Indlela yokwenza imali kwi "Amazon": igxathu negxathu Umhlahlandlela

osomabhizinisi abaningi sifisa ukwenza ibhizinisi yokuthengisa inthanethi format usebenzisa isixhumanisi esibonakalayo ethandwa ezitolo inthanethi - ezifana, ikakhulukazi, "Amazon". Imaphi amathuba owenza lokhu abasebenzisi portal? Yini kungaba ngempumelelo yokuthengisa nesu "Amazon"?

ulwazi olujwayelekile mayelana "Amazon"

Amazon.com Iphrojekthi ingenye Retailers online kunayo yonke emhlabeni. It yasungulwa ngu osomabhizinisi American, kodwa manje umkhiqizo "Amazon" owaziwa emazweni amaningi emhlabeni wonke. Kungakanani uhola ku ukudayiswa kwezimpahla nokusetshenziswa isayithi - umbuzo okuyinto zikhuliswe osomabhizinisi abanolwazi futhi sifisa. Phendula kunzima ngokucacile, kodwa kubhekwa yesikhulumi has eziningi eziwusizo olungenza elichumayo.

Isici esiyinhloko esitolo inthanethi "Amazon" wukuthi imikhiqizo ukuthengisa kuwo kungaba ubani umuntu. I portal inthanethi ye-interface ezisetshenziswa njengeziwusizo:

- kungukukhonjiswa, ipulatifomu ukuthumela ulwazi mayelana nemikhiqizo, ngezigaba zabo ngezigaba ezahlukene;

- ukuxhumana ithuluzi phakathi abathengi kanye nabathengisi;

- ithuluzi ukwenza izinkokhelo.

Nge lesi sici, abasebenzisi i-Internet ingase baziphilise on enetheni. Abakwazi noma lithengise izimpahla, futhi usebenzise nalabo abazenzayo. Intengo Inqubomgomo umdayisi ku "Amazon" ubizwa nangokuthi kuchazwa bakhuluma bodwa bathi: ungakwazi "alahle 'noma, kunalokho, ukwandisa ezimweni ezithile, intengo lezimpahla.

Ngakho, ukuze uthole ku "Amazon" yokuthengisa ngangokunokwenzeka, kusetjenziswa imihlobohlobo isu. Ngakwelinye ihlangothi, isevisi uqobo uhola ikhomishini encane evela amadili phakathi nabathengisi futhi abathengi. Ngaphezu kwalokho, izimpahla eziningi zidayiswa ngokuqondile "Amazon" njengenhlangano ubudlelwane party ukuhweba ezizimele.

Ngokuvamile, abathengi kanye nabathengisi amazon.com ungangena ukuthengiselana kokuba kuzo zonke izifunda. Kodwa kwezinye izimo inkampani "Amazon" imithetho owethulwa imikhawulo nokusakazwa nezigaba ezithile izimpahla. Ngakho-ke, ezibuza ukuthi kungenzeka ukuba uthole ku "Amazon" (lobuya abasebenzisa ingosi, okwethulwa imithombo thematic, kungaba ukuqinisekisa lokhu), kubalulekile ukwazi kusengaphambili ukuthi imingcele enjalo kulawo izimpahla, okuyinto ukuba igcwaliseke ngokusebenzisa isayithi inthanethi kubhekwe.

Manje ukufunda indlela okungase ukusebenza esitolo inthanethi okukhulunywa ngakho, kumelwe bancenge ukuze wemali engenayo yokuthengisa.

Functional "Amazon": ukubhalisa

Into yokuqala umuntu uyacabanga ukuthi ukwenza imali ku "Amazon", kufanele ungene ku-portal. Ukuze wenze lokhu, iya ku-inthanethi esitolo iwebhusayithi, bese uyakhetha yakho kukho Umthengisi akhawunti (isimo ukuthi wasebenzisa English version yokuqala portal).

Isinyathelo esilandelayo - Cacisa idatha Umthengisi. Kufanele ukhethe Qala Okuthengisa ( "ukuqala ukudayisa"), emva - iphuzu Abadayisi ngamunye ( «umdayisi njengomuntu yangasese" - futhi siyavuma ukuthi inhlangano yokuthengisa ngumuntu oyedwa). Kungaphawulwa ukuthi omunye izinzuzo ukuhweba ngamunye "Amazon" ukungabi wemisebenzi eminingi ku ukuthengiselana, kuyilapho izinhlangano ezingokomthetho ezimweni eziningi ziyadingeka ukuze ukwazi ukumkhokhela izimali ezahlukene uhlelo. Ngakho-ke, ekucabangeleni isu sendlela ukwenza "Amazon" kusukela ekuqaleni, kuyasiza ukugxila ekusetshenzisweni esifanele platform ehilelekile embuzweni.

