phakathi besibhedlela kokubili izinkampani, okwenzeka ngo-1997, kwaholela ekutheni kube ukumuncwa - Lianozovo Dairy aba ngaphansi kokulawula kwe-WBD Group.

Uhulumeni we-Moscow, njengoba umnikazi abalulekile ubunikazi esigxotsheni inkampani, waphuma ukusekelwa esivuna WBD. Ngo-2000, inkampani wathenga zinyanga iphakethe LMK okwabiwe ekuphathweni eMoscow. Kusukela ngaleso sikhathi kuqhubeke, kuze 2011, igama eligcwele inkampani: OJSC "Wimm-Bill-Dann Lmc".

imikhiqizo

Eminyakeni eyalandela, futhi esikhathini sethu Lianozovo Dairy Plant (eMoscow) njalo uyanda uhla yayo lemikhiqizo. Ukuqamba - isisekelo sokuthethelelwa elichumayo inkampani ngenkuthalo ukusebenzisa isu yokubuyekeza of okunezinhlobonhlobo, zokukhiqiza imigqa kanye nobuchwepheshe. Inkampani usethule kunyatheliswe INqabayokulinda yokuqala imikhiqizo yobisi ngokuphila eshalofini eside ngokubheja umugqa omusha amakhadibhodi emaphaketheni.

Inwebisa khona yenkampani kuyivumela balondoloza isikhundla ayo aqavile esifundeni ukunikeza ikhasimende imikhiqizo yabo siqu kakhulu izimfanelo umthengi, ajwayelekile ngaphansi brand Lianozovo yobisi. Ukukhiqizwa has izinto ezingaphezu kuka-300 kulo lonke uhla.

Izinhlobo ezinkulu:

• Ubisi inzalo.
• Imikhiqizo yobisi: elibilile ubisi Baked, ukhilimu omuncu, yogurt, kefir, yogurt, cottage shizi isisindo.
• Ibhotela.
• Ushizi, avalele kophudingi Uphudingi.
• Cream.
• Esomile engenawo amafutha ubisi.

Umgodlagodla lemikhiqizo:

• "Intandokazi", "" 100% Igolide »,« J7 », - ayo kanye nectars.
• "Ikotishi", "Biomax", "Isimangaliso", "Imunele", "Merry milkman", "Kuban Burenka", "Frugurt" -moloko nemikhiqizo yalo.
• "Agusha", "Isimangaliso izingane" - ukudla zezingane.
• "Lambert" ushizi.
• Isiphuzo "J7 Tonus", "Mazhitel", "Mazhitel J7".
• "Essentuki", "Iziphethu Russia" - amanzi amaminerali.
• Izithelo iziphuzo - "I berry Isimangaliso".

Ngo-2011 OJSC "Wimm-Bill-Dann LMK" wathengiswa PepsiCo. Ukulandela yokufuna inkampani kabusha, sesimanje, okuholela Lianozovo Dairy isibe ngobukhulu umkhiqizi baby ukudla yaseYurophu futhi umkhiqizi elikhulu imikhiqizo yobisi waseRussia.

Kwemikhiqizo

Inani elikhulu wemikhiqizo yenkampani ukuvumela abathengi ukukhetha umkhiqizo ngendlela esilindele yakho. Izibuyekezo imikhiqizo ziyahlukahluka kuye igama TM, kodwa ngokuvamile banayo umkhuba jikelele omuhle. indlu Abathengi 'edolobhaneni "bathi ukungaguquguquki ezinhle ukhilimu, ukhilimu omuncu, cottage shizi no ukunambitheka omuhle, umsoco. Ukuphuza ubisi has abalandeli ambalwa. Izibuyekezo ezinhle ukhulume ozithandayo zokunambitha, lula emaphaketheni. Izibuyekezo ezingezinhle ingasaphathwa Ukwakheka ezingabazisayo komkhiqizo noma ukungabi oluphelele imiyalelo enjalo kwi isembozo. Yaveza umbono wokuthi umkhiqizo yemvelo ingase inganeli likhulu (kusuka izinyanga eyodwa kuya kweziyisithupha) eshalofini yokuphila.

Fans of the brand "Merry milkman" ubumbano ekuhlolweni omuhle ezimnandi, ujwayelene ukunambitheka sasebuntwaneni ubisi, izaqheqhe, ushizi, kanye nemikhiqizo nezinye zezingane. Izikhalazo lizwakalise ngokumelene intengo. Iphutha labo atholakala ukubunjwa uwoyela imikhiqizo yobisi entendeni, nezivimbelakuvunda nezinye izithasiselo.

Izibuyekezo ngokuvamile omuhle zivela labo abathembela ukunambitheka yakho, umuzwa kanye nezincomo wonke umndeni. Izibuyekezo ezingezinhle abhalwa abathengi nge indlela pragmatic ukuba ukuthenga. Ukufunda indlela yokwakheka umkhiqizo, alithola izithasiselo akusizi kakhulu noma Compounding, okubangela bakungabaza ukuba yiqiniso.

imisebenzi

Umsebenzi Lianozovo Dairy uhlale khona, inani izikhala kuyahlukahluka njalo. Ngokuvamile, evulekile for ubuchwepheshe ukusebenza, imishini yokulayisha abashayeli, warehousemen. Inkampani igxile zonke izindawo zebhizinisi, ngakho kudingeka abaklami, opharetha ochwepheshe call centre ku-IT-sphere kanye nabanye abasebenzi.

Le nkampani uthi ukuqaliswa saziso se-Code Labour, okusho ukuthi ukuvikelwa umsebenzi kanye nokuphumula, kuqinisekisa iholo ozinzile futhi ukukhuthazwa. Kulabo abafuna umsebenzi, trainings njalo aphethwe, professional izifundo zokuqeqesha okuvumela ukuthola izikhundla ezintsha kule nkampani Lianozovo yobisi. Imisebenzi (eMoscow) njalo olusha.

Impendulo evela abasebenzi

Izibuyekezo abasebenzi yenkampani ukuchaza ithoni ezimbi, isimiso nzima kakhulu wenza noma yisiphi isinqumo, ubunzima ku ukuxhumana ukuphathwa sezikhundleni. Futhi iphawula sengqondo esisemthethweni abasebenzi kanye nezidingo zabo. ukuphathwa Ephakathi abasebenzi ukubuyekeza kakhulu uchazwa njengenyoka ezinodlame kakhulu ithimba stratum.

izilinganiso Positive zilotshiwe ukuba athobele CLL, umsebenzi umphakathi, okungase kusebenze. Isici esihle kunazo zonke waphawula amaholo ikhokhwe ngesikhathi, kodwa iphansi, kanye nezidingo kanye nezinhlelo eqolo. Kuyaqapheleka futhi ukuthi ibhonasi nice kuyinto izinzuzo iphakethe futhi amaholo indexation.

ulwazi oluwusizo

Ukusebenza PepsiCo kudinga amakhono athile, ngokuvamile kudinga ochwepheshe abanolwazi. Kodwa kukhona njalo umsebenzi futhi ithuba baqale nakho ukusebenza, ngoba kubalulekile ukubhekana, isibonelo, Lianozovo yobisi.

Ikheli: Moscow, Dimitrov Highway, Isakhiwo 108 ekhelini esifanayo lwezeMpilo Usizo esitolo lapho ungathola yonke uhlu imikhiqizo emisha ukuthi avela kuphela emakethe.