Isithuthuthu Legendary "Harley-Davidson" nomlando wayo

Umlando we brand "Harley-Davidson" - umlando efaneleyo, umsebenzi onzima, self-inkolelo. Yilo leli iphupho indaba lifezekile ... Yaqala ekuqa- emakhulwini amabili eminyaka adlule, kanye iqala lenqwaba nezinye izindaba Nokho, njengezinga ukuqhubeka elinqobile.

Namuhla, isithuthuthu "Harley-Davidson" phupho ezigidi. Igama HD lenza inhliziyo beat ngokushesha yilowo nalowo has lutho oluphathelene isiko ibhayisikili.

Mayelana igalaji sokhuni, nabakhileyo kulo nangokumelene nenzalo yabo

Uma abangane ababili, u-Arthur noWilliam, wanquma babiza ibhayisikili injini uqobo ababebuthene. Ngenxa yale njongo, igalaji nondescript e Milwaukee wakhethwa. Ngokushesha, iyunithi entsha uye phansi uvivinyo bayidlulisele ngempumelelo. kwaqalisa isikhathi sha edume kunazo Ngakho emhlabeni, ikhiqiza izithuthuthu.

Ngaphandle kokuchitha isikhathi, abadali nje wabhala amagama abo nge ikhonco emnyango sokhuni egalaji futhi waqala ukusebenza. Kwaphela isikhathi eside kakade, lapho inkazimulo "Harley-Davidson" laduma emhlabeni wonke, egalaji efanayo wayesekhona impahla abanikazi abafanele. Ngaphezu kwalokho, inhlangano ihholo lokuqala, bese wonke isitshalo lwakhiwe emhlabeni isakhiwo ipulangwe nondescript. Ngeshwa, kuze kube manje akaze wahlala - ngephutha wabhubhisa zokuhlanza esiqashiwe, ukuthatha izinto ezindala.

Sikhambisana intuthuko

Inkampani uye wafuna njalo ukunqoba amakhasimende hhayi ukukhangisa aluhlaza, izenzo engabazekayo hhayi PR ezishibhile. chip kwalo bekulokhu izinga nesitayela eyingqayizivele. Ukuqala zenzeka ekhulwini lamashumi amabili kwaphawulwa eziningana ezintsha, okwakunginika imodeli inombolo HD onobuhle ezimbalwa eliyingqayizivele. isithuthuthu ngasinye esisha "Harley-Davidson" kwaba ifakwe ubuchwepheshe bamuva. Ubuchwepheshe Inkampani owethulwa emisha enjalo wokuqala emhlabeni, njengoba injini amanzi selehlile. Futhi sokuthuthukiswa onobuhle ezintsha wasebenzisa izinjini ezinamandla kakhulu ngalezo zinsuku, ibhande drive salandelwa chain, futhi ngo-1909 lamiswa bafakwa ukukhiqizwa edume injini V-abangamawele.

Enkonzweni njengezitha zezwe lokhokho

Uma Walter Davidson wathatha ingxenye emncintiswaneni abebehamba ngesithuthuthu ukukhiqizwa yayo siqu. Futhi yaphuma phambili. Khona-ke futhi usetha irekhodi emhlabeni ukuze umsebenzi uhambe kahle - uhambo amakhilomitha angaphezu kuka-300 ngesinye engamalitha uphethiloli. Neziphathimandla zedolobha Detroyta ngakho umxhwele lezi ngokunqoba brilliant, okuyinto manjalo ngagijimela ngaphambilini lonke eningi ngemoto efanayo. Kusukela ngaleso sikhathi, ngesithuthuthu "Harley-Davidson" abakhonza amaphoyisa.

Wawa Isiphelo sakhe futhi impi. Futhi ukuba eqondile, akusiyo ngisho eyodwa. Futhi kule wokuQala nowesiBili Umhlaba HD wengonyama isabelo ukukhiqizwa iya phambili. Ngaphezu kwalokho, iqiniso elingokomlando owaziwa: emva yokubuyiswa eJalimane, i-American kuqala ukuze bawele umngcele ke - ukhoporali Holtz - Angihlalanga lutho, futhi "Harley".

Usongo lokuhlasela

Hhayi buthaka nezinye impi - empini yase-izinhliziyo abalandeli. Futhi uma kuzo zonke ekhona iminyaka engu-20 ngaphambi kwe-US motoproizvoditeley 40s wahlala inkampani eyodwa, isitha kwakuyinto hhayi elele neze kwezilwandle. Phakathi abaphathi inkampani zake zaphila, igama elithi "ayehlasela Japanese", okusho Yebo, akulona usongo wezempi, futhi ekuthatheni emakethe US. Japanese emabhayisikili ekhiqizwa ngokuvamile ikopishwe HD isitayela, futhi zibiza kancane kakhulu kunalokho izithuthuthu Harley-Davidson. Lokhu kwentengo moya usebenzisa izindleko okudlekayo nezinto, okuyinto US neze motomonstr akuvulekile.

Inani yentuthuko ukumaketha unike inkampani ukuze ingaziki ngisho ukubeka imikhiqizo yabo emakethe yasekhaya of Japan.

Imodeli edume kunazo "Harley-Davidson" isithuthuthu

• Sportster (1957) - isithuthuthu onamandla nge injini 0.9-litre, engabizi, yayincane.
• Electra-Glide (1965) - ilungu edume lomndeni "Glide" nge ukuziqalela kagesi.
• Dyna - wonke umndeni izithuthuthu, onobuhle lapho azikwazi ngamaketanga nangezibopho amabhande ... futhi! Ngalesi sikhathi, Kevlar - okuthembekile, enamandla, zidinga yesondlo kuncane noma akukho nhlobo.
• V-Rod (2001) - kanye "Porsche" design, ahlome nobuchwepheshe bamuva.
• XR1200 (2008) - elalinikezelwe kweminyaka eyikhulu imodeli sandile emhlabeni jikelele.

Ekhulwini okusha - nombono omusha

I-Milwaukee nkampani yavula emnyuziyamu emnyango okuyinto wagibela lesikhumbuzo elikhulu - lama up isithuthuthu "Harley-Davidson", okuzoqondiswa yi Walter edume. Abangaphezu kwekhulu zeminyaka yomlando we nkampani nje kuphela esikhanya kakhulu. Ngemva ups, yebo, khona nazo falling. Namuhla, umkhiqizi, futhi ngasinda Yokuwohloka Okukhulu futhi ngezimpi eziningana, kanye nenhlekelele kanye phambili ekuncintisaneni okushubile, iyaqhubeka nomsebenzi wayo.