Izitolo "Ubhontshisi": amakheli, ukubuyekezwa. Chain of zokudla esitolo

Moscow idume inombolo yayo enkulu ngamaketanga okudayisa, ezitolo ezinkulu kanye nezimakethe lapho umthengi ngamunye Ungathenga noma yini ayeyidinga. Namuhla, sinesithakazelo ekutheni "Bean" izitolo, okwaqala ngokushesha ukuvula kulo lonke idolobha. Umsunguli waba inkampani enkulu "Metro", okuyinto ngesikhathi esifanayo eba okufanayo igama lenethiwekhi yohwebo izikhungo wholesale, kanye umkhankaso iphrojekthi edayisa. Futhi ngaba umpetha futhi namuhla kahle eyaziwa kahle phakathi abathengi kanye namabhizinisi. Izitolo "Ubhontshisi" lokuqala avuleka 2012, futhi namuhla kukhona kuzo zonke egcekeni, ekubeni Izitolo ukhululekile ngaphakathi ukuhamba ibanga.

franchise inzuzo

Izitolo imikhiqizo - kuba inzuzo futhi cishe win-win, nakuba eminyakeni yamuva futhi kube crisis kubonakala. Abantu sebeqala ukhawule ukuvakashela Hypermarkets esikhulu, ngoba kukhona kunzima ukulawula indlela osebenzisa ngayo imali. Kunalokho, bakhetha ukuthenga ezitolo ezincane format "ekhaya". Kulula ukusabalalisa imali ukuze kwakwanele ukuba konke okudingayo kuze kube sekupheleni kwenyanga.

Izitolo "Bean" - isixazululo esingcono salokhu mkhuba emakethe, ngakho-ke lokhu akuyona ikhadi trump ayikwazanga ukusizakala giant ezifana "Metro". Ngaphezu kwalokho, wona kanye umqondo wokuthandana ukusabalala Izitolo wawuklanyelwe nokuba trifles. Le nkampani utshala izimali hhayi kuphela imali, kodwa, ngokuphambene nalokho, yenza inzuzo, ukunika amandla abanye ukuvula izitolo (noma ukuguqula akhona) ngaphansi esezingeni inethiwekhi.

yentuthuko yomklamo

Kwakuthinta ihlolwe 2012 lapho wavula esitolo walo wokuqala "Bean". Kwakumelwe amaphuzu nokudayisa inkampani "Metro", ihlelwe bebodwa. Lawa kwakungamadodana ezitolo umshayeli, ukuthuthukiswa eye yasiza ukuba sihlaziye yephrojekthi ukufika khona esiphelweni mayelana impumelelo yakhe. Uma lokhu isivele umkhankaso project of Franchise kanye chain izitolo zokuthenga ukudla beqala ukwanda usuku nosuku. Ngo-2012 eMoscow endaweni eMoscow wadala ezitolo ayisishiyagalombili ngaphansi amagama brand ocashunwe. Namanje eziningi izipesheli emizini angomakhelwane. imikhakha Priority ngoba Ukusabalala lesifunda. Idolobha futhi licwile kakhulu Hypermarkets ezinkulu. Kodwa inethiwekhi izitolo zokuthenga ukudla azungeze - ithuba ukuthuthukisa ibhizinisi obuqinile utshalomali esincane.

Amathuba ibhizinisi

Ngakho, inethiwekhi ye ezitolo "Ubhontshisi" njalo olusha kanye Izitolo entsha. Ukuvula isitolo yalesi brand, kumelwe ziye ephethwe noma yaqashiswa izakhiwo bezentengiselwano ngobukhulu kusukela 50 ^m2 150 ^m2. Kubalulekile yiguqulele ngokuhambisana nezidingo eziqinile izindinganiso inethiwekhi. Kuthatha ruble ecishe ibe yizinkulungwane 750. Ukuze uvule isitolo kusuka ekuqaleni, kufanele bazinike ruble abangaba yizigidi ezingu-1.75. Futhi lokhu ngaphandle izindleko izimpahla ekuqaleni uthenge.

