"Oriflame" noma "Avon" - ikuphi okungcono Amaholo kanye nekhwalithi izimonyo?

Kuleli zwe lanamuhla cishe wonke umuntu ngandlela-thile obakhathalelayo isikhumba impilo yabo, futhi cishe bonke abesifazane futhi wasebenzisa izimonyo. Ngakho ngokuvamile kuphakama umbuzo - lokho brand ukukhetha? Kunenqwaba izinto ezahlukene ukuthi izincazelo kanye izakhiwo zifana, kodwa kulokhu kuzomele wenze ukukhetha noma kunjalo. Uma uhlala e-Russia, ngokuvamile ukukhetha kuyehla izinkampani ezimbili, okuyizinto abahlinzeki enkulu izimonyo ukunakekelwa zokuhlobisa kanye isikhumba ukuze. Lokhu "Oriflame" futhi "Avon". Ngaphezu kwalokho, abagcinanga ukunikezela imikhiqizo, kodwa futhi ukuze umeme wonke umuntu ofuna ngaphandle ukuqeqeshwa noma isipiliyoni ukusebenza isakhiwo sabo. Kulesi sihloko sizogxila kukhethwa "Oriflame" futhi "Avon" - okuyinto engcono? Futhi kuyokwenzeka kanjani ukuba nomthelela isici ukukhiqizwa, ie nomkhiqizi izimonyo Kungcono ukuthenga, futhi umbuzo we umsebenzi kungenzeka - okuyinto inkampani engcono ukuya lapho uyakhona banamathemba ngaphezulu, lapho sizinake ngaphezu nokunye. Njengoba ufunda lesi sihloko, ungakhetha ngqo ngokwakho lokho evumelana nawe best, "Oriflame" futhi "Avon". Yikuphi okungcono? Lo mbuzo luyindida kancane, ngoba wonke umuntu, ngakho ke umuntu oyedwa Ongakuthanda ukhilimu, kanye nezinye - omunye. Futhi umsebenzi - othile efuna ukuchitha sonke isikhathi sakhe ku ukudayiswa izimonyo, kuyilapho umuntu ebheka isikhathi ingxenye, oyoletha kancane pocket money. Ngakho lesi sihloko uyonika ulwazi oluyisisekelo kuphela ukuqhathanisa okuyisisekelo abakhiqizi ezimbili.

Kuyini lokhu?

Ngakho, sekuyisikhathi uqhathanise abakhiqizi ezimbili ezinkulu izimonyo - "Oriflame" futhi "Avon". Yikuphi okungcono? Ukuze siphendule lo mbuzo akulula, ngakho-ke, silihlobanise sisondele kancane kancane. Kungani ngidinga ukuqhathanisa ezimbili zalezi abakhiqizi? Iqiniso ukuthi kukhona ngobukhulu ensimini ka izinkampani Russian ehilelekile yokuthengisa izimonyo ezisebenzisa imodeli "kumuntu nomuntu." Lokhu kusho ukuthi ukusabalala imikhiqizo abathintekayo akuzona abadayisi e Izitolo okudayisa (isib, yebo, iyatholakala, kodvwa kugcizelela akuyona kubo), futhi amakhasimende avamile. Noma ubani angakwazi abe umxhumanisi futhi basakaze imikhiqizo inkampani ekhethiwe esenana hhayi kuphela iphesenti inzuzo, kodwa futhi ezihlukahlukene izaphulelo. Ngokuqondene yezimonyo kakhulu, liphinde ethandwa kakhulu eRussia - Yiqiniso, akuyona okunethezeka, alikufanele imali eningi, ngakho ukuthi kuhloswe omningi umthengi isilinganiso bayojabulela usebenzise kokubili izindlela kanye ithuba lokwenza imali yokwenza lokho ukukwenza. Manje ngoba sewuyazi ukuthi mayelana, ukuthi kukhona izinkampani, njengokuthi "Oriflame" futhi "Avon", "yini ezilungele kangcono" - lena umbuzo okusengqondweni yakho. Futhi lesi sihloko kuzokusiza unquma futhi wenze ukukhetha.

