BMW: Ukuma kwesibiniso kanjani?

I-BMW, ngokungangabazeki, isibonelo esihle sezobuchwepheshe obuphezulu. Imodeli ngayinye ye-BMW brand inezici zayo ezihlukile kanye nesici esiyingqayizivele esibukhali. Izinzuzo eziyinhloko zezimoto zalolu hlobo ukuthembeka kwazo okwandayo, izinga eliphakeme lekhwalithi, inhlanganisela yomlingiswa wezemidlalo nokududuza, kanye nezici zobuchwepheshe ezibhekwa njengenye yezimoto ezingcono kakhulu zomhlaba.

I-BMW ingokwesigaba sokuthuthwa kwe-elite futhi, ngenxa yalokho, akusizi eshibhile nesevisi. Abanikazi bezimoto ezinjalo baziqhenya ngokufanele ngemoto yabo, njengoba amanani aphezulu awakhipha ngokuzenzakalelayo labo abangakwazi ukwazisa lo mkhiqizo.

Kungani izimoto ze-BMW zithandwa emhlabeni wonke?

Abanikazi abaningi bathi, i-BMW imoto ekwazi ukugcizelela isimo nesimo somuntu siqu somnikazi wayo. Umshini uyingqayizivele ngempela futhi ukuba ube nosuku awunawo ama-analogues, izinzuzo zazo ezingenakulinganiswa.

Ingabe abaningi bayazi umlando we- brand BMW? Ngabe kusho ukuthini lesi sifingqo? Siyaqhubeka sicabangela lo mbuzo.

Inkampani enegama elikhulu inomlando omude futhi ongeyena othakazelisayo wokudala nomsebenzi. Sekuyiminyaka eminingi abakhiqizi bashaqisa umphakathi ngezindaba ezintsha kanye nempumelelo ephezulu emkhakheni wokwakhiwa kwemoto.

Okushiwo nokucaciswa kwegama elithi BMW

Ulwazi mayelana nemvelaphi yegama elithi BMW (njengoba lesi sibhalo sisho) sekuyisikhathi eside sigcinwa imfihlo.

Akubona bonke abakhiqizi bezimoto, okuzokwenza ukuthi baphumelele kakhulu ensimini yezohwebo, baqale ukwenza izimoto. Amafemu amaningi, ikakhulukazi ngomlando omude, aqala ngokuklama kwemishini ekhethekile, izinjini, izingxenye zomoya.

Manje yinkampani enkulu yezimoto, kodwa abasunguli bayo baqala umsebenzi wabo njengabakhiqizi bemishini yezindiza eziphezulu, ikakhulukazi, izinjini. Ngakho igama eliye laziwa kuze kube yilolu suku.

Ngakho-ke, i-BMW inqunywe kanjani ngesiJalimane? Kuzwakala sengathi i- Bayerische Motoren Werke, inguqulo yangempela yi-Bavarian Motor Plant. Le nkampani yabonakala eMunich ngasekuqaleni kwekhulu lama-20 ngenxa yokuhlanganiswa kwamabhizinisi amabili amancane - Rapp-Flugmotoren Werke no-Otto-Werke, ababandakanya ekwakheni nasekukhiqizeni izinjini zezindiza.

Umlando oqhubekayo wokusebenza kwenkampani nokuthuthukiswa

Ngemva kokunqotshwa kweMpi Yezwe I, iJalimane yayivunyelwe ukuklama izinjini zokuthutha emoyeni. Lebhizinisi lalingasenyakatho. Imizamo yenzelwe ukudala amabhuleki wezitimela, izithuthuthu. Ngawo-1920, izinga eliphezulu lezinjini ze-BMW zaphawulwa. Endizeni, ehlomile, usethe amarekhodi amaningi emhlabeni.

Ngo-1929, imoto yokuqala yeDixi yavela ekukhiqizeni.

Ekupheleni kweMpi Yezwe II, izindaba zenkampani zanda. Ibhizinisi laphinde lashintshela ekukhiqizeni izimpahla zasendlini, amabhayisikili kanye nezithuthuthu ezikhanyayo.

