"IWillows Roshe" - ukubuyekezwa mayelana nezimonyo

Le nkampani "Yves Rocher" yathola igama layo ngokuhlonipha umdali wayo, eyayisungula ngaphezu kwengxenye yekhulu edlule. I- credo eyinhloko yalowo mkhiqizi inokwemvelo kukho konke. Kungakhathaliseki ukuthi kuxoxwa ngani ngemikhiqizo: izimonyo zokuhlobisa, imikhiqizo yobuso noma yokunakekelwa komzimba, amakha - ungaqiniseka ukuthi konke lokhu kwenziwa ngesitshalo.

Ukubuyekezwa kwe "Yves Rocher" kunomqondo omuhle kakhulu ngoba abagqugquzeli bakhe bemvelo baye baphatha iminyaka eminingi ukugcina igama legama elihle elinomusa, ububele kanye nokunambitheka okuhle. Uma kukhulunywe ngaso, izinhlangano zivela emahlathini aluhlaza aseFrance aphethwe izimbali zasendle, umoya ovunguzayo noma umoya ongenalutho ozwakalayo nephunga lezinyosi ezisanda kumiswa.

Kodwa sizoshiya amagama. "Yves Rocher" - ukubuyekezwa komsebenzisi kungavumelani - izimonyo eziphezulu kakhulu. Uma sikhuluma ngo- "dekorativke", khona-ke kule ngxenye yamanani, ayikho ilinganayo. I-Makeup, eyenziwe ngesisekelo se- "Yves Rocher", iyamukeleka, futhi umphumela awufani nokuzenzela kwama-brand abizayo. Ukuqhathanisa: i-compact powder "Yves Rocher", ukubuyekezwa okuyi-laudatory kakhulu, enekhono lama-8 amagremu kuzokubiza cishe ngama-dollar ayi-18. Futhi imikhiqizo efanayo efanayo yemikhiqizo "Chanel" noma "Dior" izobiza izindleko eziyishumi ngokubiza kakhulu. Asinalutho olumelene nale mikhiqizo edumile emhlabeni. Unayo iklayenti yabo siqu, engacabangi ngisho nokusebenzisa izimonyo zikaYves Rocher. Ukubuyekezwa kwalezi zimonyo okwamanje kuphikisana ukuthi kungaphansi kwamanani abizayo kuphela ngentengo. Yibaphi abalandeli benkampani abathanda ngempela.

Uma sicabangela ukusebenza okuqinile emsebenzini emakethe yezimonyo zomhlaba, umuntu akanakumangaza ezihlukahlukene ze-"Yves Rocher". I-Creams, ukubuyekezwa kwayo kuxhomeke ekutheni ikhambi elithile lifanelekile kumuntu, lisatshalaliswa ngokohlobo lesikhumba (oily, owomile, ovamile, ohlangene) kanye nobudala bayo (inkinga encane, 25+, 30+, njll). Ngaphezu kwalokho, uhla lwe- "Yves Rocher" lucebile ochungechungeni olukhethekile, phakathi kwamaklayenti angathola kalula izimali zabo.

Indaba ehlukile itlhogomela umzimba. Ngokuvamile, umbono wokuqala walezi zimonyo, ngaphandle komklamo othakazelisayo wamaphakheji - iyiphunga elimnandi lalezi zindlela. Ikakhulukazi le ndawo ibonakala ezithombeni zokunakekelwa komzimba. Ama-gels, ama- foam okugeza, umzimba we-lotion, ama- scrubs, ama-scelubs ... konke lokhu kuyamnandi kakhulu kangangokuthi angifuni nje ukuyiqeda, kodwa futhi ukukunambitha!

Iphunga - lena enye into yokuzilibazisa yomkhiqizi wezimonyo zemifino. Ipulazi "Yves Rocher". Impendulo yamakhasimende amaningi enkampani iqinisekisa ukuthi lokhu kuyizinga eliphezulu kakhulu lekhwalithi kanye nentengo. Mhlawumbe iphunga elithile alilona eliphikelela njengoba singathanda, kodwa liyi (for French perfume) elincane kakhulu. Kuze kube manje, inkampani isanda kakhulu ukwandisa i-perfume line, inikeza ukhetho olukhulu lwamakha amahle, hhayi kuphela kwabesifazane, kodwa kubantu.

Izimonyo "Yves Rocher" eRussia isakazwa ngqo ngokusebenzisa izitolo brand kanye salons. Ngaphezu kwalokho, iningi labantu abahlala kulo liyithenga, liyala nge-intanethi noma kuzincwadi eziprintiwe. Esinye sezici "ezivelele" ze "Willows Roshe" - izipho ezivamile kuwo wonke amakhasimende ayo avamile.