amaqiniso Key

Ufuna ukwazi ukuthi yini izimonyo kangcono - "Oriflame" futhi "Avon"? Kulokhu, kufanele simazi nezinkampani ezimbili. Kufanele uqale nge iqiniso lokuthi "Avon" mayelana kabili endala njengomlando "Oriflame" - inkampani yasungulwa ngo-1886 e-United States, kuyilapho "Oriflame" wazalwa ngo 1967 e-Sweden. Lapho kuhambile igama obungajwayelekile? "Avon" yethiwa emfuleni eponymous yiwo ogelezela e-England, kuyilapho "Oriflame" - yokudumisa banner Swedish bobukhosi, okuyinto iqanjwe "Oriflame". Njengoba for umsebenzi womphakathi, kukhona "Avon" kusobala ukuthi ngaphambi isinyathelo. Nakuba iningi isinyathelo esikhulu "Oriflame" kwaba co-ekusungulweni International Wezingane Fund, "Avon" ngoba nomlando wakhe omude esetholé eziningi izimali futhi bahlele eziningi izinhlelo ezahlukene. Isenzakalo esidume kunazo zonke phakathi kwabo kukhona uhlelo esiza abantulayo ngokumelene ludlame lwasemakhaya netingoti uhlelo esiza abantulayo yokulwa nomdlavuza webele, lapho imashi emikhulu ligcinwe njalo ngonyaka. Kubalulekile ukuphawula ukuthi inkampani "Avon" kwaba ngomunye wabokuqala wenqaba ukuhlola imikhiqizo yabo ezilwaneni ngo-1989. Nokho, lokhu kuphela uhlobo "yangemuva engavumelekile itholakala", kodwa manje udinga ukuthola ukuthi izimonyo kangcono - "Oriflame" futhi "Avon"?

ukuhlolwa yomkhiqizo: ikhethelo labantu, "Oriflame"

Abaningi bayazibuza ngalokho izimonyo kangcono - "Avon", "Oriflame" noma "Faberlic"? Lesi sihloko sigxile kakhulu kuphela amagama ezimbili zokuqala, njengoba "Faberlic" kancane kancane ethandwa phakathi kwabasebenzisi, kanye ngenxa yokuthi izifundo ngokuvamile yenziwa kwimikhiqizo senzelwe ukunakekelwa kwesikhumba, abonisa ukuthi ukusebenza kwalo mkhiqizo kuyinto ezingeni eliphansi. Ngokwemvelo, akunakwenzeka ukuchaza yonke imikhiqizo ngesikhathi esisodwa, ngakho ukuqhathanisa wakhethwa ikhethelo labantu, nenye inkampani. Kusukela "Oriflame" kubhekwa Cream Uthando Imvelo, kanye Imiphumela yabonisa ukuthi izinga pH, okuyinto ingenye nemingcele ebaluleke kakhulu ukuthi ukucacisa kokubili ukusebenza kanye kwenkululeko ukhilimu kwaba ezingeni 5.5, okuyinto kucishe nalokho ezingeni pH has isikhumba enempilo. Kusho ukuthini lokhu? Lokhu kusho ukuthi le cream ingasetshenziswa for isikhumba oily njengoba normalizes isikhumba ukulinganisela. Kepha asenze isikhumba, okuyilona elisebenzayo futhi omunye nemingcele ebaluleke kakhulu, lokhu ukhilimu is hhayi babhekana kahle kakhulu nge umsebenzi walo. Yebo, i-product kahle moisturizes isikhumba, kodwa kakade kwehora lonke ehwamukile umswakama, ukuze plus inketho ukubeka akunakwenzeka. Nakani futhi kokuqukethwe izinto asebenzayo futhi excipients ukhilimu - kulesi simo, babengamaphesenti 6.6 cent, okuyinto ingenye ukusebenza okungcono phakathi ethandwa izimonyo isabelomali ngamunye. Ukuze uqhathanise - oshiwo ngenhla "Faberlik" -krema izinto okuqukethwe amaphesenti 5.8. Ngakho uma ufuna ukwazi ukuthi izimonyo kangcono - "Avon", "Oriflame" noma "Faberlic" - khumbula: umkhiqizi lesibili lingazange libonise uhlangothi lwakhe engcono. Kodwa akunakwenzeka ukuba enze ukukhetha, akubhekwa ikhandidethi yesibili.

