Abanikazi ezitolo inthanethi kukhona umqondo ajwayelekile "e-commerce", ngakho ngandlela-thile nje ukwazi impendulo yombuzo othi «e-commerce -. Kuyini lokho?" Kodwa uma ubheka eqinisweni, it pops up eziningi umehluko wemisindo nemiqondo yamagama kanye elithi uthola kunencazelo ebanzi.

E-commerce: kuyini?

Umbono ovamile uwukuthi kanje: ngaphansi e-commerce libhekisela ngendlela ethile yokwenza ibhizinisi, ezihilela ukufakwa eziningi imisebenzi usebenzisa idatha digital wonke ekuhlinzekweni kwezinhlelo izimpahla noma ukuhlinzekwa kwezinsizakalo / imisebenzi, kuhlanganise-intanethi.

Ngakho, kunoma imuphi umsebenzi commercial, okuyinto eyenziwe elekthroniki yokuxhumana.

E-commerce uhlelo (e-commerce uhlelo) uhlobo lobuchwephese, onikeza abahlanganyeli uhlelo kukho okulandelayo kwi-inthanethi:

• abakhiqizi futhi abanikezeli bempahla / amasevisi - umnikelo inethiwekhi imikhiqizo yabo ukuze abathengi ezingaba, kanye ukwamukela ukucutshungulwa oda ikhasimende;
• amakhasimende (abathengi) - ukuthola bese ukhetha ku standard izinsiza Inthanethi kwezimpahla namasevisi of interest intengo zabo nokuhleleka.

Ngokuvamile lokhu kuhilela kweqembu amabhange izinkokhelo electronic.

Izingxenye ezisemqoka e-commerce

E-commerce kuhlanganisa:

• ukuhweba;
• ukushintshanisa kwe-data;
• imiyalezo (nge-imeyili, ifeksi, ukuthumela idatha ngefeksi);
• ukudluliselwa imali;
• izinhlu electronic, Izincwajana, umyalezo board;
• uhlelo iqoqo idatha;
• inkonzo izindaba;
• amafomu ngogesi;
• zolwazi;
• Ukufinyelela i-Inthanethi, njll

Izinzuzo nezinzuzo E-Commerce

Ngeshwa, ngisho engu-ubuchwepheshe okusezingeni eliphezulu kunabantu abaphethe wathi: "Angiqondi newfangled e-commerce, kuyini futhi kungani kudingeka nhlobo? Ngikhetha ukusebenza ngendlela endala. "

Ngenhlanhla, iyunithi efana, futhi uma "izibankwakazi" lezi isesekhona, ukuthi ukuqhuba ibhizinisi labo isimiso "izwi lomlomo" kuphela "ukuze" ngaphandle kokuya isikhala ebonakalayo. Umthamo e-commerce likhula ngokushesha, njengoba ukwanda abasebenzisi e-commerce, okuyinto ukubuyekezwa omuhle kuphela. Lokhu kungenxa izinzuzo eziningi kanye nezinzuzo:

• kakhulu ziyancipha ukumaketha kanye emibhalombiko (oda yokuthengisa) izindleko;
• axazulula inkinga ye remoteness lomthengisi kanye umthengi indawo indawo;
• izimo ukusungulwa ukuxhumana ngqo iqhaza emakethe;
• ukuvela umuntu ukuba abuye angenele eziphethe imakethe yomhlaba wonke amabhizinisi amancane kanye naphakathi;
• emakethe iba esobala: bonke abahlanganyeli ngidayisa kweso uthole lonke ulwazi oludingekayo: amanani umkhiqizo, ukulethwa imigomo, sipho ukuncintisana amafemu;
• Ibhizinisi ephumayo "kusukela ithunzi": cishe ukuxazulula inkinga criminalization izinqubo emakethe, intela ukugwema, njll

E-Commerce platform futhi iyatholakala imisebenzi

Imisebenzi eyenziwa e-commerce phakathi izinhlangano ezingokomthetho, kokubili ezimele kanye nekahulumeni, kanye phakathi corporations kanye nabantu.

Ipulatifomu for ukusebenza e-commerce abahlanganyeli, okokuqala kunakho konke, bethenga online.

Ngenxa ukuba khona abahlanganyeli e-commerce emakethe ukusebenzisa imisebenzi yebhizinisi elandelayo nakuyi:

• isitshalo ekusebenzisaneni phakathi labo abangase babe abathengi kanye nabaphakeli;
• ukuqaliswa kwe-exchange electronic ulwazi;
• ukuhlinzekwa pre nangemuva yokuthengisa support for amakhasimende uthenge khona lo mkhiqizo esitolo online (kusukela izici imikhiqizo noma amasevisi, imiyalelo yokusebenzisa, ziphethe ngempendulo futhi umbiko kwamakhasimende);
• isenzo ukuthengiswa kwezimpahla / amasevisi / imisebenzi;
• inkokhelo Electronic sokuthenga (ngokudluliswa electronic izimali yibhange);
• ukulethwa kwezimpahla ukuphathwa, kuhlanganise umthengi;
• isimo Ukuphathwa kwezicelo kanye nezinsizakalo.

