Izimonyo "Guerlain": ukubuyekezwa. "Guerlain": Uhlolojikelele

«Guerlain» (Guerlain) - lena brand name iminyaka eminingi esikhiqiza ngaphansi okuyinto izimonyo elite. abathengi eziningi lokhu brand lihlotshaniswa ingcebo okunethezeka.

Umlando sokudalwa

Inkampani French Guerlain ingenye omdala. It yasungulwa ngo 1828, umthaki wemithi Fransua Paskalem Guerlain, wafundiswa eNgilandi. Ekuqaleni, egumbini, livula ekhemisi encane. Wayengumngane Paris kuleli kheli elilandelayo: ul. Rivoli, 42. Ngesikhathi besanda kuqala khona lenkampani Guerlain ekhiqizwa nensipho basakaza. Leli bhizinisi yimpumelelo ngempela. Naphezu kweqiniso lokuthi uye wasondeza uyabuya omuhle, nemvelo zokudala uFrancois silwele ngaphezulu. Yingakho Guerlain esitolo sakhe elincane wahlanganyela ukuxuba izingxenye ezihlukahlukene ukuze udale i-flavour entsha. Waba yini umphumela walesi umsebenzi kwaba ukukhululwa kwe amakha yokuqala. Lawa kwakungamadodana imimoya "Soul Imbali", okwakukhona kuwo ekuqaleni umbuso omkhulu Guerlain. Kuyaphawuleka ukuthi ngaleso sikhathi amakha ayo kwakungavamile. Yingakho ekhemisi Guerlain phathelana njalo lapho ozinikezele wendawo.

abathengi Famous

Omunye amaklayenti kwaba François uHonoré de Balzac - umbhali odumo emhlabeni. Ngaphezu kwalokho, amakha okukhethekile sidalwe Guerlain ngqo usuku emisiwe lomshado of Princess Eugenie kanye Napoleon III. Namuhla, uma umthengi is spoilt ezihlukahlukene omkhulu perfume emakethe, Cologne "Imperial" lingase libe lula kakhulu, kungekho ukuhluka kwabanye abaningi. Kodwa kuleyo minyaka, ukudalwa Guerlain, eyakhiwa izingxenye eziningana, zaba omuhle wobuciko. Kuthiwa Princess Eugenie wayedume wayemuhle futhi kwakubhekwa njengesibusiso trendsetter fashion European.

Indlu Guerlain ubulokhu ngamakha ngoba neNdlovukazi u-Isabella yaseSpain, kanye Queen Victoria. Kusukela yaqala, inkampani "Guerlain" amathathu namashumi amakha wadedelwa. Futhi kuyafaneleka yokuthi ukuma sha zihlale khona epithets ezifana "bobukhosi 'futhi" okunethezeka ". Lokhu kugcizelela ukuba wedwa izimonyo okunethezeka brand.

ukuqhubeka

Kwaphela isikhathi eside inkampani Guerlain kwaba kuphela ibhizinisi lomndeni, ngokuletha abanikazi bayo imali enhle. ubuholi inkampani kwadluliselwa ezizukulwaneni ngezizukulwane. Kancane kancane endlini Guerlain ubuhle kuragela mkhulu sokugcwaliseka kwaso. Abanikazi we nkampani yavula siqu laboratory ekhethekile ukudala flavour entsha. Ngaphezu kwalokho, ongoti abaqeqeshiwe kuphela zinengxenye ekuthuthukiseni iinkambiso zemikhiqizo. Le lebhu alikho kunoma iliphi nezinye izinkampani abaziwayo.

Njengoba inkampani ibhizinisi lomndeni wadonsa kwaze kwaba ngu-1994 kwenza ukuthuthukiswa izizukulwane ezine Guerlain kwakuhlezi. Kubo ngesikhathi hippie nama beatniks ethandwa udumo amakha Chamade sidalwe (1969). Ngandlela-thile kamuva, Eighties kwekhulu elidlule, lapho intsha sokuvukela sixties ithole wobunxiwankulu, inkampani ikhishwe Samsara iphunga.

Kuwufanele ethi abanikazi "Guerlain" brand eyenziwe inombolo kwamakha yokutholakala innovative ngokoqobo waphenduka esungulwe amasiko umkhakha. Ngokwesibonelo, u-Amy Guerlain Iphunga noqhekeko kwahlongozwa ku ukulele ezintathu. Lokhu komthaki kungaba ukuhlanganisa izinto zemvelo futhi zokwenziwa lichaza ekwakheni amakha. Bamangala nalapho ngowokuqala perfume toilette isitayela unisex yadalwa.

