Thenga "Kiabi": ukubuyekezwa nencazelo

Ukuthenga izingubo zomndeni wonke, abaningi bethu bakhetha imikhiqizo yekhwalithi yomkhiqizo waseYurophu. Nakuba amanani abo ngokuvamile angajabuli, kodwa akhululekile ukugqoka. Noma, njengoba abaningi omama bethi, ukugqoka izinto ezinjalo - ungachithi. Yilezi zinto i-wardrobe enesidingo sokuhweba esaziwayo "Kiabi". Ukubuyekeza mayelana nakho kungazwiwa kubazali nezingane ezineminyaka ehlukene. Yini ekhethekile ngale nethiwekhi? Yini ekhangayo kumakhasimende?

Ukubuka konke kwenethiwekhi

"Kiabi", noma i-Kiabi, inethiwekhi ethandwayo yokuhweba eyenziwe ngaphansi kwephiko labakhiqizi bezingubo zaseFrance. Le nkampani igxile ekwakhiweni nasekuthengiseni izingubo, izicathulo nezesekeli zezingane kanye nabantu abadala. Ayaziwa kuphela eFrance nakwamanye amazwe aseYurophu, kodwa futhi wakwazi ukuthandana nabakhileyo eRussia, e-Ukraine nakwamanye amazwe ase-CIS.

Ihhovisi eliyinhloko lenkampani "Kiabi" (ukubuyekezwa kungatholakala kulesi sihloko) sisenyakatho yeFrance edolobheni enegama elingavamile u-Em noma i-Hem.

Ulwazi olufushane lomlando mayelana nenethiwekhi

Inkampani ethi "Kiabi" yahlelwa ngo-1977. Umsunguli wenethiwekhi yesikhathi esizayo nguPatrick Mullie. Ngemuva konyaka owodwa, lo mnikazi wesibambisensi usuvele uvule i-boutique yakhe yokuqala eRoncq. Ngaleso sikhathi kwakuyisitolo esincane ngaphakathi kwe-1000 m² neqembu elincane labasebenzi kanye ne-assortment yokuqala.

Njengoba abantu befunda ngenkampani kanye nomkhiqizo, ithonya lombuso oboshwe "Kiabi" landa. Njengoba inethiwekhi yokuthengisa yenhlangano yanda. Ngasekupheleni kuka-1988, inhlangano yayivele ivule izitolo ezingaphezu kweyodwa "Kiabi" (ukubuyekezwa kwabasebenzisi abanelisekile bathi ukuqaliswa ngempumelelo kwenethiwekhi), futhi abaningi bangama-35. Ngalesi sikhathi, inani labasebenzi liye lafinyelela kubantu abayi-1500.

Ngemva kuka-1993, inkampani yanquma ukuphuma ngaphandle kweFrance futhi ivule izitolo zokuqala eSpain nase-Italy. Okwamanje, inethiwekhi ineamahhovisi afanele emazweni angaphezu kuka-10, futhi inani lezivakashi lifinyelele ku-450. Kubandakanya inkampani isebenza eRussia. Ihhovisi layo elikhulu eMoscow, kuTsvetnoy Boulevard, 25, ekwakheni 3.

Ukubukwa okufishane kwe-assortment yezinhlangano

Esikhathini senethiwekhi yokuhweba "Kiabi" (ukubuyekezwa mayelana nezembatho zaleli TM kungase kuzwakale kuphela esimweni esihle) kunezinto zomndeni wonke. Lapha ungathola futhi izingubo, izicathulo nezesekeli. Futhi lapha ungathengisa izimpahla zendlu, uqala ezigodlweni bese uphela ngezindwangu zendlu yokugezela neyendlu yangasese.

Izingubo zezingane "Kiabi": ukubuyekezwa nokuvezwa

Ngokusho kwabasebenzisi abaningi, ukuvakashela inethiwekhi yezitolo kushiya umbono omuhle. Futhi ifanelana kokubili okuhambisana nokuhluka okuhlukahlukene, nokukhetha okukhulu kwamasayizi. Isibonelo, lapha awukwazi ukuthola kuphela amancane amancane wezingubo ezihlukahlukene eziphezulu nezingaphansi, kodwa nezithombe ezinhle kakhulu ezisuka ku-XXXL uchungechunge. Ngesizathu esifanayo, abaningi bathanda inethiwekhi ye "Kiabi". Ukubuyekeza kukhulume ngabalandeli abaningi balapha. Futhi le nombolo iyanda nsuku zonke.

