Ralf Ringer: ukubuyekezwa kwezicathulo kanye nenkampani

Ukuthengwa kwezicathulo ezintsha kubantu abaningi baphendukela ekubeni yi-adventure yangempela. Lokhu kungenziwa ngenxa yezici eziningana: ukuma kwe-footy, okulinganiselwe, ukungakwazi ukuthenga izicathulo zekhwalithi elindelekile ngezindleko ezamukelekayo. Futhi noma yimuphi umthengi angathanda ukuthola into esemqoka kakhulu eyohlangabezana nazo zonke izidingo ezithile zonyaka othile (isibonelo, ukumelana okuhle emazingeni okushisa aphansi kakhulu, ukuphela kwezinto ezithintekayo, ukuhamba kahle komoya). Kubalulekile ukuthi izicathulo zithembeke futhi ungapheli masinyane.

Ngeshwa, akuwona wonke umkhiqizi ongabaziqhenya ngezinga elifanele lemikhiqizo yalo. Muva nje, abaningi bakhetha ukuthenga umenzi wezinyawo "Ralph Ringer." Le nethiwekhi yokuhweba isakazwa kuyo yonke indawo yeRussian Federation. Yini ekhethekile mayelana neziphakamiso zomkhiqizo owubucayi? Ngubuphi ubuchwepheshe kanye nezinto ezisetshenziselwa ukukhiqiza? Yini amakhasimende wangempela abika mayelana nekhwalithi yomkhiqizo? Uhlobo luni lwezicathulo ongakhanya kuzo ezindaweni zokuhweba zaleli menzi? Izimpendulo eziningiliziwe kuzo zonke le mibuzo ongazithola ngokufunda lesi sihloko.

Mayelana nathi

Njengoba kubikiwe ukubuyekezwa kwenkampani uRalf Ringer, umkhiqizi osemusha. I-firm yahlelwa eminyakeni engaphezu kwengu-20 edlule ngu-Andrei Berezhnov. Ngaleso sikhathi wayeseqedile esikhungweni semfundo ephakeme, kodwa wayemangalisa kakhulu. Nguye owakhulela okokuqala ukukhiqiza izicathulo, okhiqiza imikhiqizo edlula ama-analogs aseYurophu ngazo zonke izindlela. Khona-ke inkampani yahlelwa, kamuva eyaziwa ngokuthi i-Ralf Ringer. Ukubukwa kuthiwa ekuqaleni ekuqaleni umakhi wayegxile ekukhululweni kwamamodeli wesilisa. Ngakho-ke, ukuqoqwa kwezicathulo kuqala kwavela phambi kwababukeli obanzi kakade ngo-1997. Futhi kakade eminyakeni engamashumi amabili edlule ukukhiqizwa kokuqala kokuqala kwakungama-pair ayizinkulungwane ezingu-60.

Ithimba labachwepheshe bezobuchwephesha kanye nabadwebi bahlolisisa ngokucophelela zonke izinhlobo zezicathulo, izicathulo, izicathulo, izimbadada nezikhumba. Eminyakeni emithathu kamuva, ukuhweba kokuqala kweRalf Ringer kwasungulwa kuthelevishini. Imibiko yempendulo yamakhasimende ukuthi abanye beyizikhathi zokuqala abafunda ngalo mkhiqizi. Eminyakeni emibili kamuva inkampani yakwazi ukuvula izitolo, okuyinto ukuthengisa yokuthengisa waqala. Ngabe abathengi ngokwabo bathini ngemikhiqizo ye-Ralf Ringer? Impendulo evela kumakhasimende mayelana nenkampani iphakamisa ukuthi izicathulo azikona nje ngekhwalithi ephakeme, kodwa futhi zihambisana ngokugcwele nazo zonke izitayela ezikhona zefashini. Kodwa-ke, isici esiyinhloko senkampani akulona lokhu, kodwa iqiniso lokuthi abadali bemikhiqizo babelungele ukuhlangabezana namakhasimende abo ngokukhiqiza izicathulo ezibhekelele kuzo zonke izici ezenzekayo ze-group target.

