"UMcDonald's" eKrasnoyarsk: ungafika kanjani? Ukubuyekeza

Izindaba ukuthi uMcDonald's uzovulwa eKrasnoyarsk maduzane, ngokoqobo, uye wahleka kusukela ngo-2012. Kwabe sekukhona abaxhasi ababengakwazi ukuthenga i-franchise, nabathuthukisi ababekulungele ukwenza ukwakhiwa, bonke bafa. Ngelinye igama, sinqume ukuxosha wonke amahemuhemu nokukhipha, futhi okubaluleke kakhulu, ukuthola ukuthi ukumelelwa kwenethiwekhi kuzofika edolobheni elikhazimulayo laseKrasnoyarsk?

Ukwaziswa okuvamile mayelana namahhovisi e-Russian abamele inethiwekhi

UMcDonald's - i-chain enkulu yaseMelika yokudla okusheshayo kokudla, ephethe indawo ehamba phambili enkampanini yamabhizinisi amakhulu kunawo wonke emhlabeni. Umqondo wokwakha lezo zindawo zokuthengisa zakwaMacDonald abazalwane, ababengabokuqala ukunikeza isixazululo esisha kulabo abancane ngaleso sikhathi ukudla okusheshayo.

Ngokuhamba kwesikhathi, ukumelelwa kwalenhlangano kuqale ukuvula emhlabeni jikelele. E-Russia, i-"McDonalds" yokuqala (e-Krasnoyarsk yayingeyona iphrojekthi) yavulwa ngo-1990. Indawo yokudlela ephezulu kwakuyiMoscow.

Ukuvulwa kwalendawo endaweni yePushkin Square kubangele injabulo engavamile yabahlali bendawo. Ngosuku lokuvula, abasebenzi bezokudlela bakwazi ukondla abantu abangaba ngu-30 000 ngokudla kwamanye amazwe. Naphezu kokuthi sekuyisikhathi esiningi kusukela ngaleso sikhathi, futhi kuphela enhloko-dolobha yaseRussia kunamahhovisi angama-277 emele uMcDonald's, indawo yokudlela e-Pushkinskaya iyaqhubeka nokubeka indawo yezindawo ezinkulu kunazo zonke ezivakashelwa eYurophu.

Umbiko womsebenzisi kunethiwekhi

Ukubuyekeza mayelana "ne-McDonald's" kungase kuzwakale kunengqondo kakhulu. Omunye uyayithanda, ngoba kunethuba lokudla ngokushesha futhi ngokumnandi. Abanye abathokozi ngobukhulu bezinxenye kanye nenani eliphezulu kubo. Kanti abanye, yizingane, bayajabula ngamathoyizi ngaphakathi kwamanye amasethi nemikhiqizo, kusukela kumklamo okhanyayo, amabhola mahhala kanye namafrimu eFrench. Futhi, ekugcineni, owesine usola labo abadali bezindawo zokudlela ngenxa yokukhuluphala kwabantu, njll.

Ukungena kwenethiwekhi ebhizinisini lokudlela laseSiberia

Ngokuhamba kwesikhathi, inethiwekhi eyaziwa kakhulu kaMcDonald's yawela ngaphesheya kweMoscow. Amahhovisi ayo awakhamuzi aseSt. Petersburg, eSyran, eNovosibirsk, eNovoznetsk nakwamanye amadolobha aseRussia. Kusukela ngo-2000, i-American corporation isiqalile ukuhlola inhlabathi, ngenhloso yokugcina ingena emakethe yebhizinisi lokudlela eSiberia. Kodwa-ke, kwaziwa ngokuthi kuhlelwe ukuvula iMcDonald's eKrasnoyarsk eminyakeni eminingana emva kwalesi senzakalo.

Kungani uViktor Eidemiller eza eKrasnoyarsk?

Ngokokuqala ngqa ukuvulwa kokudlela kukaMcDonald Krasnoyarsk kwaqala ngo-2012. Kwakungaleso sikhathi ukuthi uVictor Eidemiller, iVhini likaMongameli weNtuthuko kaMcDonald's, wafika lapha. Ngaleso sikhathi, wafika isimemo esikhethekile sombusi wangaphambili we-Krasnoyarsk Territory, uLev Kuznetsov. Kusukela ngalolo suku, izingxoxiswano ezide nezinsuku ezithatha isikhathi eside ku-franchise we-fast chain fast chain yaqala. Ngaleso sikhathi, umbuzo wokuthi bazovula nini uMcDonald's eKrasnoyarsk wawungekho ohlelweni.

Ubani owahlanganyela ekuxoxweni?

Ezingxoxweni zokuvula ihhovisi elimele eKrasnoyarsk, hhayi nje kuphela umbusi wangaphambili kanye nochwepheshe wezokuthuthukiswa, inhloko yoMkhandlu Womuzi, kodwa futhi nomnikazi wenhlangano yokwakha uSibiryak, uVladimir Yegorov, wabamba iqhaza. Nguye owayehlela ukubuyisa iMcDonald's eKrasnoyarsk. Ikheli lamahhovisi awakhamuzi wezokudla okwenziwa esikhathini esizayo ayengakaziwa.