Izitolo ngokwabo, ngokusho kubasebenzisi, kufanele zithenge. Banezindawo eziningi eziningi futhi kukhona isikhala sokuhamba ngenkontileka yomndeni. Lapha ungathola izinto kuwo wonke amalungu omndeni, kuhlanganise nezingane. Kuzo ezitolo zenethiwekhi akukhona kuphela izingubo, izicathulo kanye namathoyizi, kodwa futhi izivilophu ngisho nesigxobo esilungele ikhaya lomama. Yikuphi okulula kakhulu kunomama abakhona ngenyanga yokugcina yokukhulelwa.

Izwi mayelana negridi yokulinganisa

Njengoba abasebenzisi bethi, "Kiabi" (ukubuyekezwa kweningi kuncishiswa umbono ovamile) - lezi zitolo ezinokukhethwa kwamasayizi amakhulu. Futhi yonke idatha emkhiqizo othize iboniswa ilebuli yenkampani. Uma usengabaza ngobukhulu, siphakamisa ukuthi sisebenzise amathiphu alula alandelayo:

• Lapho uya esitolo, thatha isentimitha (ngokuvamile esetshenziswa ukuthungatha);
• Ngaphambi kokuqala ukufaneleka, susa izilinganiso (ngaphezu kwalokho, kufanele kwenziwe ngefomu yamahhala futhi ngaphandle kokuqinisa ngokweqile kwentimitha);
• Ukungabaza phakathi kwamasayizi amabili, khetha okunye okuningi;
• Abesifazane abakhulelwe bangakhetha isayizi yabo evamile, njengoba imikhiqizo yenkampani ithuthukisiwe icabangela isakhiwo esishintshayo somzimba wesifazane esimweni (zonke ziqukethe ukulungiswa okungeziwe okungenzeka ukukhuliswa, izinsini ezinomsoco futhi awunayo izici ezicasulayo).

Mayelana nokuhambisana Ukwaziswa okuboniswe emalebula, kanye nobukhulu bangempela bamakhasimende, ngakho konke kunemikhawulo yesimiso. Yilokho abakushoyo mayelana nokubuyekezwa kwe-TM "Kiabi". Ngokwesayizi, abanye abasebenzisi batjela, umenzi akanayo izikhalo. Konke kufana nokuhambisana, ngokungafani okungajwayelekile.

Okwamanje inethiwekhi igcwaliswe ngephuzu elilodwa elilodwa, iqiniso, okwamanje. Manje kulula kakhulu ukuthenga izinto. Ngaphezu kwalokho, ukuze kube lula, iwebhusayithi yenkampani inegridi yesayizi elungisiwe, elisiza ukuhlukanisa usayizi wezingubo nezicathulo zomkhaya wonke ngokusheshisa kakhulu.

Ikhasi elisemthethweni la "Kiabi" kuwebhu

Uhlu lonke lwemikhiqizo yenkampani lunikezwa kwi-website esemthethweni yolimi lwesiRussia esitolo se-intanethi. Lapha ungakhetha indawo yokuthengisa eseduzane, emele umkhiqizo womkhiqizi waseFrance. Ukuze wenze lokhu, kumele wenze lokhu okulandelayo:

• Yiya enkampanini esemthethweni yenkampani;
• Yehla ikhasi bese ukhetha ithebhu "Izitolo" kusuka kuhlu;
• Cacisa idolobha lakho noma inkomba (uma ufisa, uhlelo lungenza le nqubo ngokuzenzakalelayo).

Nansi TM enhle kakhulu "Kiabi". Isitolo se-inthanethi (ukubuyekezwa) Mayelana nalo uzothola ngezansi) kulokhu kuyi-platform yangempela yiyo wonke umuntu angenza umyalelo ngaphandle kokushiya ekhaya.

Yimiphi impendulo ongayithola mayelana nesitolo se-intanethi?