Imoto yokuqala ngemva kwempi yaphuma kuphela ekuqaleni kwawo-1950. Bese kulandela iminyaka yentuthuko nokuchuma kwenkampani.

Ngo-1956, izimoto zokuqala zezemidlalo zadalwa futhi zaqaliswa. Ukukhiqizwa kwezithuthuthu kubhekwa ukugeleza okukhulu futhi kufinyelele esilinganisweni esingakahle.

Ngomnyaka we-1970, imishini iphelele ngokubonga ngeenjini ezilawula ukulawula i-digital ne-ABS.

Ngo-1972, i-museum eyanikezelwa i-BMW yavulwa eMunich.

Kusukela ekuqaleni kwama-1990, amahhovisi amaningi enkampani aphesheya avuliwe.

Ngo-1999, imoto yokuqala yezemidlalo yokuzilibazisa ekhishwayo yakhululwa - BMW X5. Ukuphuma kwale moto kwafaka isiteji esisha ekukhona kwe-BMW. Eminyakeni elandelayo, le nkampani yakhiqiza imishini entsha futhi yayinikezwa ngokuphindaphindiwe imiklomelo yomhlaba wonke.

Namuhla, i-BMW ihlala enye yezinkampani ezihola ezikhiqiza izimoto. Amafemu amakhulu alo mkhiqizo avuliwe emhlabeni jikelele, futhi izinsizakalo eziningi zisekelwe.

Amagama angavumelekile we-BMW

Umshini omusha ngokushesha wathandwa futhi waziwa emhlabeni nje nge-BMW. Njengoba isichazamazwi sisho ngesiNgisi, okokuqala kwakungacacile: iBrithani yabiza igama lemoto ngokuhlukile kuneJalimane, eyakhohlisa abantu. Manje isimo sesisusiwe. I-BMW imemezela cishe cishe - yaseBavaria Motor Works.

Kusukela ekuqaleni kokukhiqizwa kwayo, inkampani yemoto yathi BMW imoto yomshayeli. Lo mshini eminyakeni eminingi edlule wanqoba abamele izakhiwo zobugebengu baseRussia ngejubane layo, ukuhamba kahle nokulula ekuphatheni.

Ngakho, ngaphezu kwawo wonke ama-"boomers" awaziwayo, eRussia kukhona enye inguqulo engavamile yokuthi i-BMW ichaza kanjani ngesiRashiya. Imoto, ngokufana nesifingqo se-BMP, yayibizwa ngokuthi "imoto yokuphanga". I-option, yebo, ayikude neyokuqala, kodwa ngezinye izindlela igcizelela izici eziyinhloko zemoto, eye yanqothula abanikazi bayo.

Uphawu lenkampani

Isibonakaliso sigcwele ngokugcwele umlando wenkampani, owaqala umsebenzi wayo ngokukhiqizwa kwezinjini zokuthutha emoyeni. Umbuthano ohlukaniswe waba yimikhakha emine elinganayo kusho uphawu lomphemeli ojikelezayo. Futhi, uhlelo lombala lufana nefulegi elimhlophe neluhlaza okwesibhakabhaka waseBavaria.

Kuwo wonke umlando walo, inkampani iye yahlala ithembekile emifanekisweni yayo. Kwaphela iminyaka eyikhulu, abazange baphenduke. Ukuguqulwa kwathinta kuphela ifonti yezinhlamvu ze-BMW, futhi kwenzeka ngo-1963. Njengoba umphakathi unesikhathi sokujwayela ukuthi isifinyezo se-BMW simi, bekungekho ushintsho. Kusukela ngaleso sikhathi, zonke izibonakaliso zenkampani zihlukile.

Umehluko wamanothi ngezimpawu zedijithali

Ububanzi bezinhlobo zomkhiqizo bubanzi kakhulu. Ngaphandle kokushiwo okukhethekile, kulula ukulahleka phakathi kwemishini efanayo. I-BMW inezimpawu eziningana ezicacile ngamagama wezimoto zabo.

