Marketing Plan of Amway

amafemu amaningi owazazi ezifana Oriflame, Amway, Avon, njll Izingelosi zihlelwe ngendlela isimiso inethiwekhi marketing, noma ngenye indlela, mbhoshongo zezimali. Ukuhlolisisa ukuthuthukiswa "ibhizinisi siqu" isibonelo inkampani Amway. I yagxila nhlangano ukuheha abasabalalisi entsha, futhi ngenxa yalokho ukutshalwa entsha, njengoba engena freehold "ibhizinisi siqu" kufanele kube lucky ukuthenga imikhiqizo ukunikeza ukuhweba. Amway Icebo lokumaketha ilula ngokwanele: PPA (usomabhizinisi Independent Amway) ukuthenga i-starter pack, equkethe amaphepha amaningana (izivumelwano, izinhlu, njll), kahle "kusetshenzwe" ngumuntu PPA ephakeme (edume ukubizwa ngokuthi yomnikeli). Lona abaxhasi umuntu ozoyisiza ingxenye siqu "motivators". Kuyoba bangaphezi Uphiko lakwa futhi ecela ukuthi izinto zihamba kanjani nokuthi ingabe usizo kuyadingeka, njll Phela, wayehawukela unesithakazelo iwukuba ukuxhumanisa mbhoshongo yakhe waholelwa ke amayunithi emisha eminingi ngangokunokwenzeka. Lokhu, empeleni, kuyinto wasenganekwaneni Amway Icebo lokumaketha. Bringest abantu okwengeziwe, amabhonasi ngaphezulu uthola kusukela uhlelo omkhulu eyaziwa ngokuthi kumasikhuphulane. Kodwa imali abayiholayo bayifaka, lena mbhoshongo, iya phezulu aso "obaba wokusungula".

Okusanda kwakukhona amathemba e-commerce, okungukuthi kungenzeka ukuze uthumele uhlelo lokumaketha Amway ku expanses ebanzi umthombo Inthanethi. Lo mbono omusha ubonakele ngokuqondene yokuthi eminyakeni yamuva ibhizinisi likwazi ukuba kugeleze kahle ohlelweni inthanethi, kufanele wathi, ngcono ukuxhumana namakhasimende engaba kuphela. Ngaphandle ukukhangisa kulesi sigaba futhi esebenza kahle kakhulu kangakanani umsebenzi, ngoba izigidigidi abasebenzisi Internet bhalisiwe kuze kube manje emhlabeni wonke, futhi akudingeki ukuba uhambe, shayela, flying, njll, bonke kungacinywa ngenkathi ehlezi esihlalweni computer yakhe. Kuze kube manje, kukhona izinhlobo ezahlukene e-commerce. Sekuyisikhathi eside Izinkampani eziningi ezinkulu athuthukile izitolo electronic kanye evamile.

Lokho abameleli inethiwekhi marketing unqume ukuhambisana intuthuko futhi uqale kabusha Icebo lokumaketha yayo ngoba Amway ukusetshenziswa ku-intanethi.

Cabanga nje ukuthi bangaki abasabalalisi ezingaba bebona kuyi-Internet, lapho ungakwazi ukuthola kanye ukuqeqesha cishe. Ngaphezu kwalokho, ukuthengiswa kwezimpahla kanye izinto "ukuziqeqesha" (izincwadi, isiqophi nangezinto eziqoshiwe, amathikithi seminar amamitha, njll) Ungase futhi adayise inthanethi.

Okuwukuphela kwento udida abaholi inethiwekhi marketing ke, ukuthi ne ukuthuthukiswa ezifana imishini yezobuchwepheshe uya buthaka ubuhlobo ngokwengqondo ukuthi ukusungula mathupha. Lokhu kusho ukuthi lokuphuma phambili okumisiwe umthelela wabo enganakile womuntu uzokwehla, kuze kube isikhathi lapho abakwazi ukulawula izenzo abangaphansi. Ngakho-ke kufanele uye expanses abamele Inthanethi "mbhoshongo izinhlelo" Ngeke ukwazi okwamanje, ukubonga uNkulunkulu. Ngizizwa njengoHezekiya ethi: "Qaphela imikhonyovu".

Smart, abantu abafundile abe imali ezinzile, ngemva kokulalela ukumaketha Amway uhlelo, ngeke ngokushesha bayaqaphela ukuthi bona zikhiqizelwa, futhi akasoze bevuma ukuthi umnyombo iphiramidi zezimali, ngoba ngesinye isikhathi (ngokuvamile kuthatha iminyaka yokuqala emithathu kuya kweyisihlanu ukuphila!) Ithemba " ikusasa eliqhakazile "luphela, futhi isithembiso zezimali inhlalakahle kanye umuntu hhayi ngokuthola. Ngaleso sikhathi, "lo somabhizinisi-isiphukuphuku" uchitha isamba esikhulu semali (ukunika inkampani yabo!), Ngokuvamile ebhidlikayo kwemindeni, abazali beshiya izingane zabo, futhi abangane bayayeka ukukhulumisana. Futhi ngenxa yalokho, umuntu oyedwa uhlala Ngenxa yokuphelelwa umsebenzi, umndeni nabangane.

Yiqiniso, akubona bonke ukuthi silahle ithemba, ngezinye izikhathi ngezindlela ezahlukene, ngezinye izikhathi abantu vele ubuyele endaweni yawo yangaphambili umsebenzi, futhi ekugcineni nje ukuhleka ngalesi Iqiniso yomlando wakhe.