"U-Edsel Ford": izithombe, ukwehluleka

Uqinisile 60 edlule, izikhulu eziphezulu ze-American umakhi imoto iFord Motor Company esesho amazwi esemthethweni mayelana kwethulwa entsha brand imoto. Igama lenkampani entsha yethiwa uwukuphela kwendodana edume Genri Forda. Manje le nkathi emlandweni Ford kubhekwa onamandla wokuba isehluleki. Futhi igama osizayo Edsel usuphenduke into efanayo inhlekelele. Kodwa-ke manje bese, 19 Novemba 1956, namanje alazi. Asikhumbule ukuthi kungani lo msebenzi kuhlulekile "U-Edsel Ford." Lena indaba ethakazelisa kakhulu.

kudingeka ukwandisa

EMelika, okuyinto usanda walulama ngemva kwempi, ukulingana kwamandla emakethe imoto okungabonakala silula. Kwakukhona abadlali kusukela enkulu Detroit amathathu, kanye bonke abanye. Detroit trio - a "General Motors", "Ford" futhi "Chrysler". Kodwa ngisho noma singaze acabangele amandla abantu abanganaki nokunqoba yalezi zinkampani, amabutho babe ukungalingani. Ngakho-ke, ekupheleni the 40s emzini Dearborn wakuthola kudingekile ukwakha imoto brand new, owawukwazi ukuthwala abantu phakathi "Ford" futhi "Lincoln". Ngo-50-yalolucwaningo ku Ford ngokuphuthumayo balwa bodwa abaphathi Veterans owayesebenza Dearborn amashumi eminyaka futhi abasha, egcwele abaphathi isifiso sokuvelela ukuthi bajoyine inkampani ngokushesha nje ngemva kwempi. Kuyathakazelisa ukuthi ekuqaleni mayelana elisha sha, nokuthi ngokushesha lapho idingeka, it is ukukhuluma unogada elidala. Ngasekuqaleni kwawo-50-yalolucwaningo we iphini likamengameli ophethe yokuthengisa, Dzhon Deyvis, ngesisekelo yemakethe kanye nokuhlaziywa yasikisela ukuba enze umugqa entsha maphakathi no-isayizi izimoto e-sedan, Coupe, hardtop convertible.

Lokhu abaphathi abasha bephendula ukuthi kakhulu singabaze impumelelo kanye nempumelelo iphrojekthi entsha, umcabango kancane, wasethula umbono wabo. Concept ezihlongozwayo, mhlawumbe impumelelo futhi enethonya kunazo abasha umphathi phezulu Frensis Reyt. Yebo, lo uphiko olusha liyadingeka. Nokho, i-brand kufanele kube emakethe ngonyaka phambili. Futhi okubaluleke - ke kufanele libe osayizi ezimbili ezahlukene imodeli chungechunge. umndeni Compact imifanekiso kuzoya niche phakathi isabelomali "Mercury" futhi "Ford". Machines ngaphezulu ukuthola indawo yabo phakathi "Lincoln" futhi "Cadillac".

hero usuku

Loluhlelo kwabonakala kuhle udumo futhi okuyingozi. Ochwepheshe bezifo, ukuqaliswa ke kuzokhulisa share emakethe ekupheleni kweminyaka eyishumi by kakhulu ngendlela 20 amaphesenti. A indima ekhethekile udlalwa iqiniso lokuthi uMdali mqondo ukuba aphethe into ilungele Ford eYurophu.