Uma umdayisi uzikhethile esifanele ngokwayo isimo umhlanganyeli of ubudlelwano ukuhweba, kubalulekile ukuba ufake ulwazi oluyisisekelo mayelana nawe, kanye ucacise idatha amathuluzi wokukhokha, okuyinto efuna ukuwasebenzisa (ikakhulukazi, ukuze ukubuyisa imali kumakhasimende amacala kuhlinzekelwe iziqondiso Inthanethi esitolo).

Ukuqedela yokubhalisa ye nomthengisi kumelwe uthathe ucingo ngokuzenzakalelayo efonini yakho: kufanele uthayiphe inombolo, ulinde ucingo ulalele ikhodi enamadijithi angu-4, okungase icaciswe okuhambisanayo indawo ifomu. Ngemva kokubhaliswa kuqedile, ungaqala abahola. "Amazon" inikeza le njongo a interface ngokwanele ukhululekile futhi zisebenza - cabanga izici ukusetshenziswa kwabo.

Functional "Amazon": ukuqala indlela ukuthengisa imikhiqizo?

Ukuze uqale ukuthengisa, udinga ukufaka kwi-akhawunti obhalisiwe inthanethi esitolo. Ngemva - khetha isigaba oluhambisana umkhiqizo okufanele ukuthengisa. Ngenxa yalezi zinjongo, ungasebenzisa search ukuthola izikhundla ezifanele usebenzisa amagama athile. Uma umuntu uyacabanga ukuthi ukwenza imali ngokuthengisa izincwadi, "Amazon", kunengqondo ukuthola umkhiqizo ku isigaba ethize ISBN, lapho, yebo, abantu abayi ukuthengisa amabhuku abo, okuyinto Yiqiniso, kungabuye kwenziwe usebenzisa esibonakalayo yokubika esitolo online.

Uma kunqunywa isihloko elilungile, chofoza inkinobho Thengisa eyakho lapha ( «Ukuthengisa umkhiqizo wakho siqu"). Khona-ke kudingeka ucacise izici eyinhloko umkhiqizo, chaza isimo yayo, ukubukeka. Kuyasiza kubonise ulwazi ukutholakala emabhokisini imiyalelo, kanye izesekeli ahlukahlukene obakhathalelayo. Khona-ke ungakwazi usethe intengo kwezimpahla. Wakhe, njengoba sibonile ngenhla, umuntu ichaza ngokwabo.

Kunengqondo, yebo, ukugxila amanani zezihloko efanayo. Kukhona amasu amaningi sendlela yokwenza imali ku "Amazon" ngokunciphisa inani nokudayisa izimpahla noma, kunalokho, kuyihaba yayo abanekhono. Kukhethwa umuntu indlela ethize kuxhomeke ezicini eziningi: isigaba umkhiqizo, yokuthengisa emakethe, ibanga phakathi nomthengisi kanye umthengi, umkhiqizo emisha, ukufunwa umkhiqizo emakethe othize. Uma umdayisi isinqume intengo elikhulu, kuzomele ucacise ifomu elifanele inani izimpahla ezazithengiswa.

Elinye iphuzu elibalulekile - kukhethwa indlela ukulethwa umkhiqizo ezindaweni ezithile. Uma kwenzeka uma umuntu iyaqala nje ibhizinisi, "Amazon" ke kunengqondo kukhawulwe Insimu isimo, kanye abaseduze naye futhi cishe usebenzise zokuthutha kanye Logistics ingqalasizinda ezifanayo. Ulwazi ukuthi lisebenze kanjani lezi noma nezinye iziteshi kwezidingo kwezimpahla, umdayisi uzokwazi, okokuqala kunakho konke, ukubala Dynamics yokuthengisa. Ukwazi kanjani masinyane ukuthi umkhiqizo izonikelwa umthengi, kungenzeka ukuhlela yokuthengisa ezengeziwe.