Ngokuhamba kwesikhathi, futhi njengoba izinyathelo zokuthengisa zenkampani zanda, ithimba lezokuthuthukiswa landa futhi landa ububanzi bemikhiqizo yalo, liqaphela ukusebenzisa izinto ezintsha kwezobuchwepheshe, kanye nezindlela ezihlukahlukene zokukhiqiza. Njengoba izicathulo ze-Ralf Ringer zichaza ukubuyekezwa kochwepheshe, kudalwe ngokusebenzisa indlela ekhethekileyo yobunikazi yokugcizelela yedwa, okuye kwavumela ukuwandisa ngokuphawulekayo impilo yesheluli yomkhiqizo ngamunye. Phakathi kwezinye izinto, inkampani yanquma ukusebenzisa uhlelo oluthile lokumisa okwesikhashana ekukhiqizeni kwalo. Wenze izicathulo ze-Ralf Ringer (izibuyekezo zenza lesi sigama esikhethekile) esilula kakhulu ukusebenzisa, njengoba sanikeza ukulayishwa okuphelele kumgogodla, izinyawo namadolo ngenkathi kuhamba. Futhi eminyakeni eyishumi edlule, umkhiqizi obhekene nombuzo ushintshele ekukhiqizeni izinhlobonhlobo zesifazane. Manje, ubulili obuhle bungabonga induduzo, ubuhle kanye nekhwalithi ephezulu yezicathulo zenkampani.

Usuku lwanamuhla

Ngomlando wenkampani esiyiqedile ngempumelelo. Kubalulekile ukuthola ukuthi isimo sinjani namuhla nge-Ralf Ringer eqinile. Amazwana abathengi mayelana nenkampani abizwe ngokuthi umholi wezimakethe zezicathulo ze-Russian Federation. Namuhla ensimini yezwe lakithi kunezitolo eziningi ezikhethekile eziqinile, ngosizo lwemikhiqizo eyenziwe yinkampani ezithengiswayo. Izindawo zokukhiqiza zenkampani zikhona emadolobheni alandelayo: Zaraysk, Vladimir noMoscow. Ezinye zezicathulo zikhishwa eChina, kodwa lokhu akuthinti ikhwalithi yemikhiqizo, ngoba imishini entsha yaseJalimane neyase-Italy isetshenziselwa ukukhiqizwa kwayo. Lokhu kusetshenziselwa imisebenzi yabo yobuchwepheshe abaholi bezimakethe zase-European shoe.

Phakathi kwezinye izinto, namuhla inkampani ebhekene nayo iyasebenza ekusebenzeni imishini nezinye izinto ezidingekayo ekukhiqizeni izicathulo, futhi ihlela nokunikezwa kwazo eRussian Federation. Kule minyaka eyishumi eyedlule, le nkampani inyukile inzuzo yayo yonyaka ka-30-40% yenzuzo, ngaleyo ndlela ibe ngaphezulu nakakhulu emakethe yasendaweni.

I-Ralf Ringer: ukubuyekezwa

Mayelana nenkampani abathi izinto ezahlukene. Ngakho-ke, ngezinye izikhathi imibono ephikisana ngokweqile ibonisa ikhwalithi yemikhiqizo eyenziwa yinkampani. Abanye babika ukuthi izicathulo ezathengayo ziphuthumayo ngokushesha (zilahlekelwe ukubukeka kwazo kwangempela, zigugile noma ziboshiwe emgodleni). Izimpendulo ezinjalo, kubalulekile ukuphawula, ziyingcosana. Iningi eliphelele lithi ukubonakala kanye nekhwalithi yemikhiqizo yabo kunelisekile ngokuphelele. Izicathulo ze-Ralf Ringer zichazwe kanjani? Abathengi bayakujabulela ukuphawula ukuthi bangagqoka izinkathi eziningana emgqeni. Ikhwalithi yomkhiqizo inqunywa ngabathengi njengoba isilinganiso noma ngenhla isilinganiso. Kodwa-ke, kukhona ingozi yokuthenga izicathulo endaweni yokuthengisa engaqinisekisiwe. Izitolo ezinjalo azihlangene nenkampani ekhonjiwe, futhi ayikwazi ukubhekwa njengomthwalo wemfanelo yemikhiqizo ethengiswayo. Yilapho iningi lazo futhi kukhona ukubuyekezwa okungalungile mayelana nemikhiqizo yenkampani echazwe.

Futhi ungatshela okuningi mayelana nokubuyekezwa kwesisebenzi sikaRalf Ringer. Kungakhathaliseki ukuthi kuyadingeka yini ukuhlelwa kule nhlangano? Uyini umsebenzi ku-Ralf Ringer? Impendulo yabasebenzi ihlukaniswe ngamakamu amabili. Abanye bakhuluma ngethimba elinobungane nomsebenzi ofanelekayo. Futhi ukugxekwa kwabanye kuchazwa ukuthi abantu abavilaphayo nje abajwayele inkampani. Abanye, ngokuphambene nalokho, abancoma ukuthi bathole umsebenzi ku-Ralf Ringer. Impendulo yomsebenzi kumqashi iqukethe ulwazi ngokukhanya okubi. Isibonelo, zibika ukuthi inkokhelo ayihlali injabulo njalo, isimiso somsebenzi sinzima, futhi izimo zokusebenza azihambisani nalokho okwakuvunywe ekuqaleni. Yikholelwa ukubuyekezwa okunjalo noma kungabi umbuzo omkhulu.