Wayelethwa ngokoqobo esicwila enkazimulweni, yena wayeyiqhawe yangempela. Ngenxa yalokho, kusho ibhodi labaqondisi ivume uhlelo.

ubuso obusha

Ekuqaleni, entsha sha yezimoto ebizwa ngokuthi umane futhi Homely - E-imoto, noma imoto umshayeli. Kamuva, kuzoba imoto "U-Edsel". Imoto kwadingeka ukuba ziveze ngokuphelele kusukela ekuqaleni. Kwakuhlelwe ukuba usethe imizimba yabo futhi injini. Kodwa-ke, ekugcineni kwahlaluka ukuthi eqolo. Bese kwanqunywa ukusebenzisa kuyini okuphansi kwesandla sakho. Lona imodeli esezingeni "Ford" futhi "Mercury". Kulokhu, abaklami eMnyangweni amaphrojekthi ethembisa bayalwa ukwenza kube ngokuqinile, okuyinto akukaze kwenzeke okunje mandulo. Kwakudingeka enze imoto ukuthi ayibukeki njengegama yini enye. Wayesebenza umsebenzi wokuthuthukisa umklami young futhi abanamakhono Roy Brown. Umsebenzi unganakile kwakubonakala kungenakwenzeka. Nokho, E-imoto Kwatholakala ngesikhathi futhi ngokufana ncamashí ngaphambilini. Bheka, wayefana imoto umshayeli, futhi kamuva "U-Edsel Ford." Izithombe okwethulwa kulesi sihloko.

kamuva Brown uthe ukuthi lo msebenzi waqala ngokuzumayo. Abaklami emgwaqeni ahlolisisa zonke izimoto uyadlula. Lokhu front, olufana imihlathi nomzingeli - ke esisenza Kwabonakala kubo bonke. Kuyinto ne Izinsimbi waqala Abaklami ukusebenza, ngoba ngempela imoto umuntu ngazo zonke izindlela. Ngokukhethekile ikhokhelwa kuze mpo esikhundleni isici ovundlile. Yini umphumela waba, kubukeka fresh kakhulu futhi ezithakazelisayo. Le moto ivelele emfudlaneni. Eyesibili yesiteleka sici - yokukhanya labaqaphi elingemuva. Brown wafika isinqumo wezinkanyiso yasekuqaleni futhi ibekwe stoplights eliphezulu kakhulu.

Ngaphezu kwalokho, base boomerangs eliqoshiwe. Kwakubonakala amaphiko engavamile futhi bakhulise. Wayekuphi wethule ngomumo eyenziwe ogcwele imodeli kuqala zezinhloko fiberglass (15 Juni 1955), ihholo isikhathi eside ayikwazanga ukuzola injabulo.

izici lobuchwepheshe

Ngenxa ziklanywe ngendlela emangalisayo imoto zokuhlola wema esixukwini. Kodwa kwaze kwaba lobuchwepheshe ingxenye, konke kwakufana standard onobuhle ukukhiqizwa kanye Ford Mercury, kodwa ambalwa imininingwane eyingqayizivele.

Emotweni E-imoto, ogama lakhe kamuva ashintshwa athi "U-Edsel Ford" babe V8 izinjini ikakhulukazi onobuhle ezintsha umthamo 5.9 amalitha no 6.7 amalitha. Powertrains unomsebenzi emithathu speed automatic transmission, kanye nokhiye esiyingqayizivele, ezazingaphesheya ihabhu amasondo ayo. Okunye isethi esezingeni "Ford" izingxenye - Uhlaka platform, ezimele ukumiswa phambi ukushaqeka wezinciphisi, ugxuma emuva, ukuqondisa worm, ama-drum amabhuleki kuwo wonke amasondo amane.

Ngo izibulo kumele kube igama

Kukhona eyodwa vo lahlala imininingwane encane - umshini ingenawo igama. Kuyathakazelisa ukuthi inguqulo yokuqala kakhulu anikela ngalo omunye abaphathi, kwaba Ford Edsel. Kodwa indodana Genri Forda khona ukucabanga ezingemnandi ukuthi leli gama kuyoba nsuku ukulotha ku wheel caps yonkana Melika.