Uyini ukuhlolwa eziyisisekelo ubuhle futhi baxgeki is lokho eminingi yezitolo Izibuyekezo? "Guerlain" - inkampani ekhiqiza izingoma sikubeke nenhle futhi elula. Lokhu amakha iyinkampani ezidumile futhi ukhange abathandi kwezimpahla okunethezeka. Kuthiwa zonke flavour kukhona semininingwane ekhethekile nokuphathelene ngokuthi "Gerlinad". Lokhu Ukwakheka flavour, esiqhutshwa kuyimfihlo.

Jikela emlandweni sha

Ngo-1994, uma inkampani encane nomndeni iye yaba giant kwezohwebo. Lathengwa yinkampani isiFulentshi, onegama LVHM. Lokhu giant yezimonyo ngokukhethekile imikhiqizo ezihlobene ekilasini okunethezeka. Kusukela kulo nyaka asisekho isiko engatjhugulukiko inkampani ukuze uthumele iposi ka komthaki induna izindlalifa umugqa zoyise. Isivumelwano sisayinwe wawuthi lokugcina abameleli bomkhaya - Zhan Pol Guerlain - ukuze uthole enye ngemva kweminyaka eyisithupha isiphelo sesimiso kuthengiselana uzoyilanda ngephunga omusha enkampanini. Kakade ngo-1999, yaqala ukukhiqizwa umugqa omusha Aqua Allegoria.

Ngo-2002, Zhan Pol Guerlain umhlalaphansi. Nokho, namanje umnikazi ukukhiqizwa elincane ezikhishwe zemvelo, esemgwaqweni Tunisia. Kuze kube namuhla asiphathele emasikweni ubudala, ukudala i-flavour entsha.

ezahlukene imikhiqizo

Guerlain brand unikezele njalo amakhasimende ayo kuphela amakha kanye nemikhiqizo yezimonyo. Lokhu kwaba umehluko oyinhloko phakathi kwethu. Abaningi nezinye inkampani ovelele iqala umsebenzi wayo ekukhiqizeni izingubo nezinye izinsimbi ezahlukene, futhi kuphela ngemva kokuba kusungulwa ngokwabo kule nsimu, saqala ukukhiqiza izimonyo.

inkampani Old lithole Izibuyekezo eziningi ezinhle. "Guerlain" linikeza amakhasimende konke ezokwenza bazisekele ukuma okukhulu. Lokhu kusho ezihlukahlukene anti-ukuguga isiqondiso futhi senzelwe ukunakekelwa kwesikhumba, amakha kanye izimonyo.

imikhiqizo edumile

Isenzakalo esidume kunazo zonke kukhona flavour ezifana:

• Shalimar;
• Jicky;
• ukweyisa
• Idylle.

Futhi umucu yimpumelelo kakhulu - Les Parisiennes futhi Aqua Allegoria.

Yini imikhiqizo nezinye yenkampani, ungakwazi ukufunda Izibuyekezo rave? "Guerlain" kukuvumela Skin futhi izimonyo, ezihlobene ekilasini premium. abasebenzisi eziningi babike isici esasenza zonke uchungechunge inkampani abadumile isiFulentshi, esakhiwa ngo khona amakha amahle, okusho anamakha.

Omunye imigqa ethandwa kakhulu yenkampani «Guerlain» - «Linzheri". Izibuyekezo abalandeli eziningi uphawu lokusha kanye uchungechunge ezifana Kiss Kiss futhi Divinora.

isisekelo

Lokhu mkhiqizo yezimonyo inikeza izinhlobo eziningana imikhiqizo. Ikakhulukazi lidumile abathengi wathenga uketshezi - isisekelo "Guerlain". Izibuyekezo mayelana leli thuluzi ukumaka ikhono lakhe ngobumnene bushelelezi out isikhumba sakho futhi ngokuphelele esingalindelekile ukungapheleli ngesimo i engalingani umbala noma yobudala izindawo. Lokhu Ukwakheka isisekelo ukhilimu has a unique ngempela, ngoba ingxenye yayo eyinhloko amapharele zemvelo. Yingakho isici esiyinhloko leli thuluzi ukuze lula isikhumba.

Ingabe amakhasimende abesifazane wanelisa, okuyinto aluthola isisekelo "Guerlain"? Ukubuyekeza ku eziningi izinkundla Inthanethi bathi leli thuluzi isisekelo esihle kakhulu ukwakheka. Kuyinto nzima kakhulu futhi uvuma umbala kwesikhumba, babanike ngisho ithoni.

