Incazelo kanye nezinhlobo mncintiswano

Sekukonke, uhlelo lokumaketha niqinile, nesebenzela emakethe, bubonakala ikakhulukazi hhayi ngokwalo, kodwa zinikezwe ngokuphelela eliphelele notshwala ulwazi kanye ubudlelwano ukuyixhumanisa ezithile ababambiqhaza emakethe. izimo ezihlukahlukene kwemvelo esebenza kuwo iyiphi inkampani ethize, ibizwa ngokuthi ukumaketha yayo imvelo. Marketing imvelo ngayinye ngokuqinile ngabanye yakhiwa sebuningini amabutho ehlukene asebenzayo futhi amabhizinisi isinyathelo ngaphandle eqinile futhi sinomthelela ikhono lokuphatha ngosizo amasevisi ukumaketha ukulondoloza futhi ifake zonke izinhlobo target amakhasimende abe nobuhlobo ngokubambisana ngempela ngempumelelo.

Okunjalo endaweni ukumaketha yenkampani ngayinye yakhiwa imvelo Macro futhi micro. Microenvironment kuyinto amabutho ahlukahlukene ahlobana ngokuqondile inkampani, kanye \ nelikhono layo ukukhonza labo abangase babe abathengi. Macromedia amabutho kubonakala kancane uhlelo ethe xaxa zokuxhumana, njalo abe nomthelela othile phezu microenvironment.

Ngakho, kungashiwo ukuthi izimbangi ziyingxenye emangalisayo ebalulekile ukumaketha micro-imvelo inkampani ngayinye, futhi ngokuphelele zonke izinhlobo njengomncintiswano wemidlalo obaluleke. Uma ungenalo acabangele into njengoba izimbangi zayo, ukuthuthukiswa kwesu iphila noma amacebo ukuqinisekisa ukusebenza ngokuqinile kungaba kungabaza.

Namuhla, baningana eziningi izincazelo ezahlukene izimbangi zayo, Nokho, sicabanga kuphela ngokuvamile kakhulu esetshenziswa lezi, kanye kakhulu ubunjalo kanye nezinhlobo mncintiswano. Njengoba kushiwo ngaphambili, izimbangi ezinye izifundo ukuthengisa uhlelo, okuyinto bayakwazi izenzo zabo siqu ezithinta ukukhetha by nabathengisi ezahlukene, izimakethe, ukwakheka okunezinhlobonhlobo, abaxhumanisi, kanye wonke eziyinkimbinkimbi jikelele olunikezwa imisebenzi inkampani marketing. Futhi kufanele kusho ukuthi izinhlobo ezahlukene mncintiswano nemiphumela ehlukile. Uma ucabangela mncintiswano, ngakho singasho ngamanye amazwi ukuthi zingabantu - kuthiwa amafemu ukuthi babe ingxenye noma ngisho coinciding ngokuphelele niche. Ngaphansi niche kulokhu libhekisela iqoqo elithile zemakethe ethize yiziphi izinsizakalo efanelekayo noma imikhiqizo akhiqizwa ngale nkampani.

amafemu Ukuncintisana kancane kancane ifike mkhuba mncintiswano. Ngamagama kwezomnotho kuyafaneleka ukuthi umncintiswano - kuba inqubo abanye kwezomnotho lobuhlobo noma ukuxhumana phakathi emzabalazweni abanye abakhiqizi noma abahlinzeki ukuqaliswa imikhiqizo ethile, kanye elithile ukuncintisana phakathi abakhiqizi ezahlukene umkhiqizo othile izimo ezikahle kakhulu ukukhiqizwa. Kumele ukuthi ikhumbula zonke izinhlobo mncintiswano, kunokuba sithembele kokwethu somunye wabo.

mncintiswano Market kuze kube manje athuthukiswe ikakhulukazi kuphela kufinyeleleke izingxenye emakethe. Yingakho eyodwa yezindlela ethandwa kakhulu yakhetha inkampani yesimanje, iwukuba evele ushiye ezindaweni yezinye nesincintisana kumasegmenti emakethe. Izindlela iphaliswano emnothweni , kukhona lokhu okulandelayo - kuba:

• Inani (uma amafemu ukuncintisana intengo ngesisekelo).
• Non-intengo (uma amafemu ukuncintisana esekelwe izinga ukusetshenziswa Inani).

Inani mncintiswano esikhathini sethu uya ezinsukwini nhlobo emakethe ukuncintisana phakathi izinkampani, ngisho nalapho ezihlukahlukene izimpahla emakethe ezihlinzekwa intengo ohluke ngokuphelele.

Yenqaba kwamanani kwaba ngesikhathi nsuku ngawo yomthengisi ngalunye lwalungaba ukugqamisa imikhiqizo yabo, ngaleyo ndlela amehlo inombolo enkulu abathengi, ngokwenza kanjalo wabongwa oyifunayo share emakethe.