Inani ubuncane ukuthengwa kwezimpahla okwesikhathi Franchise kuyinto ruble ecishe ibe yizinkulungwane 300 ngenyanga. Nokho, le nkampani "Metro" ihlinzeka eziyisisekelo okunezinhlobonhlobo uhlu, okuyinto brand mayelana 600 ethandwa, bephethe isaphulelo ekhethekile, ngentengo fixed. Franchise umthengi uthola ilungelo elingenakulinganiswa oluphethe igama brand "Ubhontshisi." Kulokhu, ithimba ochwepheshe "Metro" isekela wena zonke izigaba ibhizinisi ukwakhiwa, kuyasiza nokwandisa isikhala ukuhweba futhi ukwandisa ibhizinisi inzuzo. Izimo ekhangayo, futhi imiphumela singakwazi ahlole ngokusekelwe yokuthi ngo-2016 izinhlelo ukuvula izitolo ezintsha ezingaphezu kuka-400 ngaphansi kwale brand.

isici esiphawuleka

"Ubhontshisi" (eMoscow) - kuyinto inethiwekhi kuthandwa, okuyinto vele ine amakhasimende yalo evamile. Lezi izitolo ezidayisa izimpahla lingezelelwe. Umthetho wokuqala kakhulu, okuyinto itholakala ku esivumelwaneni se-franchise - esiphezulu ukulawula izinga. Ngakho-ke, abathengi angaba ngayo nokuthula kwengqondo otovarivayas lapha usuku nosuku.

Isici esiphawulekayo kule nethiwekhi inqwaba imikhiqizo ethengiwe. Lokhu anhlobonhlobo ukukhiqizwa siqu, okuyinto angakwazi ukwanelisa Ukuthanda izinto zika ikhasimende olindele kunazo. izinja okushisayo sandwich, Ungadla futhi ukulungele-to-udle izithelo e iphakethe ngabanye - ukuthi ungenza snacking yakho kulula! Futhi uma ufuna ukudla uyophumula, ezonini self-service esingazilungisa ijusi fresh upheke ikhofi.

esitolo Locator

Kuze kube manje, umuzi wabo kakade kakhulu, ngakho ukunitshela yonke ngeke zisebenze. Vele muva savula amaphuzu amabili amasha. Omunye wabo itholakala Beskudnikovsky Boulevard, 17 kuya ku-1, owesibili - .. Rogachev kwindlela, 4. Abathengi uqaphele ukuthi hamba kahle kakhulu ku-phi of them .. ihlangabezana Njalo abasebenzi nomusa futhi onolwazi ukuthi ziqeqeshwe ngezinhlelo ezikhethekile, phansi ukuhweba njalo okunezinhlobonhlobo ocebile, imikhiqizo eyikhwalithi kanye ukubonisa elula kwezimpahla elenza yezitolo ephelele lula futhi kuwusizo kakhudlwana. Iphuzu lesibili okuyiwona abathengi ukuza lapha - kungcono amanani ezifanele kanye amanani njalo, kanye amasheya ezithakazelisayo.

Ukuthengisa amaphuzu kule nethiwekhi, ungavakashela lezi zindawo ezilandelayo:

• Angarskaya, 51 ,. 2.
• Sovkhoznaya 20.
• Pleshcheeva 20b.
• Rublevskoe, 107 kanye nabanye abaningi.

Ukubuyekezwa "Ubhontshisi" ezitolo

Naphezu kweqiniso lokuthi umthengi ufuna kwasekuqaleni izimpahla eshibhile, akusona kancane ukubaluleka induduzo. Yingakho esikhanyayo, Airy ezitolo ezinikeza anhlobonhlobo imikhiqizo zikhanga kangaka kumsebenzisi wokugcina. Ngokusho iningi abashisekeli, inethiwekhi ehlanganisa amanani okuthakazelisayo wokuncintisana, kanye induduzo esivela Hypermarkets ezinkulu. Ngiyavuma, ngezinye izikhathi awunaso isikhathi ukuya maphakathi ngokuthenga encane, futhi kukhona ithuba lokwenza ke endlini, ngesikhathi ibhekene ubumnandi. Kubalulekile futhi izivakashi njalo nokuthi kukhona njalo esandleni nhlobo ukuthi kungase kudingeke. Ingabe akasadingi emva uhlelo umsebenzi ngendlela ethathelayo ngokusebenzisa Izitolo, vele uye kwenye, uthenge konke okudingayo.