Retargeting e "Yandex": ukuthi ungasetha kanjani nokuthi usebenza kanjani?

Retargeting e "Yandex": ukuthi kuyini, futhi kanjani ukusebenza naye? Lemibuto isithakazelo nezifundiswa abasha kanye osomabhizinisi. Noma yimuphi umnikazi esitolo inthanethi ufuna izivakashi baba yokuthengisa ngaphezulu anda ukuguqulwa ezikhulayo. Kungenxa ngenhloso okunjalo futhi retargeting wadala.

Umqondo "retargeting" Yisho amazwi alula

Ithuluzi ethandwa for ekugqugquzeleni website yenkampani - kungcono ukukhangisa kwemgomo. Abasebenzisi ubona umlayezo elincane elivelayo, ngesisekelo izithakazelo kanye semibuzo yakho yosesho. Cishe iklayenti unobtrusively uthola ulwazi mayelana inkampani, umkhiqizo noma umkhiqizo.

Ukulandela isixhumanisi kusuka okuqukethwe, umsebenzisi uyiswe kusayithi okokuqala futhi simazi kangcono elikuqukethe. Buka izithombe, funda umbhalo, ngifuna ulwazi ilungelo lokwenza isinqumo. Kahle kahle, iklayenti kwenza isinqumo esihle, kodwa ezimweni eziningi kokushiya isayithi.

Mission yenkampani - ukubuyela umsebenzisi isinqumo. Kuleli qophelo, umsebenzi likhona retargeting "Yandex". Lokhu ubuchwepheshe kwenza kube nokwenzeka ukuba ubuyisele labo abangase babe abathengi emuva isayithi. Okwamanje ke ngokuthi "izimo Ukukhetha izilaleli."

Retargeting ikhuthaza imikhiqizo, izinsizakalo, noma izixhumanisi labasebenzisi ngaphambilini wavakashela isayithi futhi ngacula khona noma yisiphi isenzo:

• uhlale ekhasini isikhathi eside kunaleso 1 iminithi;

• Ukwengeza izinto ziyothenga inqola, kodwa akazange oda;

• Sasibuka, kodwa awuzange uthenge;

• nokunye.

Umsebenzi main - ukuze aphumelele yokukhangisa. Nge efanele ukusetha ukuguqulwa lande laba ngu-35% kusukela msebenzisi ngokuvakashela indawo izikhathi yesibili nezinye.

Bhekana nezimiso retargeting kuyadingeka njalo ukuqonda ukuthi yini sisebenzelana, futhi indlela engcono nekuwusebentisa. Ngokumiswa amathuluzi asetshenzisiwe igcwaliseke ke imiphumela kuyoba.

Retargeting e "Yandex": izibonelo

Buyela iklayenti ezingaba emuva isayithi efanele nzima. I-inthanethi igcwele ema-efana nomunye imithombo, futhi ukwenza sipho esiyingqayizivele nzima.

Retargeting ukhumbuza abasebenzisi ukuba khona indawo Yandex Ukukhangisa Network (Yan). Uhlelo Yan kuhlanganisiwe amashumi ezinkulungwane amasayithi kumawebhusayithi, i-TV izinhlelo zokusebenza zeselula Smart. Kuye izilungiselelo, ungathola izinkulungwane hits ngelanga nezithameli nge izindleko sakugcina.

Isikimu ka retargeting unezigaba ezintathu eziyinhloko:

1. Isivakashi iza kusayithi lakho bese wenza isenzo namaqabunga athile.

2. Wayevame ubona kwezikhangiso sokuhlanganyela emisebenzini ehlobene Yan-kuleyo ndawo.

3. Kuziwa emuva esayithini okhethayo.

Hlola uhlelo practice kulula:

• Thola "Yandex" I-Internet-shop amashidi.

• Khetha isisetshenziswa okungukuthi ukukhangisa kwemgomo.

• Dlulisa amehlo imikhiqizo eminingi, engeza eyodwa yalezi eqomeni ukushiya indawo.

Ngemva kwesikhathi esithile, lo mkhiqizo ngeke kube khona izikhangiso imidlalo mobile nezinye izinsiza eziningi, ama-social network. Uma lokhu kwenzeka, khona-ke emihle babukele retargeting "Yandex", ukuphumelela okuyinto esobala.

Lokhu ubuchwepheshe ikuvumela ukuba "jaha" engase ibe ikhasimende zesimo ukukhangisa aze evakashela kwamanye amasayithi noma isebenzisa izinjini.

