Izimpawu ezidumile - ukuthi konke kwaqala kanjani

Nsuku zonke izinkampani eziyizinkulungwane zibhaliswe emhlabeni, kodwa ezimbalwa zazo zizowela esigabeni 'semikhiqizo eyaziwayo'. Ngisho namabhizinisi ambalwa nemikhiqizo yabo bafinyelela ezingeni lapho amagama abo abe amagama omndeni. Okuthakazelisayo nakakhulu ukuthi imikhiqizo eyaziwa kahle yesikhathi sethu, njengombuso, yaqala ukunyathela kwabo emhlabeni wonke ngengozi.

Ngakho-ke, isibonelo, isiphuzo se-Coca-Cola esidumile emhlabeni wonke ekuqaleni (ngo-1886) umuthi. Kwakukhona amaqabunga e-coca nama-cola nuts (isitshalo se-Malvian). Babephathwa yizinkinga ze-nervous, futhi bathengiswa yiCoca-Cola, ngokulandelana, kuma-pharmacy. Ngaleso sikhathi, i-cocaine yayingavunyelwe, futhi akekho owaziyo ngomonakalo wayo empilweni. Isidakamizwa sasivame ukungezwa ezinhlobonhlobo zeziphuzo. Umphumela wokusetshenziswa kwawo wawuhambisana nesenzo se-cocktail ephansi-ukucindezeleka okukhululekile, okujabulisayo, okwenziwe kahle.

Lapho i-cocaine ibonakala njengento eyingozi, i-Coca-Cola isolwa ngokugqugquzela lesi sidakamizwa. Kodwa ekuthengiseni isiphuzo esihlambalazayo kwathinta indlela enhle kunazo zonke: nakuba i-cocaine evela ekubunjweni kweCoca-Cola isusiwe, ukuthandwa kwayo kuye kwanda ngokuphawulekayo ngezinye izikhathi. Kusukela ngaleso sikhathi, sekuphele iminyaka eminingi, futhi iKoca-Cola yanqoba umhlaba wonke ngaphandle kokudubula okulodwa.

Imikhiqizo edumile kunazo zonke yilawo amagama ezitolo eziye zaba amagama omndeni. Ngakho-ke, ukuze abafana abancane abomama emhlabeni wonke bambonge uVictor Mills - isazi se-Procter & Gamble. Lokhu yena, ukukhulisa abazukulu abancane, beza ne- diaper elahlayo, okwathi emva kokuhlola okude, inkampani ye-Procter & Gamble yaqala ukukhiqiza ngaphansi kwegama elithi Pampers.

I-Chupa-Chups yokuqala eyadalwa eSpain (1958) njenge-candy-candy engakaze ibe yinto enamathele, okwakungavumeli ukuphazamisa izandla zakho. Ngemuva kwalo, izitifiketi zafika ngamakhulu nezinkulungwane zama-candies ezintizeni, kodwa kuphela i-Chupa-Chups eya endaweni "yamagama adumile". Ngendlela, ukuklanywa kwe logo "ngokuzijwayeza" kwadonswa ngumnikazi wenkampani ngo-1969 nguSalvador Dali ngokwakhe. Imbali yakhe egwini lomkhiqizo, nakuba liguquliwe kancane, kodwa lisinda kuze kube namuhla.

UDaniel Swarovski, ekhiqiza umshini wokugaya ugesi wokuqala ngenhloso yokusika amatshe ayigugu kanye nekriststal, akuzange neze ahlele ukukhiqiza izinsimbi zomzimba. Lo mbono weza kule nqubo. Futhi kwaphumelela kangangokuthi amabhizinisi aziwayo agcwaliswa negama elilodwa elivamile. Imikhiqizo yakhe entsha Swarovski egama ngokuhlonishwa Strass odumile, owanika crystal izingcezu for diamonds.

I-Adidas ne-Puma akuzona izingubo zemikhiqizo edumile kuphela. Lawa ngamagama ezinkampanini umlando wabo wokuthuthukiswa ufanelwe uhlangothi olugcwele lwefilimu. Abafowethu ababili, u-Adolf noRudolph, sebevule i-workshop encane yokwenza izicathulo zezemidlalo, bazenzele isibongo egameni lebhizinisi labo - iDasler. Ngemva kokufa kukayise, abazalwane baxabana kakhulu kangangokuthi abahlukanisi nje inkampani ngesigamu, kodwa baze bayeka ukukhuluma. Ngakho-ke, cishe ngesikhathi esisodwa imikhiqizo edume emhlabeni i-Adidas noPuma bazalwa, okwamanje kunomncintiswano onamandla. Ngicabanga ukuthi abazalwane bangaqashelwa yini emhlabeni wonke uma beqhubeka besebenza ndawonye ku-Dasler?