Isixazululo ngempumelelo inkinga "indlela yokwenza imali kwi" Amazon "ngaphandle nezinamathiselo luthela usomabhizinisi" kuxhomeke kakhulu nje efanayo ikhono layo ukuze uhlele yokuthengisa. Uma imigomo imakwe yohwebo zinqunywa umdayisi, kungenzeka ukuqinisekisa ukuqokwa izimpahla kwi Umbukiso ebonakalayo. Ngakusasa umsebenzi usomabhizinisi - ukuthatha oda ezivela kumakhasimende kanye imvume ukulethwa kwezimpahla. Cabanga indlela lokho zingaxazululwa.

Functional "Amazon": design umkhiqizo umdayisi

Ukuze uhlole ukuthi oda embukisweni kwezimpahla, umdayisi kufanele ungene ngemvume ku-akhawunti yakho, bese ukhetha i-Phatha oda lakho inketho ( "siqu Order Management"). Uma oda ayatholakala, kubalulekile ukuba ahlele iphasela. Ukuze wenze lokhu, kufanele ufake esizindeni Order Umniningwane ( «izingxenye oda"), okhombisa indlela ukuthumela. Ngemva isidingo uzitholele mfanekiso ishidi eliqukethe ulwazi lomkhiqizo, kanye umthengi. Kufanele unamathele emaphaketheni umkhiqizo.

Ungabese ukuthumela izimpahla ngendlela kuchazwa kwifomu loku-oda - avame ngokusebenzisa isimo ngeposi. Uma iphakethe sithunyelwa, kubalulekile ukuqinisekisa lokhu ukuphathwa yokuthengisa iphaneli ku "Amazon» (Qinisekisa mpahla inketho). Uma le mpahla kuqinisekisiwe, umdayisi bangathola imali ku-akhawunti yakho.

Kunezindlela eziningana umehluko wemisindo nemiqondo yamagama agcwele ukuphathwa interface akhawunti yomthengisi "Amazon." Ngamagama yokuxazulula le nkinga - indlela yokwenza imali kwi "Amazon", kufanele kucutshungulwe.

Phatha i-akhawunti Umthengisi: umehluko wemisindo nemiqondo yamagama

Izinketho main atholakale nomthengisi in interface esitolo kubhekwe:

- ukuboniswa kwezimpahla ukudayiswa (Inventory yamanje);

- iyalela isibonisi ohlwini (oda);

- bubhalwe oda ikhokhwe (Izinkokhelo);

- siqu imininingwane Umthengisi (akhawunti Umthengisi).

Uma umsebenzisi idinga ulwazi mayelana umyalelo othize, ungathola kuzo, sebenzisa injini string ekhethekile. Uma noma iyiphi izimpahla ithengiswe, isiqinisekiso yalesi kuziwa e-mail usomabhizinisi. Ukusebenzisa ezihlukahlukene zokuphatha i-akhawunti amamojuli nomthengisi, ungakwazi ukubuka ulwazi mayelana Isilinganiso yomsebenzisi. Ungase futhi ukufunda impendulo evela kumakhasimende.

Vele kanjani ngempumelelo kuyoba ibhizinisi "Amazon", njengoba kungenzeka zuza a diki, incike izinkomba ezifanele. Ayanda isilinganiso nomthengisi, kulapho amazwana sakhe esihle, lo onamandla angaphezu kungenziwa zithengiswa izimpahla zabo.

Onikeziwe esitolo Inthanethi obusa izimo, njengoba sibonile ngenhla, usomabhizinisi ubophekile ukuba ubuyisele izimali iklayenti. Ngenxa yale njongo, elinye ifomu icushiwe esibonakalayo - akhiphe imali.

Yini okunye okufanele sinake umuntu obuza umbuzo - indlela yokwenza imali kwi "Amazon"? Izibuyekezo nochwepheshe imibono mayelana izici beqhuba yokuthengisa phezu ingosi ezihlobene ezitholakele ngezisetshenziswa eziningi thematic, futhi uma utadisha kubo, ungakwazi ukuchaza uhlu elandelayo izincomo mayelana nokusetshenziswa isayithi:

- umdayisi kufanele njalo uhlole i-imeyli, ukwenza i-oda masinyane ngangokunokwenzeka, uma kunesidingo;

- Uma kusethwa izici izimpahla kufanele sinake nasezinganeni ezincane - lokhu kuzokhuphula ukuzethemba kwabathengi;

- kudingeka sinake esanele imibiko evela kumakhasimende ezindabeni ezihlukahlukene - futhi, lokhu kunomthelela ekwandeni ithemba, kanye ukubukeka amakhasimende avamile.