Izingxoxo eziqhubekayo kanye nokwenza izinqumo

Isinqumo sokuvula izindawo eziningi zokudlela eMcDonald emzini (eKrasnoyarsk Usuvele unesikhungo esifanayo) sasiphume kakhulu. Isizathu sokushiya ukungabi nalesivumelwano kwaba ukungabi nesivumelwano phakathi kwalabo ababambe iqhaza ekuthengiseni.

Iqiniso liwukuthi abamele inethiwekhi bahlele ukuletha izinto zokusetshenziswa zokupheka ama-burgers kanye nama-cheeseburgers avela phesheya (inyama evela eSweden, ne-buns evela eJalimane). Kodwa kuphela eKrasnoyarsk kukhona ochwepheshe abazimisele ukuhlinzeka ngezinsiza zokukhiqiza izinto zokusetshenziswa ngokusho kwamazinga kaMcDonald's. Isibonelo, isifiso sokwenza ukudla okusheshayo kubonise ubuholi benkampani "isinkwa seKrasnoyarsk". Le nkampani inezinkinga zezezimali ezide isikhathi eside, kodwa ngokombono wabo, bayosizwa ukuba basebenzisane nabamele abakwa-American chain chain. Ngenxa yalesi sizathu, uVladimir Yegorov wakhuluma ngokumelene nesivumelwano nabangaphandle.

Ukuqalisa izingxoxo nezitatimende ezinkulu

NgoFebruwari 2015, amahemuhemu mayelana nokwakhiwa kwamahhovisi afaneleko wenethiwekhi enkulu yokudlela yaphinde yaqala. Lezi zindaba zazwakaliswa yiKhamzat Khasbulatov, obengummeli osemthethweni inkampani yaseMelika eRussia. Njengoba esho, ngonyaka owedlule ngonyaka odlule ku-franchise McDonald's uye wavula cishe izindawo zokudlela ezingu-70 ezintsha. Ngesikhathi esifanayo, ezinye zazo zavela eSiberia. Ngokusho kwezithembiso zomongameli kaMcDonald's, ukuvulwa kukaMcDonald's eKrasnoyarsk kuhlelelwe ngo-2017-2018.

Isikhathi sidlulile, futhi uMcDonald akazange akhiwe. Ekupheleni kuka-2016 lo mbuzo uphinde wavezwa. Ngalesi sikhathi, umsunguli wayeyi-Novokuznetsk OOO "i-GuD", ephethwe ngu-Alexander Govor. Ngokusho kwakhe, kwakungenzeka ukuthi kufinyelelwe isivumelwano nabantu abamele iziphathimandla zendawo kanye nokuphathwa kwenethiwekhi. Ngalesi sikhathi wathembisa ukuvula izindawo zokudlela ezimbili eKrasnoyarsk, kodwa ekupheleni kuka-2017.

Ukuba noma ukungabi McDonald's?

"UMcDonald's" ensimini yaseKrasnoyarsk isesekhona. Lezi zindaba zaqinisekiswa futhi zingenakwenzeka ekuqaleni kukaVladimir Egorov. Owesomabhizinisi ushicilele inguqulo yakhe, ngokusho ukuthi indawo yokudlela yokuqala e-Krasnoyarsk izovulwa ngo-2017. Ekhuthazwe yisitatimende sakhe, lo mshini webhizinisi utshele ngezinhlelo zokudlala isikhathi eside. Wathi, uma ibhizinisi liphumelela, uzovula ezinye zokudla, kakade ngaphandle kwendawo yomuzi wakubo.

Ngokusho kwedatha yokuqala, inkampani uSibiryak isayine isivumelwano se-franchise. Lesi sivumelwano senzeke ehlobo ka-2016. Ngokwale nkontileka, inkampani yenkampani yenzela ukwakha ezintathu "McDonald's" ensimini yeKrasnoyarsk. Futhi nakuba ikheli lezakhiwo zesikhathi esizayo lingakavezwa, liyazi ukuthi lizohlala ezindaweni ezinkulu zedolobha. Ngokusho kolwazi lokuqala, lokhu kuzoba yibhange elungile (indawo yesigcawu se-Predmostnaya), i-Soviet eyodwa, noma izifunda ezi- "Sunny" nase "Central". Insimu yezitolo zokudlela izobe ifakwe ukupaka okulula. Futhi ungathola lapha ngokuthutha komphakathi nezangasese.

Ngakho-ke, ukuphendula umbuzo othi "Ingabe kukhona iMcDonald's Krasnoyarsk?", Sithi-cha, kodwa maduzane, cishe. Uma kukhona okunye akuphazamisi ukwakhiwa.