Asho ukuthini igama elithi "okuqukethwe" e-SS "Yandex" ne-Google?

Kunzima kakhulu ukuba Cabanga ngokunamandla kangaka ukuphila komuntu yesimanje ngaphandle Internet. Nsuku zonke, okungenani ukuze uhlole ibhizinisi e-mail, noma ufunde izindaba, sesiphila abangena ku -World Wide Web. Nsuku zonke silandela imithetho imfihlo isivumelwano somsebenzisi, Okuzenzakalelayo kubo bonke abasebenzisi. Futhi cishe nsuku zonke, sisebenzisa izinjini, ngezinye izikhathi nje musa faka ikheli le-website kusiphequluli sakho. Ngakho, kuba lula kakhulu.

Uma sibhekene engaqondakali kithi imigomo, thina ze-Google ke. Uma sithola ukuthi into oyithandayo kithi, futhi ungakwazi poyandeksirovat. Kodwa ngezinye izikhathi esikhundleni elamukelekile esikrinini sibona uphawu abesabekayo yini engalungile okuqukethwe ekhasini kuyinto: akufani nganoma iyiphi imithetho noma ezinonya. Asho ukuthini igama elithi "okuqukethwe" e-SS? Ake sizame ukuqonda ndawonye.

Ezinye amagama

Ebhekisela amagama. "Wokuqukethwe" ukuhumusha kusuka IsiZulu - "okuqukethwe". Asho ukuthini igama elithi "okuqukethwe" e-SS? Impendulo ilula kakhulu: yiluphi ulwazi ukuthi sibona ekhasini lewebhu: umbhalo, izithombe, umsindo, ividiyo, izixhumanisi, nokunye nokunye. Ngaphezu kwalokho, lo mqondo kufaka phakathi ukukhangisa kanye ezihlukahlukene Izilawuli (inkinobho yemenyu, isibonelo), ukuze sikwazi ukuthi ngokuphelele konke kwisayithi nokuqukethwe kwalo.

Izinhlobo okuqukethwe ku injongo yawo. okuqukethwe ewusizo

Ake sixoxe ngalokho ukuthini elithi "okuqukethwe" e-SS ngokuqondile. It ihlukaniswe yaba ezine izinhlobo, okusekelwe imigomo yabo.

Uhlobo lokuqala - ulwazi. Lokhu kuhlanganisa ngokuphelele konke kungaba nganoma iyiphi indlela kuwusizo umsebenzisi: isihloko kuya kulesitfupha ngesihloko, incazelo kwezimpahla, ezihlukahlukene izingxoxo iforamu, nokunye nokunye.

Eyesibili uhlobo - ukumaketha noma yokuthengisa. Kuyinto ucingo ukuthenga umkhiqizo noma ukubhuka inkonzo, imiyalezo mayelana ukukhushulwa, izaphulelo.

Uhlobo lwesithathu - Ezokuzijabulisa: funny izindaba, izithombe, amahlaya, njll Lokhu okuqukethwe kungasizi ukuthengisa, kodwa uyakwazi ukuhlinzeka Ukusabalala nokubonwa ...

I last uhlobo - ukuqeqeshwa. Mhlawumbe singasho ukuthi okuqukethwe enemisebenzi kakhulu. Lokhu kuhlanganisa yonke into ezingeke nje amehlo, kodwa futhi nokuba ngifundise umsebenzisi. Futhi kukhawulwe kulokhu sciences ahlukahlukene akukwazi impahla. Ngokufunda okuqukethwe zihlanganisa isiqophi master emakilasini, isithombe-imitsetfo, tindlela tekupheka, nokunye.

Izinhlobo okuqukethwe ku injongo yawo. ngoba kumnandi

Okulandelayo okuqukethwe commercial, kungenjalo kungaba ngokuthi ethengisa. Ukukhangisa, isaziso ukukhuphula kanye izaphulelo, ngisho incazelo izimpahla, okuhloswe ukuwudayisa - konke lokhu akunakubangelwa Okuqukethwe kokuthengisa. Ngokuvamile, lapho indawo kakhulu yokwaziswa okunjalo, akusiyo bemthanda abasebenzisi ngenxa hype.

Asho ukuthini igama elithi "okuqukethwe" e-SS "Yandex" noma "Google" uma sikhuluma okuqukethwe ukuzijabulisa? Impendulo esihlokweni - konke ezijabulisayo umsebenzisi futhi amehlo akhe: izithombe, amahlaya, amahlaya, amavidiyo, nokunye. Yiqiniso, inala ulwazi olufana akusizi kakhulu kusayithi, kodwa ngesikhathi esifanayo ngaphandle nayo ziyoba zimbi kakhulu, ngoba umuntu ubona umbhalo okuqhubekayo nzima.