INdodana washona ngo-1943, futhi ayizange nendima enkulu emlandweni wenkampani. Phakathi naleso sikhathi, ucinge igama isibe inkinga inombolo eyodwa. Sekukonke ezingaphezu kwenkulungwane amagama ahlukene okuphakanyiswe, kodwa akekho kubo azange abe ukunambitha. Ngenxa yokuphelelwa ithemba, ngisho Kwadingeka ukuba baphendukele imbongi, obuye, ngasendleleni, impumelelo akuyona izuzwe. Ngenxa yalokho, umsebenzi usephumelele ekusunguleni amagama amaningana - Ranger, corsair, Paser futhi yokucaphuna. Khetha into eyodwa akwenzekanga, futhi ekugcineni, omunye abameleli Ebhodi Yabaqondisi wanquma ukubiza emgqeni "U-Edsel Ford."

ukukhululwa

Leyo mikhumbi lokuqala "U-Edsel" Waqhubeka ukudayiswa 4 Septhemba, 1957. kakhulu elikhulu ukukhangisa mkhankaso eyenziwa. Abakhangisi umnikelo imodeli entsha hhayi kuphela izimoto njengoba entsha. Le phrojekthi saboniswa umphakathi njengoba imoto eliyingqayizivele futhi entsha ngokuphelele, "Ford Edsel."

Kodwa empeleni, ezahlukene kusukela serial "Ford" futhi "Mercury" lalilincane kakhulu. Ezinye ezinhle futhi ngezindlela ezithile ngisho izingxenye ezintsha ayikwazi ukususwa kusukela iso, ngalokhu kufana kakhulu sehluke kakhulu kulokho okuye kwashiwo izimoto ekukhangiseni. Ukudayiswa waya izinguqulo ezine "U-Edsel Ford." Lena yokucaphuna omkhulu kanye corsair, okuyinto zadalwa ngesisekelo "Mercury", futhi ezincane Pacer futhi Ranger, esekelwe Ford.

Zonke elahlekile ...

Le nkampani ephethwe ukuthengisa amakhophi mayelana 63 ayizinkulungwane kuphela onyakeni wokuqala. Lesi sibalo sincane kakhulu, ikakhulukazi uma ucabangela ukuthi singakanani okulondolozwe ukuthuthukiswa. Ngo-1959, izinga lokudayisa lehla nakakhulu. Novemba 19, 1959 at Ford isinqumo ukuvala inkampani, "u-Edsel".

Inkampani balahlekelwa omkhulu. Abashayeli sola "U-Edsel". Imoto ayikuthandi indoda emgwaqweni ngenxa ongaphakeme quality Yakha kanye nomklamo, okuyinto efana imodeli ekhona. Umthengi akakuthandanga igama. Akukho ukwenza kodwa ahlukanisa ngokuphelele ukukhiqizwa, okwenziwa ngo-1959. Labe seziyekile ukukhiqiza inguqulo enkulu imoto. Kodwa lokhu Akusisizi. Naphezu design olukhulu kanye nokwenza ngcono izinga, imoto namanje angazange alithenge.

Lapha kuba - ekupheleni

Novemba 19, 1959 ku "iFord Motor Company" isinqumo ukuvala ngokuphelele iphrojekthi Ford Edsel. Ukuhluleka namuhla ukuchaza okubi, okungalungile, ukumaketha nolaka. Futhi isifundo esihle brand yezimoto lanamuhla, ngezinye izikhathi ukudala into engelona funa.

isiphetho

Ngakho, lapho sathola khona ukuthi lwakha imoto American "Ford Edsel." Njengoba ubona, ngisho abakhiqizi adumile ezifana "Ford", ngezinye izikhathi ukuhlupheka ukulahlekelwa ngaphakathi spite of ukutshalwa kwezimali ezinkulu kakhulu ekuthuthukeni imoto kanye nokukhangisa umkhankaso walo. Inani ukulahlekelwa ngokwezimali ngaleso "Ford" kwaba $ 250 million (njengoba 50 th), okuyinto ngezindinganiso namuhla bangaba yizigidi eziyizinkulungwane ezimbili.