Ukumakisha kwamadijithali amathathu kwasetshenziswa kabanzi emahoreni amahlanu futhi kwasho umthamo olinganiselwe we injini. Kamuva kwavela izinhlamvu ezine amadijithi amane, lapho idijithi yesine ibonisa inani leminyango. Isibonelo, i-BMW imele kanjani ngo-2002? Le moto ene injini emibili-litre kanye nokuba khona kweminyango emibili.

Phakathi neminyaka engamashumi ayisithupha, ububanzi bemodeli bunwetshiwe kakhulu, futhi lokhu kuphawula kulahlekelwe ukuhambisana kwayo. Ngenxa yalokho, kwakukhona izinombolo ezintathu ezifanayo ekuqaleni, kodwa owokuqala waqala ukubeka uchungechunge, futhi ezimbili zokugcina - ukufuduka kwenjini.

I-BMW enezihlonzi E

Le ncazelo yasetshenziswa ngasekupheleni kweminyaka yama-1960 ukukhomba izimoto ze-BMW. Njengoba incwadi E ihlehlisiwe, bambalwa kakhulu abaqagele. Igama lokuqala ngesiJalimane, okuvela kulo ukukhishwa, yi-Entwicklung (ekuhunyushweni- "ukuthuthukiswa"). Ngemuva kwencwadi, izinombolo zilandela izinga njengoba kuvela ama-model amasha.

Incwadi E yayisetshenziselwa ukubhekisela kuphela ezimotweni ezitholakala emhlabeni, kodwa nakwabantu abangaziwa, amaphrojekthi amaningi angaphumelelanga noma angaqediwe angazange ashiye umugqa wendibano.

Lapho ukuqokwa kwamanani kufinyelelwa kukhulu, isihlonzi F sasetshenziswa njengencwadi elandelayo nge-alfabhethi. Futhi manje uphinde uphume izimoto zezinhlawulo ze-G.

Kwezinye amagama ezibonelo, incwadi Z ibuye ibonakale. Isetshenziselwa ukuchaza ama-gigs.

Ezinye izinhlamvu ze-alfabeti ezitholakala egameni lezimoto

Uma izinhlamvu E no-F zisetshenziselwa igama lochungechunge lwemoto, ngokuvamile emva kwezinhlamvu zezinombolo umuntu angathola izincwadi ezinencazelo ehluke ngokuphelele.

Lapho ukhetha imoto ye-BMW, njengoba leli bhile limi, kubalulekile ukwazi:

- с - ukuguqulwa;

- CS - isifinyezo sokunqotshwa kwezemidlalo;

- i-d - injini ye-diesel;

- g - ukutholakala kwemishini yegesi-cylinder;

- i-fuel injection system;

- e - injini yokonga efakwe emotweni;

- L - ibonisa iklasi elite lemoto noma ukutholakala kwesisekelo esithintekayo;

- M - uhlelo olusetshenziselwa izimoto zezemidlalo lisetshenziswa;

- s - kuqedwe imidwebo yemoto yemidlalo;

- ti - ukuqothula ukuqokwa kwe-hatchback;

- td kanye ne-tds - ukutholakala kwenjini ye-diesel,

- X - yonke isistimu yokushayela isondo isetshenziswa.

Isiphetho

Omunye wabakhiqizi bemoto abathandwa kakhulu emhlabeni yi-BMW. Ukuma kwesibiniso, kanjani esikhathini sethu sazi ezimbalwa, nakuba sisetshenziswa yonke indawo.

I-Bayerische Motoren Werke ibizwa ngokuthi ayihloniphi imoto, kodwa iyaqhubeka ikhiqiza izimoto eziphezulu ngezimpawu zobuchwepheshe eziqhakazile. Esikhathini sokuthuthukiswa kunamamodeli amaningi aqiniseke ukuthi abe nezinzwa zeminyaka ezayo futhi angeke ayeke ngokujabulisayo ukujabulisa abalandeli benduduzo kanye nesivinini.