Kufanele ngithinte uRalf Ringer? Impendulo evela kubasebenzi namakhasimende kuzokusiza wenze isinqumo esinolwazi kule ndaba. Kubalulekile ukukhumbula ukuthi iningi lezimpendulo zithintekile futhi zibhaliwe emizimbeni.

Izinto eziwusizo

Yiziphi izinto ezisetshenziswayo ekwenzeni izicathulo zeRalf Ringer? Imibono yabasebenzi isitshela ukuthi umnyango okhethekile udalwe enkampanini, ochwepheshe bakhe ababandakanya ekukhetheni izinto zokukhiqiza. Abathengi abangase bakwazi ukufundwa emazweni ahlukahlukene: kusukela e-Italy kuya eBrazil. Ngesikhathi esifanayo, ngaphambi kokuvuma ukuphothula inkontileka yokunikezwa kwanoma yiluphi ulwazi, inkampani ihlola ukutholakala kwesitifiketi sekhwalithi somhlobo othize womkhiqizo. Ngenxa yalokhu, kungenzeka ukukhiqiza izicathulo eziqinile, ezinokwethenjelwa. Lokhu kuvumela ukwenza umkhiqizo ukuze uhambelane kahle nawo wonke amazinga aphezulu aphezulu avunyelwe phakathi kwabakhiqizi baseYurophu.

Ngakho-ke yini ayisebenzisayo njengezinto zokwakha izicathulo zeRalf Ringer? Ukubika kwamakhasimende ukuthi iningi lamamodeli anikezwa yinkampani emakethe yaseRussia yenziwe nge-suede, lesikhumba (kokubili izinso kanye nemvelo), izindwangu nezindwangu. I-sole iyinto eyenziwe nge-tuna, i-polyurethane, i-raber noma i-ethylene vinyl acetate. I-lining nayo ikhonjiswe noma ivela esikhwameni, noma ivela ezikhwaleni eziphezulu.

Isu

I-Ralf Ringer yenkampani iqaphele ukuqinisekisa ukuthi ikhwalithi yemikhiqizo yayo isesimweni esifanele, futhi nokuthi izicathulo zisebenza njengomsebenzisi-mnandi ngangokunokwenzeka. Isu lokuthengisa, esakhiwe ngemuva komqondo jikelele wokusebenza komkhiqizo, laklanywa ngendlela yokuthi kungaba kuhle kumakhasimende ukuthi abuyele ezitolo zenethiwekhi, kuhlanganise nokuthenga izicathulo zonyaka olandelayo. Inkampani ecatshangelwayo ibonakala ngokulinganisa okucacile kwezindleko zokukhiqiza kanye nekhwalithi yayo. Konke kusebenza ngendlela yokuthi isidingo sabathengi sinelisekile ngaso sonke isikhathi. Lokhu kuqinisekisa ukuthi kungenzeka ukuthi kukhona impendulo. Noma yiliphi ikhasimende lingakwazi ukukhulumisana nombono wakhe mayelana nemodeli ngayinye, kanye nokuthi yini okufanele ishintshwe noma ithuthukiswe kuwo. Lonke lolu lwazi lucubungulwa ngokugcwele yiqembu labachwepheshe abaqaphela ngokucophelela amaqoqo amasha ezicathulo. Amahlumela e-Ralf Ringer ahlongozwa kanjani? Izicathulo ezinjalo zivelele isikhathi eside. Yiqiniso, akwenzi ngaphandle komshado wokukhiqiza, kodwa amacala anjalo ahlanganiswa nemigomo yesiqinisekiso. Isikhathi salo sinezinsuku eziyishumi nane kuya kwengu-90.

Yiziphi izici zezinqathu zenkampani ekhonjiwe?

• Ama-Boot Ralf Ringer (ukubuyekezwa kuqinisekisa leli qiniso) ukumelana nesithwathwa esinamandla kakhulu.
• Ukutholakala kwe-insoles eyingqayizivele.
• Amapulangwe amanengi afakwe ama-cushion ekhethekileko, i-teknoloji yokukhiqiza eyenziwa ngabachwepheshe be-Italy abanekhono.