Yiziphi izinhlobo retargeting, lapho

Zimbili izinhlobo retargeting isimiso umsebenzi:

• ukuziphatha;

• yokusesha.

retargeting kokuziphatha

Ngokocwaningo olwenziwa imisebenzi umsebenzisi kusayithi. Isivakashi ihlola izimpahla noma amasevisi, Izincwajana phequlula, umshini noma yiziphi izizathu, abute imibuto ukusekela. On yezinto aphambukele isikhathi eside kunaleso kwesinye, noma ngeza ke enqoleni yakho. Nokho, ukuthenga, yena engenzi ishiye esitolo online.

kungaba zaziningi izizathu zalokho: umuntu ophazamisekile, walahlekelwa Inthanethi, kudingeka iseluleko lomunye umuntu, kodwa umphumela owodwa - oda hhayi ikhishwe.

retargeting yokuziphatha e "Yandex", ukulungiselelwa zazo senziwa ngesisekelo salokho izenzo ezenziwa umsebenzisi, iyaqala wafana khona indawo ngaso sonke amasayithi Yan.

Kukhona kwezikhangiso ayebheka ngayo umkhiqizo noma nontanga ngentengo ephansi. Amaphromoshini ezihlinzekwa lo mkhiqizo noma amasevisi khulula ngokuthenga.

Umgomo oyinhloko retargeting kokuziphatha - ukubuyela umsebenzisi isayithi futhi ukhuthaze ukuthengwa.

usesho retargeting

isenzo sayo ucabangela izicelo akhawunti yomsebenzisi ezinjinini. Ngokusekelwe yokuthi umuntu ufuna, izikhangiso ezikhethiwe. Lezi ziphakamiso avele Amakhasi enjini, kanye kwamanye amasayithi nakuzingxenyekazi.

Sibheka ukucinga retargeting ku "Yandex". Kuyini ungabheka ngokuthayipha search izikhathi 1-2, "utshani". Ngemva kokubukeza sites eziningana, isikhathi esithile uzovela kuyo yonke indawo lezi zikhangiso:

• ukuthenga amashidi satin nge 25% isaphulelo;

• Amashidi (Ivanovo) ngenani lentengo elikahle;

• nokunye.

Inhloso lapha ukuheha abasebenzisi kusayithi futhi kwandisa ukuxhumana brand. Lokhu kwandisa nokuqaphela esitolo kanye Cishe ikhasimende ukwethembeka.

Izinzuzo retargeting

Inzuzo enkulu retargeting wukuthi onguchwepheshe umisa ukukhangiswa ngesisekelo izenzo ezenziwa ngumsebenzisi. Kokubhekana nalesi daba kangcono nge izibonelo eziqondile.

1. Isilinganiso ukuvakashela isayithi (1-2 isivakashi wavula ikhasi, futhi okwangaleso sikhathi asesikhundleni). Kulesi samuntu, kufanele ucabange mayelana retargeting e "Yandex": indlela alimise ukuze amakhasimende ukubuyela futhi ufunde kabanzi mayelana esitolo okunikezwayo? Zonke ukunakwa kunikezwa indawo umsebenzisi ukuvula ikhasi eliyinhloko noma lwemibhalo

2. Dlulisa amehlo izigaba kanye izimpahla noma amasevisi athile. Le ndoda wafunda umkhiqizo, kodwa akazange oda sahamba. Ngokuvamile, lokhu kwenzeka ezimweni lapho amakhasimende basafunda izipesheli ezitolo ezahlukene. Kulokhu, retargeting kuzosiza zidonse ukunaka kwanoma abathengi umkhiqizo oyifunayo esebenzisa ukwabelana, izaphulelo, izipho noma amabhonasi.

3. Umkhiqizo ukungezwa ku kwesitsha, kodwa akukho oda. Inselele obhekene nayo iwukuba kubuyisela isivakashi ekhasini lokuthenga. Ukukholisa oda ukusiza sipho ehlukile kunzima ukwenqaba.

4. Ethengwayo noma isevisi ngaphambilini. Kulesi sigaba, umsebenzi onjalo ithuluzi njengoba retargeting ukuba "Yandex" - indlela wamisa ekhombisa ukugcina ikhasimende ukwethembeka? Nge ukukhangisa kwemgomo kungase ukukhunjuzwa njalo esitolo sakho, tshela mayelana yokuthengisa futhi wenze evamile umthengi njalo.

Retargeting kusiza ukugqugquzela izivakashi kanye namakhasimende engaba kuzo zonke izigaba, ukufuna izimpahla ngaphambi ukuthenga.

Amasethingi afanele:

• ukuheha nabo abasha;

• ukuqaphela komkhiqizo;

• uguqule "abandayo" amakhasimende "efudumele";

• ukwandisa ukuguqulwa;

• ukuqinisekisa ukwethembeka leso sizinda.

