Billboard noma i-billboard ebekwe: iyiphi inguqulo ilungile?

Ukuze izinkampani eziningi kanye nabantu ebheke ukukhangisa ongaphandle, kubalulekile ukwazi ukuthi kahle athi - noma billboard billboard? Namuhla sizohlola le ndaba futhi uthole ukuthi konke leli gama livele.

idatha zomlando

Ezikhangiso uvele ngesizathu esihle: kwakudingekile ukuba idlulisele ukwaziswa umphakathi. Ngakho-ke, eGibhithe lasendulo ezazilengiswe simemezelo ukuthi wathumba izigqila runaway wathembisa umvuzo.

Esikhathini esiyiminyaka okwalandela yomlando emhlabeni wonke baye bathola ukusetshenziswa amabhodi sokhuni. Banamathele eduze yezitolo esitolo, ehhotela, restaurant. Ukuthuthukiswa ukukhangisa ongaphandle wayehamba kancane. Okulandelayo kwakungamadodana bababonisi ukukhangisa imiklamo amaphosta. ngokuvamile asetshenziselwa ukukhangisa ethiyetha. Futhi umbuzo kanjani ukukhuluma kahle - noma billboard billboard - ngisho kuphakama.

Ekupheleni kwekhulu XX kube ukuqokwa isidingo isakhiwo ngasinye emigwaqweni yedolobha. Ngaleso sikhathi, izinhlobonhlobo ukukhangisa abezindaba ubelokhu omningi yokuthi Munro inhlangano Ucwaningo lwenziwe ukuba bahlole abathandekayo ephumelela kunazo. Khona-ke kwaba khona isifinyezo Billing ebhodini.

Ingxenye yokuqala uhumusha esiNgisi anjengelithi "ulwazi", owesibili - ". Ibhodi" njengoba Ngokwezwi nezwi igama elithi - "izaziso." Sikhuluma ebhodini lezaziso. Uma sikhuluma ngokubhala le inkulumo, kufanele sikhumbule ukuthi incwadi kumele kusetshenziswe uhlamvu olulodwa "l", ngoba yileyo ndlela izwi eqoshiwe kwisichazamazwi isipelingi.

Kanjani igama "billboard"?

Ngakho, kubalulekile ukuthola indlela ukuba lesifanele ngaphezulu - noma billboard billboard? ukuvela elithi "billboard" Its inkampani ubophekile ukuba Big Board (eyanini ekusungulweni - ekuqaleni 1990). Ngaphambi kokuwa zase-USSR, nokukhangisa ongaphandle noma aphume umbuzo ngaso sonke, noma-ke yayihloselwe ekuthuthukiseni izithakazelo isimo. Kunokunye ongakwenza - ke wavalwa ngokuphelele.

Emva izenzakalo Ezokukhangisa sekube ukukhula ngesivinini. Inkampane yokuqala ukuthi unqume ukubeka ophahleni ibhodi okujwayelekile (kuye sasifana design neon), bekulokhu Coca-Cola (1991).

Lo mkhankaso lenyuswa abaningi abasanda eyasungulwa ukukhangisa ejensi. Omunye wabo, Big IBhodi yenkampani, kwakufanele inani elikhulu imiklamo atholakalayo. Ngezansi ngamunye wabo egqoka umbhalo oqoshiwe efanayo.

Banikezwe iqiniso lokuthi isikhathi okuthiwa ngesiRashiya kwakudingeka bahlale amagama amasha, izinjini ababengekho izichazamazwi ukuhumusha amagama amasha awaveli ngokushesha, abantu, behluleka ukuqonda ukuthi bamele umugqa omusha, yasetshenziselwa igama ukukhangisa ukwakha igama elithi "format billboard efanayo ". It ubanjwe on futhi lisetshenziswa kuze kube yilolu suku.

liphetha

Kodwa namanje ukukhuluma ngendlela efanele - billboard noma Billboard? Le ncwadi futhi yokubiza inketho efanele kuyoba izwi yesibili. Phela, ngakho-ke lokhu design iye okuthiwa okokuqala. Igama lesibili yigama lenkampani. ukusetshenziswa kwawo kuyoba iphutha hhayi. Kodwa lapho esebenzelana nabo ebhizinisini kungcono ukugwema.