Uhlu okunezinhlobonhlobo inkampani Ubuye inombolo enkulu kokuthona ukhilimu amafutha okuthambisa hlobo. Kukhona phakathi lezi zimali sverhstoykie, ahlelembe ngisho ongabonakali. Ukusebenzisa isisekelo "Guerlain" ikuvumela ukudala i isisekelo esihle kakhulu izimonyo kakhulu.

brand oluyimpuphu ethandwa

Mhlawumbe ufuna isikhungo ukuthi ngabe ngokuphelele ukuvumelanisa ngebala, vala ukungapheleli ukunikeza isikhumba onokuqundeka? Khona-ke kufanele sinake powder, ekhiqizwa inkampani "Guerlain". ngokukhethekile kufanele Guerlain emkhathini. Lokhu powder ithoni ivumela isikhumba ukubheka ephelele, kodwa ngesikhathi esifanayo, kusobala.

Okuhle Izibuyekezo abathengi bafanelwe powder-amabhola Guerlain emkhathini Powder ngoba Fac. Leli thuluzi Amatebhe. Hlobo luni umbono ishiywa imakethwa "Guerlain" powder? Izibuyekezo potrebitelnits bathini mayelana ikhono layo ukuze uqondanise ukubonakala. Amabhola-metiority anemibala ehlukene, iyinye okhombisa ukusebenza umsebenzi othile. Ngokwesibonelo, pink uyakwazi ukunikeza isikhumba ukubukeka enempilo futhi fresh, oluhlaza - etholakalayo iwukudambisa yellowness futhi unike akhanye, beige - ukwakha isizinda zemvelo, segolide - uhlinzeke umphumela anombala ocwazimulayo, emhlophe - ukuhlinzeka ukukhanya, siphakamise imigqa embossed.

powder ethandwa kakhulu "Guerlain" "parure". Izibuyekezo abathengi bathini mayelana nekhono layo ukunikeza umuntu i Ukubengezela Amazing kufana kusuka ngaphakathi. Lo mphumela kungenzeka ngenxa izindlela Ukwakheka, okuyindawo ehlanganisa a amapharele crystalline. Ifomula esiphelele powder kokuthona laboratory "Guerlain" wadala iminyaka emithathu. Ngenxa yalokho, emakethe umthengi umkhiqizo omusha esithuthukisa isikhumba ukuthungwa. The enhle kakhudlwana powder "Guerlain" "parure"? Izibuyekezo oyisebenzisayo ezifakazela ikhono layo ukunikeza umphumela asenze futhi akuthanjiswanga. Lokhu kuholela simila izithako zemvelo, okuyizinto futhi ingxenye izindlela.

Umkhiqizo kuyinto isizinda esihle kakhulu ukwakheka kanye esihle Matting ejenti. Ngaphezu kwalokho, njengoba ingxenye powder SPF20 elangeni, kusiza ukuvikela isikhumba kusukela ukuguga ngaphambi kwesikhathi.

Uveza sha odumile powder okuxekethile, kanye powder esobala powder.

inki

Ungahlali ngaphandle amehlo brand odumile, kanye cilia. Ethandwa kakhulu phakathi potrebitelnits zisebenzisa Mascara "Guerlain". Izibuyekezo yalezi izimonyo ukubonisa ezihlukahlukene ekhiqizwa umkhiqizo uhla. Ngamunye izinkampani abalandeli izimpahla ungakwazi pick out uyinki, ngokusekelwe izintandokazi zakho siqu.

"Guerlain" inikela ngamathuluzi ezenza eyelashes eside, voluminous namehlo ekhululekile. Ngokungafani ezinye izimbangi zayo (isibonelo, inkampani "Iv Roshe"), i-brand odumile ubekwe emakethe umthengi uyobhekwa njengonokuqonda kuphela ukwakheka zemvelo. Nokho, okubaluleke nakakhulu, "Guerlain" ibhekane ukwazi okuseqophelweni eliphezulu dermatological. Bona babhekwa njengabantu ephephile ezempilo.