Retargeting e "Yandex": izinhlobo kanye namathiphu Tuning

Kuye kwaba kakade izinhlobo ezimbili retargeting yachazwa: zokuziphatha yokusesha. Futhi ukuhlukanisa yizilaleli:

• Target.

• Ingxenye.

Umehluko itholakala lokuthi ngubani uzobe izikhangiso kuboniswe. Ngamunye wabo sidzinga ukucushwa kuyiphi umphumela incike. Kodwa esigabeni wokulungiselela, ezimweni zombili ngokufanayo, asikwazi ukwenziwa ngaphandle nezinye izenzo.

Lungiselela ukumisa

Umsebenzi iqala ukubhaliswa kwe-akhawunti ku "Yandex". Uma ibhokisi leposi izovela, kanye nazo zonke ezinye izinsizakalo ezizoba khona ngokuzenzekelayo.

1. Bhalisela i-"Yandex.Mail".

2. Dala counter "Yandeks.Metrika".

3. Lungisa counter "Amamethrikhi".

4. Yibeke kuwebhusayithi ngaphambi kokuvala

5. Hamba kokumisa retargeting.

Dala umkhankaso "Yandeks.Direkte" kungaba ngokushesha noma ngemuva ukubeka ilitshe noma izingxenye.

Retargeting target - ukuzibekela imigomo

Thembela retargeting "Yandex", ogama kulungiselelwa kusekelwe ukukhetha bamatshe.

Umgomo isenzo somsebenzisi ku umthombo, okuholela elamukelekile. "Yandeks.Metrika" ikuvumela ukuba ichaze 4 izinhlobo Izinjongo:

1. Ukubukwa.

2. Ukuvakashela ikhasi.

3. javascript-mcimbi.

4. Indima esasizibekele yona oluyinhlanganisela.

Kubalulekile kakhulu ukuchaza imigomo okuzokwenziwa "kushushiswe" izivakashi. nemingcele ezahlukene lesibekiwe uhlobo isisetshenziswa ngamunye.

!!! Council. Ukuze esitolo inthanethi Kunconywa ukuba asebenzise okungenani izinjongo ezintathu:

• into ingezwe ku inqola, oda hhayi esikhishwe, kwesokunxele;

• ikhasimende evakashela kwesitsha, kodwa oda akwenziwa;

• waqala inqubo checkout, kodwa ihlulekile ephelele, ngishiye isayithi.

Ngokwesibonelo, funda indlela wamisa umgomo 'ukubukwa ":

1. Iya "Yandeks.Metriku";

2. Chofoza "Izilungiselelo" ku imenyu mpo ngakwesokunxele;

3. Ngo bar imenyu ngakwesokudla, ukhethe "Izinhloso";

4. Nikeza igama lobungane (ukuvakashelwa Amakhasi);

5. Setha "Buka" (3 - lokhu kusho ukuthi izikhangiso retargeting uyoboniswa kubo bonke abavakashi ababuke ubuncane 3 emakhasini isayithi);

6. Tshwaya "Retargeting."

Ngokufanayo, ungakwazi akha phi sizibeka ezihlukahlukene izimo.

Ingxenye retargeting - ukudalwa izingxenye

Ukuze ukubonisa izikhangiso ingxenye ethile izilaleli iyaphendula retargeting ku "Yandex". Kanjani ukulungisa ingxenye - kuzosenza umhlahlandlela encane:

1. Ngo Yandeks.Metrike ningene imibiko.

2. Khetha "Imibiko Yami".

3. Chofoza "kubika i-New".

4. On phezulu kwephaneli, icacise isikhathi umbiko (ngokwakhona enyangeni edlule).

5. Ubeka isimo "okuya ...." +

6. Khetha isimo "ukuziphatha".

7. Setha isigaba "isikhathi esizeni".

8. Cacisa "Ukuze imizuzwana 45."

9. Londoloza umbiko.

amisiwe Ngakho ingxenye izivakashi ababengaphesheya indawo isikhathi eside kunaleso imizuzwana 45. Zizoba ukubonisa izikhangiso zidalwe salokhu izilaleli.

Ingxenye izivakashi kungaba izici ezihlukahlukene, njenge:

• mbuzeni

• phansi;

• indawo;

• nesikhathi wachitha kusayithi, nokunye. d.

Zingaba uwedwa noma usebenzise ongakhetha ngomumo eyenziwe ahlinzekwa "Yandeks.Metrikoy".

• New izivakashi.

• Ukubuyela Izivakashi.

• Ukucinga traffic nokunye. N.

Ukuba khona kumasegmenti ku "Amamethrikhi" - ke kungokudingekayo. Lo mkhankaso ukukhangisa, gxila imiphumela, kufanele siphathe eziqondiwe ingxenye, ngokuhlanganisa ezimeni eziningana.

