"UFiliphu 'uMorris" - osikilidi kuthiwa ngibhema kuwo wonke amazwekazi

Izinga eliphakeme lokuphila kuka umuzwa ephephile isakhamuzi ezweni, ephansi ezingeni ukusetshenziswa utshwala nogwayi. Ngeshwa, nogwayi notshwala umkhakha eRussia ngeke ukwazi ukuba babe ezingenanzuzo. Elinye lamagama edume kunazo zonke emhlabeni umkhakha yinkampani "iPhilip Morris" osikilidi yezindlela zokusentshenziswa brand kuwo wonke amazwekazi. Abaningi bacabanga ukuthi lokhu "iPhilip Morris" Corporation eyakha umcebo walo phezu ezimpilweni nasekuphileni ababhemayo.

Umlando omncane

Inkampani ngobukhulu ugwayi liye landa lisuka kwabangu esitolo olulodwa wavula ngo-1847 e-London, akekho ngaleso usomabhizinisi isikhathi eyaziwa Filipom Morrisom. Kwaphela isigamu sekhulu leminyaka kwaba ibhizinisi umndeni eziphethwe kuphela, okwaholela umsunguli, futhi kamuva umkakhe nezihlobo zakhe. X века производство было перекуплено успешным бизнесменом Томсоном, начало наращивать обороты, а сигареты поставляли в том числе и королю Англии. Nokho, ekupheleni ukukhiqizwa X mina X leminyaka kwaba usomabhizinisi overbought yimpumelelo Thomson, ekuqaleni ukwakha umfutho nogwayi enikeziwe kuhlanganise enkosi yaseNgilandi. Ngesikhathi esifanayo inkampani ebhaliswe njengenhlangano evumelekile ngokomthetho e-New York City, selokhu laba ingxenye US.

Futhi ngo-1919, kodwa kancane-eyaziwa inkampani "iPhilip Morris" osikilidi okuyinto kuleli cala kakade ayazise emakethe, wathenga ngokuphelele abantu baseMelika. Vula ekuqhutshweni e-United States uye wenziwa ngomfutho entsha ekuthuthukiseni emakethe ugwayi kanye brand ezikhishwe Marlboro washintsha ngokuphelele ukuphila baseMelika futhi uye waba kuyingxenye yesiko labo.

Kusukela ngaleso sikhathi, inkampani baqala ngenkuthalo chithi saka emhlabeni wonke. Ngaphezu kwalokho, injongo yayo uJesu akabanga nje zokuthumela impahla, kodwa futhi inhlangano zokukhiqiza emkhakheni. Kuze kube manje, kukhona izimboni eJapane, eCzech Republic, Kazakhstan, Hungary, Greece, Indonesia, China, Colombia, Lithuania, eNetherlands, e-Australia, Pakistan neColombia. Kulokhu, kukhona ukuthambekela hhayi ukuvula ukukhiqizwa entsha nokutholwa izitshalo ekhona ugwayi ngaphansi kwegama "iPhilip Morris". Iculo le-Cigarettes lokhu ayishintshi ukunambitheka kanye ahlale ezifanayo ekhiqizwa Melika.

"UFiliphu 'uMorris" ngesiRashiya

"UFiliphu 'uMorris" livele iSoviet Union ngo-1970. Kusukela kwaba inhlangano yokuqala co-production ne-United States futhi ngenxa yalokho kwaba khona brand usikilidi "Apollo-Soyuz".

Futhi kusukela ngo-1977, emigqeni ukukhiqizwa emazweni ahlukahlukene izimboni ugwayi lamaSoviet laqala ukuthola Marlboro ugwayi.

Yaba abalulekile ngo-1991, lapho ephendula isicelo izimpahla ezweni amaSoviet, inkampani wanikeza umbani osikilidi wholesale. ngokushesha "iPhilip Morris" zilethwe osikilidi eziyizinkulungwane ezingu-20 - Ugwayi yilona lodwa iqembu engxenyeni enkulu kunazo zonke emhlabeni ngaleso sikhathi.