Umkhiqizo Ukuhlola: Cream "Avon"

Cream Solutions Hydra Beyond ngu "Avon" sikhethwe ukuze uthole ukuthi siyoba isivivinyo esifanayo. Manje ungakwazi ngqo qhathanisa imikhiqizo ezimbili unombono Prolixir ukhilimu "Faberilk" njengoba uhlobo ithephu ukwazi okuyinto engcono - "Avon" noma "Oriflame", noma "Faberlic". Ngakho, njengoba esigabeni esandulele kumele kuqale nge pH inkomba, okuyinto kule cream 6.6 - kunzima kakhulu ezingeni eliphezulu, ukuze nje sikwazi ukusho ukuthi lokhu ukhilimu asifanele inkinga isikhumba. Kunalokho, kungcono ukusebenzisa labo isikhumba evamile, ngaphandle kwezinkinga futhi imibimbi. Ngokuqondene umswakama, kukhona isikhathi "Avon" kubonisa omunye imiphumela engcono phakathi kwazo zonke isabelomali. Kuqhathaniswa "Oriflame", ukhilimu futhi moisturizes isikhumba, kodwa umphumela wawo kuthathe amahora ambalwa, kunokuba ihora elilodwa nje. Kodwa ngisho lapha, "Oriflame" akulona embi kakhulu, ngoba "Faberlic" ngisho nalapho isicelo engcono moisturized. Uma sikhuluma okuqukethwe izinto asebenzayo umkhiqizo kanye excipients, kuba elilingana 7.8 per cent, okuyinto aphakeme phakathi kwazo zonke isabelomali - ngisho ezinye izindawo okunethezeka ungenalo okuqukethwe okunjalo eliphezulu izinto. Futhi, uma iqhathaniswa 'Faberlic "ke ikhethelo nomkhiqizi izinto eziphansi ngisho nangaphezu" Oriflame "cream. Awu, manje uthola ulwazi olwanele ukunquma ukuthi yini ezilungele kangcono - "Avon" noma "Oriflame" noma "Faberlic".

okutholakele

Uthole Ulwazi abanye ukuthi kuzokuvumela ukuba wenze isinqumo: "Oriflame" futhi "Avon"? Hlobo luni makeup engcono ukukhetha? Uma siqala kusukela Imiphumela yalolu cwaningo, i- "Avon" "Oriflame" ngokucacile aphakeme cishe kuzo zonke izinkomba - ikhethelo lokhu umakhi kuyinto moisturizes ngcono kakhulu esikhumbeni futhi kugcina umswakama isikhathi eside, njengoba has a okuqukethwe okuningi ephakeme izinto asebenzayo futhi excipients. Nokho, kuwufanele ukunaka yokuthi pH lezi okhilimu ihlukile, ngokulandelana, zingabantu efanelekayo izinhlobo isikhumba ezahlukene. Eceleni kubalulekile ukuze uqhathanise imikhiqizo emibili nge cream "Faberlic", okuyinto futhi libhekisela imikhiqizo ezivamile isabelomali. Futhi kulesi simo ngokuthi "Avon" futhi "Oriflame" bebakhulu esincintisana lwesithathu. Into yokugcina kufanele sibheke - lena intengo umkhiqizo. Uma ukhilimu "Oriflame" ungakwazi ukuthenga kancane njengoba ezintathu zamadola, umkhiqizo "Avon" isivele abiza amadola amahlanu. Ngakho, isilinganiso izinga / intengo banayo mayelana efanayo, ukuze ukukhetha sokugcina kufanele wenze ngokwakho. Kodwa sonke siyazi ukuthi kungcono kakhulu ukusebenzisa nje wonke umugqa izimonyo kamakhi esifanayo, njengoba wayeseboshwe wacabanga ngokusebenzisa zonke inhlanganisela okwesikhathi ukuhoxiswa egcwele. Ngakho-ke, ngaphambi kokwenza isiphetho esichazayo ngokuqondene nalokho kungcono - "Avon" noma "Oriflame" (2016 cishe wonke aphethwe ngaphansi kohlelo olubizwa ngokuthi ukubangisana lezi abakhiqizi amabili) - kuwufanele look kweminye imikhiqizo asikhiqizayo.