Ukukhangisa umkhankaso futhi isikhangiso retargeting

Manje ukuthi imigomo kanye kumasegmenti akhiwa, kubalulekile ukudala umkhankaso yokukhangisa. Ukuze wenze lokhu, hamba uye 'Yandex "sigaba.

Lapha, umsebenzi aqhubeke usuvele udale umkhankaso, noma entsha ubukele. Ukudala ukumisa ukukhangisa umkhankaso wokuqala - kungenye indaba. Hlola lolu daba ngokuzimela, ngoba lesi sihloko sikhuluma ezifana ithuluzi njengoba retargeting ku "Yandex".

Indlela usethe izikhangiso kusengaphambili? Lokhu ubuchwepheshe usebenza kuphela Yan, ngakho umkhankaso Kumele ukhethe isu hits "ukulawula Independent yezinhlobo ezahlukene amasayithi," futhi ukuvimbela isibonisi kusesho amasayithi.

Ngaphezu kwalokho wadala sikhangiso. Azikho imithetho eqinile, isebenzisa umbhalo, izixhumanisi nezithombe. Khetha isihloko ezokwenza amehlo yesivakashi, bhala izikhangiso bese wengeza isithombe ezithakazelisayo.

Ukungeza izimo retargeting

Lokhu punkt- isinyathelo esibalulekile endleleni eya empumelelweni. kulungiselelwa yaso esigabeni esifanayo ngezansi. Ngokuzenzakalelayo akusethwanga, kubalulekile ukuba ucindezele inkinobho ethi "Engeza".

Okokuqala, uphendula lo mbuzo: izimo leqembu (e retargeting "Yandex") - lokho nokuthi ukukhetha kuzo?

Amaqembu ukuhlanganisa imingcele eziningana futhi imigomo izingxenye kwelinye izimo kusengaphambili. Basuke zihlukaniswe amaqembu amathathu ngokuba ukuqaliswa iqembu lomsebenzisi imvelo esidakayo zilandelana ukuvakashela isayithi:

1. Lokho okungenani eyodwa - ke kusho ukuthi umsebenzisi hit ingxenye, noma ukufinyelela umgomo esidakayo zilandelana.

2. Made zonke - isivakashi ngowomnikazi ingxenye enikeziwe ngaleyo ndlela ifinyelele injongo ethile (isibonelo, umuntu eminyakeni 35-40 wenza oda).

3. Hhayi wagcwalisa olulodwa - amaklayenti akazange angene ingxenye futhi akazange sifeze noma iyiphi injongo.

Ukukhetha niphakathi kwabanye, bese wengeza ilitshe izingxenye.

Isinyathelo esilandelayo ukusetha isikhathi zokufinyelela lowo mgomo. Inketho engcono ubhekwa esiyizinsuku 10 kuya ku-20. It kuvela ukuthi izikhangiso uyoboniswa kuphela iimvakatjhi befinyelela umgomo izinsuku 10-20, imiphumela yakamuva (inyanga, ezimbili, eminyakeni emithathu edlule) ngeke ibalwe.

Yokugcina isinyathelo - Izinga

Amakhasimende ufike retargeting izikhangiso kakade "efudumele", ngakho ungahlela amabhidi ephakeme, kodwa hhayi ngaphansi Yan. Inani kuncike ibhajethi, imisebenzi, izilaleli Ukusabalala nokunye. Nikeza izeluleko ezithile njengoba ukusetha per-click, awukwazi.

Setha ibhidi yakho bese ugcine amasethingi. Manje ungakwazi ukusho ngesibindi ukuthi retargeting ikhiqizwa "Yandex". Ilungiselelo usuphothuliwe.

yi

Retargeting e "Yandex" - ubuchwepheshe evumela ukuthi wena "uhambisane" ukukala, kubasita ukwenza isenzo. Ukuze ezitolo inthanethi kubalulekile ukuthi iklayenti ikhiphe umyalelo wakhe wakhokha i-Landing kuyadingeka ukudala isicelo kanye nokunye okufana nalokho.

Okuqondiwe kahle amisiwe futhi izingxenye "Yandeks.Metrike" ukusiza inkulumo esekelwe esifaneleka kunazo zonke, ukonga imali kwi imibukiso "abandayo" amakhasimende.

Ikakhulukazi Kunconywa kulabo nakanjani ukulwela yokuthengisa isicelo. Kahle izimo retargeting ungenisa ukwandisa ukuguqulwa isayithi kuya ku-30%, kanye privlekaeyut amakhasimende amasha, wenze sha liyabonakala ngaphezulu. Umuntu angeke alithole kodwa uyavuma ukuthi isikhangiso njalo abasafufusa ngeke ukhohlwe ngathi.