Izikebhe zabesifazane

Ukubuyekezwa kwe-Ralf Ringer kuchaza njengomkhiqizi wemicathulo ophethe kahle ngesigamu esihle somuntu. Kwabesifazane, le migqa yomkhiqizo elandelayo yasungulwa:

• "Idolobha". Isici esiyinhloko esihlukanisayo salesi siqeshana sezicathulo kungcono kokusebenza kwayo okungenamthetho. Ngakho-ke, zonke izinhlobo ze "City" zenziwe nge-isithende elincane, eliqinile, noma elisezingeni elilodwa.
• "Isitayela". Lolu hlobo luchaza izicathulo zezibonelo kuphela. Abaqambi banikeza amakhasimende ithuba lokukhetha umthunzi ofanele kanye nomodeli kusuka ebangeni elibanzi kakhulu. Abathengi abahlukene baqaphela ukuhlobisa okungavamile kwezicathulo kanye nezithende ezinhle eziphakeme.

Shoes Men

Amamodeli wamadoda kwinethiwekhi yezitolo ezicatshangelwayo ahlukaniswa kanje:

• "Idolobha". Izicathulo eziduduzayo ezenzelwe ukusetshenziswa nsuku zonke.
• "Isitayela". Amamodeli enhle ngezikhathi ezikhethekile.
• "Impelasonto." Izicathulo zemisebenzi yangaphandle. Isici salo kusetshenziswa izinto ezikhethekile zokuphefumula, kanye namapayipi alula kakhulu.
• "Classic". Kufanelekile izembatho zesitayela sebhizinisi.
• "Omkhulu." Yenzelwe kulabo abathengi abanomqondo onamandla wemilenze.
• "Ralph wangempela". Kufaneleka noma yisiphi isitayela sokugqoka kanye nohlobo lomcimbi.

Izingane

Eminyakeni emibili edlule kwakukhona umugqa omusha wemikhiqizo Ralf Ringer - izicathulo zezingane. Impendulo ibonisa ukuthi lesi sinyathelo sithole impendulo enhle phakathi kwamakhasimende we-firm. Lo mbono wavela lapho ukuthengiswa kweqoqo labesifazane kuphelele ngokufanele. Kusukela ekuqaleni kwaqala ukuhambisana nokulinganisa. Iqoqo liqukethe kokubili iziko zesikole nezansuku zonke.

Zonke izicathulo zenziwa kuphela ngekhwalithi ephezulu yangempela. Abachwepheshe abanolwazi kuphela ababandakanyeka ekwakhiweni kwamamodeli wezingane. Yingakho abazali bangaqiniseka ukuthi ingane yabo izonikezwa izicathulo ezinokwethenjelwa, eziqinile.

Izicathulo zasebusuku

Yimikhiqizo ehlosiwe kule nkathi ekhombisa ngokucacile ukuthi imikhiqizo ephezulu ikhampani ikhiqiza. Uyini umehluko phakathi kwamabhoti ebusika u-Ralf Ringer? Izibuyekezo ziqokomisa izici ezilandelayo:

• Amandla nokuthembeka.
• Ukumelana namazinga okushisa aphansi kakhulu.
• I-soles eyingqayizivele yedwa, eyenzelwe izicathulo ezibhekana nokucindezeleka okukhulu.
• Gqoka ukumelana.
• Izicathulo "ziphefumula", okubaluleke kakhulu emilenzeni yamadoda, okuvame ukukhulelwa yizifo ezithathelwanayo. Yingakho amabhuzu e-Ralf Ringer (abuyekezwa ngokugqamile leli phuzu) anezinhlobo ezikhethekile zokuphuza umoya. Kuphumelela ngisho nalabo abanamahora amaningi kulezicathulo egumbini elifudumele.
• Ubuchwepheshe bezinyawo ezihleliwe. Yenzelwe ngisho nomuntu othile osebenzisa lolu hlobo lwezicathulo, futhi ikuvumela ukuba ulinganise umthwalo okwenzeka ngesikhathi uhamba.

Amaqoqo abesifazane

Izicathulo zabesifazane zenkampani ebhekene nombuzo ziheha amantombazane hhayi nje ngekhwalithi yabo engenakuphikwa, kodwa nangenxa yokuklama kwabo okumangalisayo. I-assortment iyinhle: ungathenga izicathulo, namashiya, nama-moccasins, nezicathulo zezemidlalo, nezicathulo ezinomusa, nezikhumba ze-chic. Inqubo yokukhiqiza, izinto zokwakha zemvelo eziqine kakhulu kanye nobuchwepheshe obusha baseYurophu zisetshenziswa. I-Suede nekhanda, njengoba kuyaziwa, ibonakala ngomoya ovelele kakhulu, futhi iyanamathela ngokugcwele ezinhlobonhlobo zokulimala komshini. Ikhwalithi ephakeme kanye nemigqa ehlukile. Zisebenziswa ngempumelelo ngisho nangezinkathi ezisheshayo kakhulu. Lokhu kungenxa yokuthi ekukhiqizeni, izinto ezifana ne-polyurethane, i-rubber ne-ethylene vinyl acetate zisetshenziswa. Iningi lamamodeli livumelane nezidingo zomuntu siqu nezidingo zabesifazane abahlukahlukene.