neminye imikhiqizo

Uma bazama ukuthola ukuthi yini ezilungele kangcono, "Oriflame" futhi "Avon", namanye amakhasimende ingakusiza. Kuyi-Internet umuntu angathola ngisho ukuqhathanisa egcwele izinga imikhiqizo ethile. Noma kunjalo, abasebenzisi ziyawujabulela kakhulu njengoba inkampani eyodwa futhi ngakolunye uhlangothi. Kwenza akukho mqondo ukuze kuhlu yonke Izibuyekezo omuhle, njengoba achaza ngokuvamile okufanayo, eqinisekisa igama umklami sika mayelana high quality, ukusebenza kahle kakhulu kanye nezinye izici ezinhle lomkhiqizo. Kodwa kuthiwani uma usesha impendulo engeyinhle? Lokhu kungase kukusize ukuba wenze ukukhetha, ngoba izimpendulo zincike umkhiqizo onjani unesithakazelo. Uma sikhuluma izimonyo, abantu abaningi bathi kungcono ukwedlula "Avon", kodwa kukhona nalabo ungavumelani. Okuningi ngokunembile, kukhona ukusho ukuthi izinkampani ezimbili ukwenza umsebenzi oncomekayo nge umsebenzi wabo. Kodwa ngokuphathelene izimali, kukhona imibono ehlukene kwi ngezinyawo kanye nail ukunakekelwa. Iqiniso lokuthi abantu abaningi baye babika ukuthi "Avon" izikhungo ezinjengalezi kukhona neze. Ngokwesibonelo, uma sikhuluma nail polishes, abasebenzisi ukubhala ukuthi zingabantu isikhathi eside kakhulu ukuze ome, futhi ngokuvamile unezinkinga isicelo ungqimba yesibili, okuyinto kunoma iyiphi wayengafuni ukuya embhedeni ncamashi. Futhi uzinake kuyinto lipstick ukuthi "Oriflame" kukhona izinga ephansi kakhulu kunalokho abaningi balindele, ikakhulukazi uma ziqhathaniswa ukukhiqizwa "Avon". Namanje kungenzeka ukusho izwi mayelana imoto, okuyinto, ngokusho kwabanye abasebenzisi kakhulu, ayikho yezinkampani. Nokho, uma ngempela kanye okubuyayo they tando ningi cishe "Avon". Ngakho yini oyikhethayo - "Oriflame" futhi "Avon"? Yikuphi okungcono ngekhwalithi? Ngokusho lokhu umbandela imikhiqizo kokubili izinkampani imayelana okufanayo, kodwa "Avon" eliseduze lux ngaphandle "Oriflame", kodwa "Oriflame" futhi singabizi.

amakha

Kufanele futhi sikhulume zemimoya - kusobala ukuthi musa sibonga wentengo ongaphakeme basonta ikilasi okunethezeka, kodwa, athandwa kakhulu phakathi umsebenzisi isilinganiso. Ngakho-ke, kuyasiza ukuqonda lokho kuhle kakhulu ukuba uwuthenge imimoya - "Avon" noma "Oriflame". Kungcono ukugcina imimoya "Avon", nezinye izinkomba eziningi nazo bebakhulu umncintiswano kusukela "Oriflame". A ezihlukahlukene flavour, inhlanganisela yabo abanekhono, khona-loop, nokunye okuningi - okwamanje, "Avon" iya phambili. Nokho, lokhu akusho ukuthi lo "Oriflame" imimoya emibi kakhulu okukhulunywa - wonke umuntu azitholele okuthile okuthakazelisayo. Vele "Avon" cishe ukukwenza. Ngakho akulungile ukubuza ukuthi ukunambitheka kungcono, "Avon" noma "Oriflame" - umuntu ngamunye ungathola yena okuthile ofanele like umenzi omunye. Kodwa ku "Avon" imimoya izinga nokwehluka ngesikhathi ngaphambi "Oriflame" okwamanje.

Imisebenzi "Avon"

Ngakho manje unayo ophelele imikhiqizo kokubili izinkampani ungenza kubo umqondo jikelele futhi esekelwe ukuthi ukhethe lowo wena abaningi abathakazelayo. Kodwa kunesinye isici esibalulekile, okuyinto aluhileli ukunakekela isikhumba sakho siqu noma izimonyo - lokhu nokubambisana nayo inkampani ukuze athole inzuzo. Uma ufuna ukuba abe ngumxhumanisi noma umele omunye alezi nkampani, esibayeni sekugcina kulesi sihloko kuzokusiza unqume ukuthi ukhetha - "Avon" noma "Oriflame". Amaholo kuzo zombili izinkampani Yiqiniso, akuwona uzinze, ukuze konke kuzoncika wena. Ngakho, okokuqala kufanele sinake "Avon" - lokhu inkampani ekufakeleni uthola ekuqaleni khulula. Cishe akudingeki wenze ukuba abe ngumxhumanisi - ugcwalise ifomu, futhi usuthathe lithathiwe. Kusukela oda kuqala, uzokwazi ukuthola imikhiqizo "Avon" nge isaphulelo ngamaphesenti angu-30, okuyinto bayoqhubeka bekhula. Ungasebenzisa le Isaphulelo emnothweni zabo nangenxa Amaholo. Ulapha amathemba elikhulu lokwanda umsebenzi - ngokuhamba kwesikhathi ungafaka ngisho ukuthuthukiswa umholi uhlelo abe umxhumanisi. Kodwa kukho konke lokhu kukhona eyodwa ethile - kunzima kakhulu kalula. Ngokuvamile, abantu abafuna ukuba ngumxhumanisi, enethemba ukuze uthole imadlana lapho nethuba. Esikhathini "Avon" indlela sibucayi kakhulu - uzodinga ukwenza ukuthenga unomphela sina futhi adayise inqwaba izimpahla bona ahlule. Futhi iyiphi amaphutha ungakwazi ukuphuca isihloko fa elitholakale kanzima kanjalo. Ngakho "Avon" kufanelekile labo abazimisele ukwakha siqu mini-ibhizinisi lakho. Nokho, ukucabangela omunye ngokuqinile ngeke sivumele ukuba uqonde ukuthi kungcono ukuba ukhethe "Oriflame" futhi "Avon". I kangcono ukuyenza? Ukuze siphendule lo mbuzo, kubalulekile ukubheka umsebenzi "Oriflame".