Ububanzi kwesicelo e-commerce

Imikhakha yomsebenzi lapho e-commerce, zahlukahlukene kakhulu:

• Marketing Inthanethi;
• ukuyothenga inthanethi;
• commerce imisebenzi, okuhlanganisa i-oda izimpahla (noma amasevisi), ukulungiselela yayo nenkokhelo;
• Ukubambisana nezinkampani eziningi kwenye iwebhusayithi;
• Business Administration Inhlangano (intela, isofthiwe amasiko, imvume, njll ...);
• ezokuphathwa kwamabhuku ezimali;
• ezokuthutha kanye Logistics;
• impendulo evela kumakhasimende, izibuyekezo.

amazinga Wendawo ka e-commerce

E-commerce Kwenziwa kumazinga alandelayo:

• zesifunda;
• kazwelonke;
• International.

Umehluko omkhulu enhlanganweni yokusebenza kwebhizinisi ngalinye lala amazinga alikho okuqukethwe zobuchwepheshe (ngoba e-commerce wenziwa ku-intanethi, futhi ithinta wonke umhlaba ngokwemvelo), kanye nangokushaywa kwemithetho.

On the emakethe angaphandle (njengoba kuqhathaniswa yangaphakathi) ukuze kuqaliswe ukusebenza uhlelo e-commerce Kuthi kuyinkimbinkimbi nakakhulu. Lokhu kungenxa umehluko System kanye intela, ezimali, imisebenzi namasiko, umthetho yamazwe ahlukene.

Isigaba e-commerce

Lesi sigaba ibhizinisi zingahlukaniswa zibe 4 izinhlobo e-commerce:

• ibhizinisi-kuya-ibhizinisi (zebhizinisi ibhizinisi);
• ibhizinisi-kuya-umthengi (zamabhizinisi abathengi);
• ibhizinisi-kuya-ukuphatha (Business Administration);
• umthengi-to-abaphathi (umsebenzisi kanye nokuphathwa).

Ngokwesibonelo, ebhekisela 'ibhizinisi kubhizinisi "kukhona izinkampani ezisebenzisa i-Internet ukuze afeze imiyalo kubaphakeli, ethola futhi amarisidi futhi ukukhokhelwa.

Ngohlobo Lomuntu Okufanele Ube "zebhizinisi umthengi" - liyindinganiso isitolo inthanethi abantu, ngamanye amazwi, limelela i-abathengisi. Kufanele kuqashelwe ukuthi lena owande kakhulu ukuhweba manje.

Ngu ebhekisela "ukuphatha ibhizinisi" kuhlanganisa wonke imisebenzi eyenziwa phakathi izinhlangano kanye nama-ejenti kahulumeni. ERussia, isibonelo ecacile isayithi isevisi intela (kusikisela ukuthi kungenzeka exchange electronic) noma amawebhusayithi kwempahla zomphakathi kanye ithenda.

Buka "umsebenzisi kanye nokuphathwa" kuphela waqala sandile: kungcono konke ukuthenga eyenziwa phakathi kwabantu nama-ejenti kahulumeni. Akwaziwa enkonzweni Russian of "Uhulumeni Electronic" noma "portal kwemisebenzi yomphakathi", isibonelo.

Ngakho, siye sabona nemiqondo eyisisekelo e-commerce, kuba Ububanzi labadlala indzima lebalulekile.

ePN njengoba isibonelo yimpumelelo e-commerce

Omunye edume kakhulu futhi ethandwa eRussia izibonelo e-commerce kuyinto-Commerce ie Partners Network (EPN).

ePN kuyinto platform ukukhangisa ehlanganisa ezihlukahlukene lobulungu lwamanye ngobukhulu amaphrojekthi e-commerce (isib, eBay, AliExpress).

ukusebenza Ukushayela ahlelwe ngendlela elandelayo:

• yimuphi umphathi wewebhusayithi (kungaba Blogger noma omunye umnikazi kwekhasi ewebhu akho) silotshwe uhlelo;
• uthola isixhumanisi ayo;
• Kubeka ikhodi ekhethekile ekhasini labo kuwebhu - kukhona umlingani olusemthethweni ukukhangisa ezikhethiwe nge e-Commerce Partners Network;
• kulandela ukuguqulwa isayithi;
• zuza iphesenti zonke ukuthenga indawo yakho isivakashi idluliselwe ngumphathi isixhumanisi lobulungu.

WP nge e-Commerce

Inani elikhulu labantu manje ezizoqhubela e-commerce kwasekuqaleni ngenxa Isifiso sokuzenzela ngelakho Iwebhusayithi, esitolo esiyingqayizivele inthanethi ukudayisa imikhiqizo yabo. Ukuze kuhlangatshezwane nalesi nesidingo esikhulayo, onjiniyela bagxila ukudala e-commerce isifanekiso (ithempulethi e-commerce). Yini-ke kubhekwa ngezansi.

Esinye sazo isifanekiso WordPress e-commerce. Kuyinto plugin inqola yokuthenga for WordPress (omunye ethandwa kakhulu amasistimu okuphathwa kokuqukethwe), ukuthi ngokuyinhloko ukudalwa Iinhlangano blogs). Nhlobo futhi livumela izivakashi wenze ukuthenga website.

Ngamanye amazwi, lokhu plugin ikuvumela ukudala i esitolo inthanethi (okusekelwe WordPress). Le-plug-in e-commerce has zonke kunesidingo amathuluzi, izilungiselelo ongakhetha olufanele nezidingo zangaleso sikhathi.