Izinhlobo okuqukethwe kwifomu nempendulo amathuba

Asho ukuthini igama elithi "okuqukethwe" e-SS "Yandex"? Impendulo, ngasendleleni, akugcini imigomo division. Ngesimo, lonke ulwazi emakhasini akho ewebhu zingahlukaniswa zibe izinhlobo ezimbili ngaphezulu.

okuqukethwe Static - wukuthi umsebenzisi elula ezingashintshi. Ezisithinta okuqukethwe kungaba umlawuli site. Ukuze lolu hlobo lokuqukethwe ekhasini lewebhu kukhona zonke izihloko, izikhangiso kanye nokunye.

Izinhlobo okuqukethwe. inkinga okuqukethwe kungavunyelwe

okuqukethwe Dynamic - wukuthi akunakusetshenziswa akusho sizinzile. It is ngokuvamile atholakala ku ezithangamini ezehlukene, kungenzeka ukufaka amazwana impendulo, kulula ukusho ukuthi konke lapha osebenza lapho umsebenzisi Ungathola impendulo. Yiqiniso, kungenzeka impendulo - buyinto emangalisayo, kodwa kudinga ukuzithiba njalo phezu okubonakala kuwebhu. Lokhu liphathelene isivumelwano somsebenzisi. "Yandex" okuqukethwe amasheke SS kokuqukethwe kwayo, okufanayo ubelokhu "Google", "i-Yahoo" nezinye izinjini. Kuyoqedwa kocansi lukhuni imvelo, ne izigcawu ezinobudlova nonya, ulimi oluyinhlamba, nokunye. Indlela yokukhetha Yiqiniso, kunzima, kodwa ngesikhathi esifanayo futhi inkinga okuqukethwe okungekho emthethweni khona kuzoba khona.

Nasi ubunjalo. Copywriting, ubhalwe kabusha, futhi ikhophi-unamathisele

Ngakho, kwakushiwo ukuthini igama elithi "okuqukethwe" e-SS? Lungisa noma yiluphi ulwazi, abavelele izinjini ngesicelo umsebenzisi ehambisana. Noma ubani oke waba ukuseshwa ngolwazi yisiphi isihloko, wabhekana neqiniso lokuthi inombolo enkulu zamakhasi ewebhu umbhalo izihloko, uma kungekhona nse, uyilo, esondelene kakhulu. Nge lokho kungenziwa ixhunyiwe?

Kukhona into efana "oyingqayizivele." Cishe njalo, uma ligcwaliswe nge abaphathi indawo entsha okuqukethwe ukuthatha njengesisekelo izinto ngomumo eyenziwe. Futhi umbuzo uwukuthi, nendlela lezi zinto ezisebenza nabo. Ezinye bekwi eziwubala ikhophi-unamathisele ngendlela ophucukile, le ndlela kungenziwa ngokuthi umqondo womunye: kopisha nje ulwazi usulungile, ngezinye izikhathi ngokuqukethwe ukuzijabulisa, ngaphandle kokushintsha lutho. Kukhona ubhalwe kabusha - ayiqedanga ukucubungula umbhalo ngenkathi sigcina umthwalo semantic. ifomu Ephakeme kuyinto copywriting - ubhala umbhalo omusha oyingqayizivele ngesisekelo ulwazi kusuka izinsiza eziningi. Esimeni lapho isihloko esifana nalesi kulotshiwe inala amagama athile, amahange, okuyiwona uyokhetha yelucwaningo, anikeza izingosi ezinjalo okuqukethwe kokuqala, kubhekwa ukuba SEO-copywriting. Oluphakeme kakhulu okuqukethwe - sihloko kombhali ukuthi uhlukile ngokuphelele futhi kulotshiwe kuphela ngesisekelo isipiliyoni umbhali, ngaphandle kokusebenzisa noma iyiphi nezinsiza.

Ngakho, igama elithi "okuqukethwe" e-SS ngaphezulu eyinkimbinkimbi lesi sici ngokuthi "esiyingqayizivele", lapho kuncike ngqo ukuthandwa abasebenzisi iwebhusayithi.

isiphetho

Asho ukuthini igama elithi "okuqukethwe" e-SS? Singasho ukuthi kuba ngokuphelele yimuphi okuqukethwe kwesayithi, kungakhathalekile okuqukethwe yayo. Umbhalo izihloko, izithombe, umsindo, ividiyo, amalinki aya kwamanye amawebhusayithi, ukukhangisa, ngisho imenyu izinto - konke lokhu kubhekwa ukuba aneliswe. Izinjini ebekwe ukufuna amagama ezichazwe umsebenzisi ukuba kwenqwaba yezinto ongase okuqukethwe, ngakho watch out for labo izinto kusayithi lakho kuthiwa ubuhle ngangokunokwenzeka ukuba nezidingo izinjini. Futhi abasebenzisi kumele ufunde ngangokunokwenzeka kahle ukwakha izicelo zabo ukuze uthole kahle ukuthi badinga.

Ukuze wenze lokhu, ngasendleleni, zasebenzisa izindlela ezithile Ekuthathweni imibuzo yokusesha, khipha nomnotho Kwamanye amazwe, isibonelo, noma aphendule umusho ethile futhi akuhlanganisi izinhlobo inflected yamagama. Ngamunye kithi angazibuza labo kokushesha ukuthi liyadingeka ukuthola ulwazi oludingekayo.