Abanye abasebenzisi bakhetha ukuthenga kuphela ezitolo ze-inthanethi. Ngakho-ke, banaka izinga lezinsizakalo ezinikeziwe, ijubane lokucubungula nokudilizwa kwe-oda, kanye nokutholakala kwezaphulelo zonyaka, izinhlelo zokuthembeka. Uma sikhuluma ngesitolo se-intanethi "Kiabi", khona-ke singaqokomisa izici ezilandelayo:

• Ukuhamba okulula kwisayithi;
• Ukusabela okusheshayo kwensizakalo yokusekela (ekukhulumisaneni kwanele ukubhala incwadi noma ucingo 8 (800) 301-13-30);
• Ukubhalisa okusheshayo nokulula ku-akhawunti yakho kubhekwa.

Ngaphezu kwalokho, ububanzi be-TM buvuselelwa njalo, kwimikhiqizo eminingi ngokuvamile kuvame amabheji ngezaphulelo. Kodwa into ebaluleke kakhulu eheha abasebenzisi abaningi kuyintengo evumelekile futhi yeningi lentando yeningi yazo zonke izinhlobo zezimpahla.

Uhlelo lokuthembeka kusuka "Kiabi"

Intengo yekhasimende ngalinye elisha, inkampani idonsela njalo abasebenzisi ngamasheya ayo nezinhlelo zokuthembeka. Isibonelo, okwenza ukuthenga kunethiwekhi yezitolo zalo mkhiqizo, ungathola amabhonasi bese uthola ikhadi lesaphulelo. Ngakho, ukuthengwa okulodwa, kungakhathaliseki ukuthi inani lini, lihambisana nephuzu elingu-1 elilingana namabhulekhi angu-50. Ngemva kokuqoqa amaphuzu angu-200, amakhasimende enhlangano angalindela isaphulelo esingu-15%.

Ngaphezu kwalokho, inkampani ikhuthaza usuku lokuzalwa nezinsana. Ngakho-ke, ilungu ngalinye lomndeni (kodwa ngokuzithenga kunoma yiliphi izitolo zemikhiqizo) lingathola amaphuzu engeziwe angu-30 ekhadini lakhe lekhadi. Inombolo efanayo kuphela ikhokhiswa kubomama bezingane ezisanda kuzalwa.

Ngaphezu kwalokho, ngaphambi kokuya esibhedlela, omama abasha bayamenywa ukuba bahlanganyele ohlelweni lenkampani okuthiwa "Umntwana wami". Kuhilela ukuvula ikhadi ngenqubo yokuqoqa amabhola kanye nezaphulelo kuze kube sesikhathini seminyaka yengane yakho.

Noma kunjalo, ukuze uthole amaphuzu, abazali bezingane ezisanda kuzalwa bazodinga ukuthenga ngokujwayelekile kwinethiwekhi ye "Kiabi". Ngesikhathi esifanayo, lapho befaka isicelo, abazali bomntwana ozayo bangathola "i-Baby Book" ekhethekile. Ungakwenza lokhu kunoma yiziphi izitolo, ngaphandle kwephuzu lokuthengisa elibonakalayo. Ukukhipha incwadi nekhadi komunye wabazali kufanele babhale isitatimende. Kuyaphawuleka ukuthi ukubamba iqhaza ohlelweni nokuthola izinto ezihlobene (amakhadi nezincwadi) akukhululekile ngokuphelele.

Abasebenzi bathi ngani ngokusebenza emakethe ezitolo?

Abathengi abaningi bathanda ukuthenga esakhiweni se-Kiabi. Abasebenzi bempendulo ababona isithombe esivela ngaphandle, lokhu kuqinisekisiwe. Kodwa kunjani ukusebenza kule nhlangano? Futhi abathengisi nabaphathi bathi yini aba ngamalungu eqembu elinobungane ngaphansi komkhiqizo we-Kiabi?

Omunye umsebenzi uthanda ukusebenza enkundleni "yomndeni". Baqokomisa ubuhlobo obuhle kanye nomoya omuhle eqenjini. Abanye babo abawuthandi umsebenzi wokuzidla. Abaningi bakhuluma ngokuntuleka kwabantu futhi bakhononda ngomthwalo ophezulu wokusebenza. Abanye bayathokozisa ukutholakala kwesaphulelo se-20% sabasebenzi ngokwabo, abesebenza ngezimpahla ngesaphulelo. Owesithathu ufanisa umholo kanye nesimiso somsebenzi, kodwa akukhathazi ukukhula komsebenzi kanye nezinzuzo zomphakathi.