Kuze kube manje, inkampani waseRussia "iPhilip Morris" imelelwa ukukhiqizwa ezimbili ezinkulu e-Leningrad Region kanye Krasnodar esifundeni, kanye inhlangano "iPhilip Morris Sales and Marketing", okuyinto unomthwalo ukumaketha, ukukhangisa kanye nekwendluliselwa ebangeni lelilandzelako. Inkampani American eRussia okwamanje icasha bantfu mayelana 4,000. Ngonyaka eRussia ekhiqizwa osikilidi kwezigidi eziyizi-100.

Ukukhiqizwa "iPhilip Morris" osikilidi futhi ubuchwepheshe

Phakathi neminyaka ayimi ukusebenza isungule ayo brand kagwayi, kanye ezinye izinhlobo zendawo labawatfolile esifundvweni nobe e-Italy, Indonesia neMexico. ERussia, lokhu iyona edume "Apollo-Soyuz" futhi "Optima".

ukuqashelwa International ababhemayo emhlabeni wonke baye bathola sha "Marlboro", L & M, "Chesterfield", "IPhalamende", "Virginia".

Esikhathini ingxenye medium intengo isigaba - a ugwayi, "UPhillip Morris Blue," "elilandelayo," "Muratti".

Vele ugcwalise uhlu lwamagama angu-20 kukhiqizwa.

Kuyathakazelisa ukuthi omunye novelties lenkampani wakhululwa ngo-2014, electronic ugwayi iQOS. izinkampani Abakhangisi baye bancika izitayela imfashini ukukhuthaza umkhiqizo njengoba idivayisi ethwele ziyancipha izingozi zokubhema.

izitayela yesimanje

Eminyakeni yamuva, ukuthuthukiswa okwesula-nicotine kuyinto ngenkuthalo kuyaqhubeka emhlabeni. Russia samukele umthetho ekuvimbeleni ukubhema ezindaweni zomphakathi, engafakiwe noma yikuphi ukukhangisa, noma lapho kukhona ugwayi okwenzayo. Kunengqondo ukuphetha ngokuthi lezi Amathrendi kufanele buthaka inzuzo yenkampani, kodwa ukwehla sobala "iPhilip Morris" akuyona wazizwa.

Ngokusho izibalo 2015, iRussia endaweni yesine ku-ukusetshenziswa kagwayi umuntu ngamunye. Lamfica wakhe kuphela Georgia, Belarus naseMakedoniya, kusale kuze ngemuva zonke Asia nase-Afrika.

Ukuze ubambe isikhundla kobuholi inkampani ezahlukene imikhakha komkhiqizo ukuze ufinyelele izethameli esiphezulu. ekilasini Premium lihlanganisa "ephalamende" noma "Marlboro", isilinganiso intengo isigaba - osikilidi "iPhilip Morris Compact Blue" noma "ESILANDELAYO ESITHI" inguqulo umnotho - "Optima" futhi "Soyuz-Apollo". Ukuze ingxenye, onikeza bakhethe innovations zamuva zobuchwepheshe, umkhiqizo kagesi Ukushisa ugwayi.

Le nkampani "iPhilip Morris International" futhi kuze kube namuhla, umholi somhlaba in the nokukhangiswa kwemikhiqizo kagwayi kanye nogwayi. Umhlahlandlela ngokuyinhloko unesithakazelo yokuthengisa okwandisa, ukuthi izimo ukwehluleka esiphelweni ukubhema uzokwenza kancane more xaka. Manje inkampani uphoqelekile ukuba ukugembula on ezintsha futhi popularization asebenzayo ezisunguliwe yabo.

Ngaphezu ekukhiqizeni ugwayi, inkampani uye wathola idumela emhlabeni wonke njengoba yomnikeli omdala uhlanga "Umthetho ofingqiwe-1".