Kufanele ungaqalanga ukuxhumana ikhasimende ngokusebenzisa ithuluzi third-party: kubalulekile ukusebenzisa izithunywa njalo nje "Amazon." Lawa izici ukusetshenziswa akhawunti yomthengisi nokubika esitolo online. Inqubo usebenzisa lezi interface kubalulekile, kodwa asikho isici esingabalulekile kangako yokuxazulula le nkinga - indlela yokwenza imali kwi "Amazon" ukusetshenziswa izinqubo eziphumelelayo yokuthengisa.

Cabangela izibonelo zalabo ukuthi Kunconywa ngochwepheshe. Phakathi evamile yokwenza yokuthengisa ashukumisayo ku "Amazon" - ukugcwaliseka izimpahla eyaziwa uphawu.

izindlela eziphumelelayo yohwebo: ethengisa uphawu izimpahla

Ahambisanayo izinhlobo umkhiqizo yilezi: electronics, izingubo, izicathulo, ubucwebe kanye nesipho obhasikidi. Inzuzo ezibaluleke kakhulu kokucabangela ukudayiswa isu yikhono ukuhlonza ngokushesha intengo main Amathrendi ku ezithile kwezimpahla. Ukwazi kwabo, umdayisi uzokwazi ukucacisa intengo elilungile iziphakamiso zabo, ukuphakamisa kungenzeka ukwenza imali ( "Google" kulokhu kungase kungabi isisetshenziswa kuphela lapho abantu ngeke ukudayisa) ku uhlobo oluthile umkhiqizo, isimiso.

Ukuthengiswa kwezimpahla uphawu - indlela enhle yokwenza traffic umsebenzisi akhawunti abathengisi. Ngisho noma liqalise yimiphi target isikhundla ehluleka, abathengi nokho uvakashele usomabhizinisi ikhasi futhi cishe ukujwayelana nezinye Ngeminikelo, naye.

Eyesibili yokuthengisa isu - ukuqaliswa umkhiqizo elaziwayo elincane noma omunye ukuthi senziwa umdayisi. Kuzo zombili lezi zimo, indima sha ithatha nabathengisi. Uma uyaqaphela imikhiqizo elaziwayo elincane, kungase ube liyabonakala nomthengisi zazo. Ngaphansi kohlelo lwe-yesibili, uyokwazi ukuqapha ngokuphelele yokuthengisa isu - kokubili ezingeni kumiswa senhlobo nezici imikhiqizo adayiswa, kanye ngokombono sokunquma amanani nokudayisa izimpahla ngesisekelo izindleko kanye emakethe yabo Amathrendi.

izindlela zokuhweba Ngempumelelo: ukukhuthazwa brand ayo

Lelisu ukuhweba kungenzeka efanelekayo nosomabhizinisi ecabanga indlela yokwenza imali ku "Amazon" ngaphandle utshalomali, njengoba ukuthengwa kwemikhiqizo iimsebenzi eyaziwa kancani, kunokusebenza sha, kungadinga esincane dolobha. Uma umuntu ukhiqiza izimpahla ngokwabo, umbuzo izindleko zonke kuyoba ngokuphelele aba ngaphansi kwakhe.

Esikhathini kohlaka yokuthengisa isu lethu kunengqondo, kanye ukudalwa i-akhawunti "Amazon", ukuthuthukisa ukuhlukanisa isayithi, okuyinto buzakuvezwa ulwazi olufana mayelana izimpahla ithengiswe. Le imithombo kufanele elungiselelwe ngokuya eziphakeme izinjini ngemibuzo ngesimo igama imikhiqizo efanele. Kungenzeka ukuthi okuqukethwe kule sayithi kuyoba juqu ngokuya lapho kwemukelwa izinqumo umthengi ukuthenga izimpahla.

Ukuze wenze imali kwi "Amazon", ungasebenzisa amathuluzi umphelelisi labo etholakalayo interface yomsebenzisi nokubika esitolo online. Ezinjalo ezicashile isicelo amasu ezivamile yokuthengisa. Qaphela ukuthi zingase eziqhutshwa umthengisi futhi ngesikhathi esifanayo futhi yanjalo - kuye ngokuthi yiziphi imikhiqizo ethile azithengisayo, lapho izimakethe, futhi kwaba namuphi imithombo.

