Henkel - imikhiqizo esezingeni eliphezulu kakhulu!

Namuhla, izimakethe zokuhweba emhlabeni bazimisele ukunikeza abathengi imikhiqizo yonke ukunambitheka kanye nesabelomali. Lapho ekhetha izimpahla eliphezulu umthengi ukhokha abanaki kuphela ezibekiweko lobuchwepheshe kanye nokuphepha, kodwa nokuthi ukwenze kanjani umise ngokwaso lokhu noma lokhuya brand. Omunye izinkampani ethandwa kakhulu ungakwazi ngempela kubhekwe Henkel. Imikhiqizo yalesi brand yethu ithole udumo multimillion ngenxa enkulu ezahlukene imikhiqizo kanye izinga okusezingeni eliphezulu.

Kodwa onjani imikhiqizo ekhiqizwa yinkampani? Kuyini inzuzo yayo phezu kwezinye abakhiqizi?

okunezinhlobonhlobo elikhulu - yisiboniso funa esitebeleni

Ukuya njalo amakhemikhali bawagcine, emashalofini evelele kunazo zonke kungabhekwa njengokuvikela isikhathi kwezimpahla Henkel. imikhiqizo Inkampani zihlukaniswe ngezigaba ezintathu ezibanzi:

• insipho;
• ukunamathisela kanye nezinye izindlela ukuze kunenze nisondelane;
• izimonyo kanye nemikhiqizo ukunakekelwa siqu.

Eminyakeni emine eyedlule, inkampani ukalwe izinkampani yokuhweba ezinethonya kunazo emakhulu asithoba anamihlanu wathatha khona indawo udumo 486.

Umsunguli wale nkampani ubhekwa Fritz Henkel, okuyinto wakhala brand new ngo-1876. Isibalo Fritz abasha abalingani wafaka neminye umngane ezimbili, nabo ndawonye bakhipha powder kuqala jikelele. Le nkampani iye yaphumelela, waba ukukhula ikhasimende esitebeleni, futhi ngo-1907 wakwazi ukukhiqiza sha wokuqala wokugeza powder Persil. Lokhu anikeza ugqozi popularization okusheshayo brand esisha Henkel. Imikhiqizo waba resonance ububanzi futhi ukuhlakaza ngokushesha kakhulu phakathi abathengi. Ngaphezu kwalokho, umsunguli we-nkampani okokuqala yakhetha ukumaketha uhamba futhi ukhangise umkhiqizo wakho, exoxa kumakhasimende mayelana Ukwakheka yayo kanye nezimpahla.

Yini umkhiqizo namuhla?

Ukwanda okusheshayo e ukuthandwa inkampani kwaholela yokuthi ngo-1995, Henkel Group kuhlanganisa brand odumile kwemikhiqizo izinwele ukunakekelwa Schwarzkopf.

Uhlu imikhiqizo brand kakhulu lakhulisiwe, ngoba manje imikhiqizo abangu kahle emakethe njengoba Schwarzkopf & Henkel futhi wathola abathengi phakathi izilaleli abalandeli bakhe. Ngakho, manje zonke esisitholile ukuthuthukiswa kanye brand amagama abo, futhi ayehlukaniswe amaqembu, yonke imikhiqizo Henkel. amakhemikhali yasendlini, okungukuthi izihlanzi nemikhiqizo yokuhlanza, okuyizinto athandwa ngakho namuhla, lokhu brand Persil, Losk, Pril, dlala, Vernel. Akukhona nje kuphela izimpushana, kodwa futhi izihlanzi ngoba yokugeza izitsha kanye Indwangu sezingubo kanye conditioner.

Kodwa lokho akuyona yonke Henkel inkampani izimpahla. Ukuze yezimonyo nokunakekela siqu imikhiqizo zihlanganisa imikhiqizo lemikhiqizo ezifana Fa (eshaweni si, amashampu, antipirspiranty), Taft (varnishes ne lip izinwele), kanye nezinye ethandwa ngokulinganayo kusho Brillance, Indola, got2b, Yemvelo Isitayela, IGORA System , Silhouette, Bonacure, OSiS, ezilungisiwe.

Clay nobuchwepheshe

Kodwa kukhona neminye imikhiqizo ye inkampani Henkel, ezilandisa ngaphezulu ukulungisa kanye ukufakwa. Ngokwesibonelo, ethandwa kakhulu ubhekwa glue "Moment". Ikakhulukazi adumile ukwakhiwa kanye amamiksi owomile Metylan, Ceresit, Pritt. Kungezwe ohlwini sealants nokwakhiwa foams brand Makroflex, Thomsit, futhi Teroson imikhiqizo, Dorus Liofol. Futhi phakathi "Henkel" imikhiqizo zihlanganisa Optal, Loctite, Technomelt futhi P3. Uma abathengi unesithakazelo sealants ngoba Microelectronics, lapha inkampani ukuthuthukiswa yayo ngaphansi brand Hysol futhi Multicore.

Kule singakwazi kalula baqonde indlela ethandwa oluqanjwe Henkel imikhiqizo brand. Uhlu -trade marks, ukubunjwa yayo, sisanda. Le nkampani ine inzuzo enkulu yezimali kwezimpahla yanikezwa wonke amagumbi wonke, ngakho-ke abantu kakhulu.

Brand Henkel - okuyimfanelo nesemthethweni

Kodwa luyini ngempela okubangelwa ithandwa kangaka? Ingabe lo nje yithuluzi elihle ukumaketha? Lutho neze. Imikhiqizo yalesi brand kwaduma futhi bathengisa kuphela ngoba has a high futhi has amanani eliphusile futhi has izici zayo siqu. Kunengqondo, amakhemikhali yasendlini - kuyalimaza, kodwa lena isici Henkel imikhiqizo. Bakwazi ukwenza yonke imikhiqizo ekhishwe ngomyalelo iphephile kubantu, kodwa ikhwalithi nekghono. Udinga ukususa ukungcola kusuka ukhaphethi ezijulile, izitsha kanye izingubo? Thola usizo kusukela "Henkel" izinto zokususa amabala. Kuyadingeka ukuba afeze ikhaya ukulungiswa? Kukhona futhi kuyoba yinto enhle kakhulu umsizi sealants, ukwakha Foam futhi amamiksi owomile. Kodwa labo abafisa ukuba ubuyekeze inhlanzeko yabo, futhi ukhiphe isinqumo ngokunembile imikhiqizo ephuma Schwarzkopf & Henkel. izinga okusezingeni eliphezulu nokuphepha imikhiqizo yenkampani ihlolwe emakhulwini izifundo. brand Inkonde ngayinye ifakwe umshini isitifiketi izinga, okusho ukuthi ukuthenga mathuluzi, ungaqiniseka ukuthi baphephile futhi ukusebenza.