Yiziphi ezinye izinzuzo ezithandwa ngabokuqoqa izicathulo zabesifazane?

• Kufaneleka kumantombazane abathanda ukuhola impilo esebenzayo.
• Induduzo nokulula okulula.
• Ikhono lokukhetha ibhangqa elizohlangana ngokugcwele nezifiso nezidingo zakho.
• Ububanzi obubanzi bezicathulo. Ungakhetha i-pair elifanele nganoma imuphi umcimbi. Lapho kukhona ama- sneakers afudumele , izicathulo zakudala, izicathulo zezemidlalo, amabhuzu amahle kunamahloni aphansi, amamodeli amahle esithende.
• Izinto zemvelo (isikhumba noma i-suede).
• Ukukhishwa okuphezulu kwekhwalithi.
• Akuyona ifolda elula.
• Iphuzu eliyinhloko lefilosofi yenkampani ukuthi izicathulo kufanele zikhululeke. Ngakho-ke, amamodeli esithende noma isiteji esiphezulu kakhulu uzothola lo mkhiqizi kakhulu ongavamile.

Izitolo zokuthengisa

Izinkampani zenkampani ekhonjiwe ziyathengiswa eMoscow, eSt. Petersburg, ezindaweni eziningi zaseRussia, nakuzo zonke amazwe aseCIS. Ngaphezu kwalokho, amanethiwekhi omthengisi wenkampani athengisa unomphela. Ngakho, ngokwesibonelo, ekupheleni kuka-2016, isitolo esingamashumi amane nanye sokuthengisa imikhiqizo yalolu mkhiqizo savuleka enhloko-dolobha. Kumele kuqashelwe ukuthi inethiwekhi yokusabalalisa yenkampani "i-Ralph Ringer" iyinkimbinkimbi kakhulu ensimini yeRussia Federation. Ihlanganisa amapulatifomu ayizinkulungwane ezidayisa ukuhweba, phakathi kwazo kukhona izitolo ezikhethekile eziyikhulu namashumi amabili. Kukhona nethuba lokuthenga imikhiqizo kwi-intanethi. Izakhamuzi zaseMoscow zingasebenzisa ngisho nezinsizakalo zesitolo, ezivulekile ngqo efektri. Ukuhweba amanethiwekhi kunikezela amakhasimende avamile isaphulelo sokuthenga izicathulo. Ukwaziswa ngezaphulelo zamanje nokukhushulwa noma yimuphi umthengi angathola ngqo ezitolo zokuthengisa.

Naphezu kwakho konke, inkampani ibeka amanani entando yeningi kakhulu emikhiqizweni yayo. Engxenyeni yeRussia Federation kukhona inani elikhulu labamele abamele lo mbuzo obhekene nawo. Ngalinye isakhiwo esinjalo singanikeza ububanzi obugcwele bezingubo ezihlinzekwa yinkampani. Kodwa-ke, labo abamele ngezinye izikhathi banethuba lokuzimela ngokuzimela ngemigomo yokudayiswa.

Le nkampani inikeza izinketho ezintathu zokuqaliswa:

• "Thenga-ngaphakathi-esitolo" (isitolo esithile endaweni yokuthenga yezakhiwo eziningi).
• Thenga ngaphansi kwesibonakaliso (iphuzu neminyango eminingana, eyodwa kuphela eyisihlangu).
• I-Multibrand yokuhweba iphuzu.

"I-Ralph Ringer" ngumkhiqizi wemicathulo onomthwalo wemfanelo owenza ngokucophelela izinhlanzi zakhe, ecabangela izici zakhe nezidingo zamakhasimende, futhi usebenzisa kuphela izinto zokwethenjelwa zemvelo ekukhiqizeni. Izicathulo ezinjalo zikhululekile futhi zizohlala isikhathi eside. Qaphela ubuhle nokulula kwabathandekayo bakho. Thola imikhiqizo kuphela abakhiqizi abahamba phambili abayitholayo. Phela, umsebenzi kanye nenhlalakahle yomuntu ngesikhathi sosuku kuncike ekutheni ukhululekile kangakanani uzizwa esitokisini esithile sezicathulo. Yenza ezitolo, okungeke uzisole kamuva!