Marlboro (ugwayi), inani

Omunye ezibizayo kakhulu futhi liyabonakala kakhulu kuyinto Marlboro. Iculo le-Cigarettes yalesi brand ngisho phakathi the ningi ardent bangi zokubhema abahlangene isithombe cowboy stern - umbusi Prairies American. Kuvele Eqinisweni ezithakazelisayo wukuthi, ekuqaleni, lokhu brand yasungulwa futhi akhangiswe kuphela izilaleli zesifazane. Sizozama ukukutshela indlela ekuqaleni ngeke brand ochumayo kakhulu isibe liyabonakala kanjalo futhi edume.

Indlela Bonke baqala ...

Ngaphambi kulandiswe Marlboro, ugwayi, ethandwa ngokulinganayo kokubili amadoda nabesifazane, masikhumbule ukuthi ubulili buthaka obala ugwayi kwaqala kakhulu kudala - ekupheleni XIX - ekuqaleni XX leminyaka. Kwakuphakathi nalesi sikhathi ngenkuthalo ekuthuthukiseni yizinhlangano ezilwela amalungelo abesifazane, leli thimba lalimelela ukulingana kwabantu besifazane sphere zezombusazwe kanye nezinye zokuphila. Kodwa ngaphezu amalungelo alinganayo namathuba wobulili fair sebemukele futhi imikhuba emibi. usomabhizinisi American iPhilip Morris wanquma ukusizakala isimo futhi ukuthatha niche ethembisa ezinjalo. Ngasekuqaleni kwawo-20-yalolucwaningo kwekhulu elidlule, sibangelwa futhi ukhiqiza ku emakethe ekhethekile, ugwayi, izintokazi '- Marlborough.

Ukuze ladies!

Elisho nezithameli besifazane njengoba nje inkampani enkulu uye wenza konke angakwenza ukuze zidonse ukunaka kwanoma abathengi bese uzithola nesithakazelo umkhiqizo wakho. usikilidi isiqubulo kwaba Ezintsha njengoba Meyi - «esithambile njengoba Meyi," futhi wathuthukisa omunye abadlali zabo eziyihlazo wesikhathi - Mey Uest. Khangisa komagazini kwabesifazane, ezifana, isibonelo, Ize Fair. Iculo le-Cigarettes "Marlboro" badedelwa neqembu lomculo obomvu ngasesinqeni, izimpawu ecashile lipstick, kanye lemifanekiso, lapho kungekho kangaka eseliphuphile ababhemayo amazinyo.

Kungani kubizwa ngokuthini?

Kukhona izinguqulo eziningana igama Marlboro. Ugwayi ngokuvumelana omunye wabo, abangu ngakho yaqanjwa isihloko Ukubala of Churchill kanye kalula ngekhanda futhi pronunciation of the izinhlamvu sisusiwe. Omunye umbono uthi igama livela igama lomgwaqo - Marlborough Street New Jersey, lapho ifektri sasikhona.

Crisis ngokuthi isikhathi amathuba amasha

Ngasekupheleni kwawo-50-yalolucwaningo kwekhulu elidlule komagazini waseMelika wanyathelisa izifundo ku umthelela ukubhema empilweni futhi emdlavuzeni. Ngenxa yalokho, ngo-1958 waba akunakunisiza inkampani. Banikezwe izimo ezintsha, kwanqunywa ukuba ushintshe izilaleli zesifazane phezu eyodwa lapho wonke umuntu uyazi ngezingozi ukubhema, futhi imiphumela yayo kungenzeka, kodwa azilungile ukuthi ukuyeka ugwayi. Ingxenye abesilisa umphakathi bekulokhu ethembisayo kulesi sici, kodwa kube khona ukucwasa mayelana ngibhema elicwengekileyo, izintokazi babebhekwa njengabantu. Esaba ekuklolodelweni abanye, amadoda yokwenqaba ukuthenga kubo. Ngaphambi kobana uFlebhe Morris ebhekene umsebenzi onzima ukuze ujike umbono womphakathi imikhiqizo kagwayi nge lemifanekiso. Ukuyixazulula, wamenywa abanamakhono umkhangisi American - Leo Burnett.

umsebenzi professional

Kuyinto ngenxa yemizamo Burnett idale iqoqo lezithombe ukuthi ihlanganise umqondo ka amadoda angempela: Drilling kwemithombo uwoyela Isifaki eziphakeme, impi umlobeli nokaputeni ezinzima ulwandle, kanye nenkosi yama enkangala - a cowboy. Emhlabeni isithombe adunyiswa we cowboy American nomalusi Yakhiwa ukukhangisa umkhankaso Marlboro. Iculo le-Cigarettes zazimenyezelwa futhi ithengiswe ngaphansi kwesiqubulo esithi "Lemifanekiso akezi phakathi kwakho ukunambitheka." Nge lesi sithombe sidalwe ngomfanekiso legend mayelana ezweni Marlborough kanye guys ezinzima abakhetha lo brand ethile.