umenzeli Skin

Yiziphi ezinye izindawo lokuqoqa Izibuyekezo omuhle "Guerlain"? Le nkampani inyathelisa izindlela ezinhle kakhulu ukuthatha ngempumelelo ukunakekela umzimba nobuso. ezihlukahlukene Popular cream "Guerlain". Izibuyekezo Umthengi ikakhulukazi zihlukaniswa phakathi kwabo umugqa efana Guerlain Issima. It yenzelwe yokuhlanza lochwepheshe of the isikhumba kusuka ukungcola kanye makeup. Umthelela lohleliwe senziwa Sibonga kungenzeka ukuba Ukwakheka enhle kakhulu, okungaba uyaziqhenya sika Skin Care "Guerlain". Izibuyekezo wobulili fair akhombise ukuthi kungenzeka brand okhilimu ukunciphisa ukuvuvukala okukhazimulisa ubuso ukucasuka. Futhi konke lokhu sibonga kufakwe izimali ngenxa ezikhishwe of izimbali. Ngokwesibonelo, i-akhiphe we iris mattes futhi asihlanze isikhumba, kusukela rose - amathoni iminduze - upholisa ka Mallow - moisturizes, Hawthorn - kunikeza freshness Ukubengezela.

kukhona eziyinkimbinkimbi "kalmitin S» Njengengxenye sha izimonyo ephezulu. It kuthinta izingqimba ezijulile isikhumba, inkanuko izindlela amabutho azo zezokuvikela.

isithunzi

isithombe Eyingqayizivele yimuphi owesifazane kudalwa ngosizo izingubo kanye makeup. Ngokukhethekile kufanele ikhokhwe ngaleso amehlo efanayo. Ukuze imizwa yabo enkulu baye akhiwa ochwepheshe "Guerlain" izithunzi. Uphenyo abathengi bathi nokusetshenziswa kwalo mkhiqizo look isifazane angenza izimanga. Le nkampani iye zinakekelwe abalandeli bakhe ngokunikeza kubo yokukhalaza kahle ugcizelela ubuhle amehlo.

Shadows Guerlain Ombre Eclat ethulwa shades ezine imfashini ngokuphelele umphelelisi nomunye. Uma usebenzisa kubo, ungakha ezihlukahlukene inhlanganisela yemibala ezahlukene. I akhanya shades etholakalayo kuhlanganisa e ubulungu pearlescent yayo izinhlayiya. Bona edlula amehlo agqoke on the amajwabu amehlo. Ukwaluka ngemibala mnyama - velvet. Lezi izithunzi iphelele njengoba base. Isilinganiso ithoni umthunzi anganika look ejulile, futhi emnyama - ukugcizelela ukunquma nentaba iso.

ethandwa kakhulu, lokhu izimonyo zokuhlobisa "Guerlain". Izibuyekezo abathengi adunyiswe ukuthungwa obucayi ithunzi, ikhono lawo hhayi sidilike bese uslayida phansi usuku lonke. Lo mkhiqizo imakethwa ngaphansi brand owaziwa, kungenzeka noma matte noma enhlobonhlobo.

pomade

Ubuchwepheshe ukukhiqizwa kwe inkampani yezimonyo "Guerlain" isekelwe kuphela ucwaningo lwesayensi. Yonke imikhiqizo ye-brand zikufakazela izakhiwo kanye athandwa kakhulu phakathi amakhasimende.

Enye yemikhiqizo ethandwa kakhulu lenkampani - lipstick imigqa "Kiss Kiss". Sha inikeza umkhiqizo yezimonyo of Guerlain Kiss Kiss. Lokhu lipstick amafutha "Guerlain". Izibuyekezo oyisebenzisayo bathini mayelana nekhono amnike izindebe zakhe umbala esitebeleni. Ukwakheka lendlela ludizayinelwe eziyinkimbinkimbi, ahlanganiswe amavithamini E no-, kanye zombala, enika lip isicwebezelisi, futhi waxes emollient.

Le nkampani inyathelisa nezinye izinhlobo eziningi lipsticks. Phakathi kwabo, khulisa, moisturize ukuthambisa. Kukhona amathuluzi ezinikeza izindebe ivolumu.

izimonyo Anti-ukuguga

Lokhu isiqondiso kuhlanganisa "Guerlain" ezihlukahlukene ukhilimu. Umsebenzisi Izibuyekezo uqaphele ikakhulukazi Happylogy. It sebokrem yakhelwe zokunqanda imibimbi kuqala. Ithuluzi kuhlanganisa iqembu neyrokosmeticheskih.

Ukuze anti-ukuguga umugqa libhekisela ukhilimu "Guerlain", imibimbi, futhi Essence Ultra-eyenza umuntu acabange eseZwini Glowing Skin. Lezi zimali Kunconywa ukuba ladies engaphezu kwengu-35 ubudala.