Barnaul Brewery. Umlando yentuthuko

Akuwona wonke umuntu uyazi ukuthi lapho kudayiswa khona utshwala Barnaul ingenye amabhizinisi ezinkulu e-Altai. Sekuyisikhathi engaphezu kweyikhulu, futsi nanyalo ithathe umkhakha yokuphisa ukudla umkhakha yesifunda.

Umlando omncane

Konke kwaqala in the Eighties sekwephuzile yekhulu nesishiyagalolunye. Yingaleso sikhathi lapho abazalwane villi Fedor no-Ivan eyakhelwe emzini Barnaul simila lokuqala ukukhiqizwa ubhiya. Isiphuzo ukwenziwa ngokuvumelana ubuchwepheshe elidala German futhi ithengiswe ukuphuza zabo izikhungo. Udumo ubhiya yasheshe, ngakho ekuqaleni kwekhulu le-19 wayazi ngakho, hhayi kuphela e-Russia kodwa futhi phesheya. Yakhelwe ngo-1978, Barnaul Brewery waba owalandela njengabawufanelekele emasikweni bakubo abadumile.

Ngenkathi kwakhiwa ibhizinisi isikhathi eside endaweni eyodwa. Okokuqala, kwakudingekile ukuba acabangele ubukhulu giant esizayo. Okwesibili, kufanele sicabange kusengaphambili yonke imininingwane kuqhathaniswa eluhlaza. Phela, umkhiqizo ezifana ingenye yezingxenye ezibaluleke kakhulu amanzi. Lokhu kungenxa kungani Barnaul lapho kudayiswa khona utshwala lakhiwa endaweni lapho izinga komhlaba engcono ukuhlangabezana ukusebenza okudingekayo. Ngenxa yalokho, endaweni ibhizinisi kwakukhona Borehole, amanzi awo ku izindawo zokukhiqiza agelezela ngokuqondile. ukujula Its amamitha engaphezu kwamakhulu amabili, lokho kukodwa kunikeza isiqinisekiso ezithile ubumsulwa. Manje Barnaul Brewery - lena ukukhiqizwa iyunithi ezinkulu. Umbhangqwana lenkampani ngeke ugubha usuku yayo wamashumi amane.

umthamo ukukhiqizwa

Ukulandela azimele, inkampani lalenziwa JSC "Barnaul Brewery". Izakhiwo ukukhiqizwa namuhla has imishini yesimanje, okuyinto uzilungiselele mayelana nezinhlobonhlobo amabili nesikhombisa ka ubhiya esihle futhi mayelana 40 izinhlobo iziphuzo ezibandayo.

Eminyakeni yamuva, ukuphathwa kwenkampani kwenziwe ukuthuthukiswa enkulu. Kwezinye izitolo kuphela ngokuziphatha nangokwenyama izindlela akusebenzi kwathathelwa indawo, kuyilapho abanye abangu ngaphansi ubuyekeze yonke umugqa. Ngakho umuzi ovuselelwe ezinkulu endaweni wokugeza futhi ubhiya okwalandela Keg wawuba ngasekuqaleni 2008. Esikhundleni salo iyasebenza umugqa omusha ukwakhiwa German. Futhi eCzech Republic yathengwa imishini ukuze imishini ephelele inqubo ngokugcwalisa futhi capping ngengilazi amabhodlela umqhele cap.

Ngenxa yalokho izinga lokukhiqiza kakhulu anda bezwe, ngokwemvelo abathintekayo inani inzuzo. It yaqashelwa njengoba esigabeni omiswe bese ibhodlela egeza. Umugqa omusha kusuka Netherlands ukukhulisa umkhiqizo walo, okuyinto bavunyelwe cabangela imibuzo ephathelene ukwanda jikelele imiqulu ukukhiqizwa.

ezahlukene imikhiqizo

Nokho cishe isigamu engaphezu kweyikhulu edlule, i-ubhiya kusukela Altai elalibhekwa njengelinye lamazwe best eRussia, kube waqaphela futhi baziswa ngisho nakwamanye amazwe. Namuhla Barnaul ubhiya lapho kudayiswa khona utshwala uyakwazi ancintisane iyiphi abakhiqizi emhlabeni eyaziwa.

Le nkampani inyathelisa nantathu ubhiya brand. Phakathi kwabo kukhona ezifana owaziwa ngokuthi "Vorsin", "Zhiguli", "Medea", "Barnaul», Golfschteiner, «Czech» futhi Feier Beer. Ngokwezibalo zendawo, ivolumu Imininingwane ezivezwa ukukhiqizwa mayelana 60 amaphesenti angu-Altai Territory ubhiya amaphesenti angu-10 kabhiya eSiberia. Lezi zinombolo lukhulu. Okokuqala, bona ukuqinisekisa ikhwalithi imikhiqizo kanye nesifiso abathengi ukuze iyithenge.

Lesi sitshalo ziqasha imigqa eziningana, lapho kabhiya bevalela izigubhu ephethe namandla 0.5, 1.5 no 2.5 amalitha ingilazi futhi PET. Ukuhlukahluka okunjalo uyakwazi ukwanelisa izidingo yanoma yimuphi ikhasimende. Ngaphezu kwalokho, le mikhiqizo etholakala kegs futhi forfasah ephathekayo. zindlela ukugcwaliseka manje ethandwa kakhulu.

umbono ngu

AmaRashiya ukujabulela lokho kwenza Barnaul Brewery. Impendulo evela kumakhasimende ngomkhiqizo uhlale omuhle kuphela. Abaningi babheka le ndlela ubhiya njengabawufanelekele izilinganiso eliphakeme.

Nge okuhlanzekile lwemithombo ukunambitheka kanye nephunga elimnandi obucayi nge ukufutheka ezimnandi, igwebu, uphuze kakhulu izikhathi bahlanganyela nemibukiso ehlukahlukene SMME. Ngaphezu kwalokho, izinga lo mkhiqizo akukaze wahlala engabonwa. Lokhu kufakazelwa lenqwaba imiklomelo wathola.

Ngokwesibonelo, ngo-2014 kanye nowezi 2015 ubhiya Barnaul isitshalo yabizwa ngokuthi "Kuhle Altay izimpahla". Lokhu kuhlolwa uncoma kakhulu futhi idunyiswe. Abantu abafana imikhiqizo yalesi ibhizinisi, kungakho ukuqashelwa kazwelonke. Abathengi ikakhulukazi ovusa umkhiqizo yemvelo. Ngokusho ubuchwepheshe ekwakhiweni ayinazo amakhemikhali, futhi wazizwa ezinhle kakhulu ukunambitha. Abantu ukuhlonipha ubhiya zendawo ukuze umsungulo, ukunambitheka kanye sokungabi nhlobo iyiphi nezingahlobene nendaba utshwala flavour. Lokhu kuqinisekiswa ochwepheshe.