Izimpumelelo nokwatholakala

Ngaphezu kokukhangisa umkhankaso ophumelele kakhulu, kuyafaneleka yokuthi ukuthengisa osikilidi ebhokisini amakhadibhodi ipensela ngesivalo ensikeni ebizwe Flip-top-iphakethe, the Marlboro waba ngowokuqala emakethe ugwayi. Ngaphandle ukuthi emaphaketheni anjalo kuyinto elula futhi kunengqondo, isikhathi ngasinye kokukhipha abanye usikilidi wabonisa brand name. Ukubukeka iphakethe kwadalwa Frank Dzhanninoto. Iculo le-Cigarettes Marlboro zabuna ngokushesha ngekhanda esebenzisa ukwahlukana inhlanganisela enesibindi izimbali ezibomvu nezimhlophe. Alliance umkhankaso enhle, nomklamo stylish futhi kahle kwemisindo ephakeme imikhiqizo izinga uholé yokuthi, kusukela 60s kwekhulu elidlule, "Marlboro" ugwayi kuthiwa ngokuthwebula up kakhulu emhlabeni.

okunezinhlobonhlobo

Nokho uPhilip Morris akagcinanga lapho. Ngo-1966, ngaphezu Marlboro zabuna iqala ukukhululwa kwe menthol ugwayi. Ngo-2008, nomkhiqizi brand olwakhiwe, siphakamise amaqembu amathathu Marlboro: Igolide, Fresh and Flavour. Ngakho, abalandeli ukunambitheka fresh ungathola usikilidi umndeni efanelekayo Fresh. Kulabo abakhetha icebile futhi enamandla egcwele ugwayi ukunambitheka, imikhiqizo ofanelekile Flavour iqembu. Marlboro Igolide nanela abathengi abazisa isitayela nangobuciko.

Ngaphezu kwalokho, ukukhanya engasindi futhi super ekhiqizwa osikilidi ngaphansi lokuhweba "Marlboro", lapho okuqukethwe-nicotine kuhluka 0.8 kuya 0.4 mg, futhi resin - kusuka 4 kuya ku-11 mg. I akhanya wohlu Marlboro ugwayi kukhona "ukukhanya ultra".

Izibuyekezo umthengi

Iningi labo abakhetha ukuba ubheme "Marlboro" osikilidi zibhekwa olinganiselayo kunayo brand kokubili emboniselweni, futhi ukujula ukunambitheka. Yiqiniso, ukwahlukahlukana le isitembu setha eRussia imelelwa 14 zilwane, kodwa njengoba umthetho, thola lowo othanda ukunambitheka, obhemayo uhlala ethembekile kuye isikhathi eside. Abathengi, ikakhulukazi muva, ekhala ngokuthi kwakukhona eziningi Marlboro mbumbulu. Iculo le-Cigarettes, okuyinto kunalokho ilethe inkinga enkulu, ngokuvamile inkohliso, ngoba kunzima ukuthola yasekuqaleni.

Kungakanani?

Kusukela ekuqaleni kuka-2015 intengo Marlboro osikilidi brand, kanye nemikhiqizo kagwayi kusuka kwamanye abakhiqizi, liye landa ngamaphesenti-avareji yamaphesende ruble 8-10. Lokhu kungenxa ukwanda izindleko zokukhiqiza nezintela mkhuba omusha imikhiqizo kagwayi. Ekupheleni ubusika, "Classics Marlboro" zingathengwa eMoscow ngentengo ruble 90-100 iphakethe ngalinye. Nokho, abahlaziyi wemakethe kagwayi sezulu ukwanda okwengeziwe kwamanani phakathi nonyaka. Ongoti uthanda ugwayi brand ekhiqizwa e-United States noma e-Europe, futhi bathi maningi izinga ugwayi. Kuyi-Internet eziningi ezitolo inthanethi Nokho ukunikela osikilidi kusuka e-United States kanye ne-Europe, ukuqinisekisa ubuqiniso kanye nekhwalithi izimpahla kuphela emva kokuthenga. Ngakho agijimela mbumbulu pretty kalula kule virtual futhi ezitolo zangempela.