Kunezindlela eziningana izincomo lochwepheshe, okuyinto ulusizo isicelo yisiphi isu yokuthengisa. Zingaba ngempela newusizo ngokuya yokuxazulula le nkinga - ". Amazon" indlela yokwenza imali kwi Izibuyekezo Ochwepheshe mayelana lezi zincomo angaqinisekisa kanjani impumelelo yabo.

Hlobo luni iseluleko esiqondile ukuthini? Okokuqala, ochwepheshe batusa pay ukunakekela ikhwalithi yokuqukethwe elakhiwe emakhasini umdayisi.

iseluleko sawo yokuthengisa ku "Amazon": kumiswa okuqukethwe

Naphezu kweqiniso lokuthi interfaces ikhasi lewebhu "Amazon" kukhona zifane, umsebenzisi angakwazi nokho afeze sokushona eziningi okuqukethwe ngeso nemingcele.

Ngakho, kunengqondo:

- Sebenzisa ecacile, okwethulwa high-resolution izithombe kwezimpahla kuthengisa kungemuva elimhlophe;

- ukudala engcono izihloko achazayo zezihloko;

- ukwakha incazelo eningiliziwe izimpahla, ngangokunokwenzeka ulwazi ekuqedeni engabangelwa muntu ngokuqondile ezihlobene umkhiqizo ngokwayo.

Okuqukethwe ekhasini umdayisi, ungase futhi ulungiselele isicelo esekelwe angukhiye ahlukahlukene. Okusho ukuthi, njengoba kungase kwenzeke, kungaba azimisele empirically ngokuhlola imikhiqizo efanayo usebenzisa imigqa ekhethekile: ekuboneni efaneleke kakhulu Imiphumela Ukukhishwa kumele kusetshenziswe ukubhala izicelo lapho izwi abafanele - futhi bayoba ukhiye.

izincomo Ochwepheshe ': abathengi ibhonasi

Kungenzeka yini ukwenza imali ku "Amazon", ukuhlinzeka amakhasimende ezihlukahlukene izintandokazi ukuthi kungukuthi ezihlobene inqubomgomo zamanani? Ngokusho kochwepheshe abaningi - ngokuphelele. izintandokazi Okufana yilezi:

- khulula noma ngezimali ukulethwa;

- lula ukubuya inqubo - mhlawumbe imigomo ovulekile, kuka ngokuvumelana nemithetho lelipelwe e inqubomgomo ezenzakalelayo inthanethi esitolo;

- impendulo asebenzayo namakhasimende - ngisho eziwubala kakhulu.

Zonke 3 ongakhetha kusukumisa yokuthengisa ukukhula.

izincomo Ochwepheshe 'lokuhlongotwako: kwelulwa khona layo ezimakethe

Kungenzeka yini ukwenza imali ku "Amazon" (izibuyekezo kulesi sici kungaba edidayo, kodwa nokho, yena kufanele sinake), agxile ukudayiswa eyodwa noma inombolo encane izimakethe?

Kukholakala ngochwepheshe eziningi, Dynamics yokuthengisa lokuhambisa izimpahla ku-inani elikhulu izimakethe ingaphezu kwe kuleli cala, uma umdayisi uqhuba imisebenzi ngaphakathi elilodwa kuya kwamabili. I-agumenti main ekusekeleni le ndlela - ngokuthuthukisa izimakethe ezintsha, kukhuphuke funa ngenxa ngaphezulu umsebenzi ukuthenga lemphakatsi izintandokazi ezahlukene.

Empeleni, lesi ehilelekile ephawula cishe kunoma iyiphi ibhizinisi: kulapho izinga emakethe, aba maningi inani capital ke idwetshwa. Ngakho, ukukhuthaza umkhiqizo emazweni ahlukahlukene, futhi uzivumelanise okuqukethwe kuyo ukuze okuthandwa abathengi, osomabhizinisi, yebo, kudingeka balwele ukuzifinyelela. Kodwa futhi kunengqondo ukuba banake izici of ukufuneka umkhiqizo othize, ukukhomba izici evumela ukunquma ukuthi kungenzeka ukwenza ( "Google" - kuyinto obusebenzayo ithuluzi yokuthengisa, kodwa ukusebenza kwesicelo yayo ithola umsebenzisi) ukuba umkhiqizo othile noma iqembu izimpahla ithengiswe ngokususelwa kuzici noma ukuthi imakethe.