Sebenza "Oriflame"

Ufuna ukwazi lapho kungcono - "Avon noma" Oriflame "? Lapho kangcono ukuthi asebenze "Avon" noma "Oriflame"? Ingxenye puzzle usulungile, manje kubalulekile ukubheka owesibili. Yini ehlukanisa umsebenzi "Oriflame"? Iqiniso lokuthi kukhona eqinile nakho ngeke kusize ingasaphathwa - ungakwazi nokuqalisa imikhiqizo amaningi njengoba ufuna - nje yimalini uzothola kusuka lokhu kuzokwenza encike kuyo. Ngaphezu kwalokho, kukhona ukukhuthazwa inikezwe ngakho kulula kakhulu, futhi ngaphezu kwakho konke, futhi kukunikeza imali eyengeziwe. Uma umeme abangani bakho babe ngabeluleki, uzothola iphesenti yokuthengisa zabo. Ungaqhubeka ukusebenza ukuze uthole imali eningi - noma ulishiye njengoba futhi nje ube engenayo yekwentiwa nalabo consultant engezansi ngawe mbhoshongo.

Abasebenzisi kakhulu amathuba okuba basabele kahle kulona "Oriflame", ngoba kukhona awudingi kakhulu - kumele bazibonele iphinde ichaze ngokwakho onjani ezingeni imali ungathanda ukuba. Ngakho kuba impela kuyaqondakala ukuthi abantu bekhuluma usebenza "Oriflame" ufudumele kakhulu kunangezingamashumi ayezibone "Avon". Kodwa uma ufuna ukuya phambili ukukhuphuka eliphezulu kuma-corporate, uzobona ukuthi zombili izinkampani ukuthi kufanele ubekezelele umncintiswano sina futhi wafaka eziningi umzamo ukuze uphumelele.

Iziphetho umsebenzi

Ngokwemvelo, ngokushesha nje lapho kufanele kusho ukuthi kule ndaba lukhulu kuxhomeke kulokho umgomo ongazibekela wona. Uma ufuna abe ohlangothini imali encane futhi ujabulele ezinye zezinzuzo ngesimo izaphulelo, amasampula lokuqala imikhiqizo emisha kanye nokunye, khona-ke nakanjani kufanele bakhethe "Oriflame". Ungasebenza kakhulu ngendlela ofuna, futhi uthole okuningi sifanelwe. Nokho, uma izinhloso zakho ezimbi kakhulu, khona-ke kufanele sinake "Avon", kusukela ukuthi yilapho uyoba ithuba ephakeme yokwakha ama-career ngomqondo ogcwele wegama. Uzokwazi ukuba kudlule isifundo bandulo ngesikhathi "Academy of Beauty and Business" futhi ube nesikhathi ongeke imali umxhwele. Kodwa konke lokhu kuzodinga ukuthi sizikhandle ezinkulu nokulandela imikhawulo esiqinile. Ngokwesibonelo, umxhumanisi ngamunye uthola esifundeni sakhe, okuyinto lokusakaza izimonyo, ekufezeni nezindinganiso ezithile. Uma nedovypolnyaete kuyinsakavukela - ulahlekelwa intuthuko futhi uthole imali encane.

Yikuphi okungcono ngokuya umsebenzi - "Avon" noma "Oriflame"? Ukuze mina, it has ukuchaza ngayinye ngokuzimela, njengoba zombili izinkampani ezindabeni umsebenzi, okuningi ngempela ehlukile kunaleyo ngekhwalithi izimonyo kukhiqizwa. Nokho, ulwazi oluyisisekelo ozitholile kakade, futhi ngesisekelo kungaba kakade ukudweba noma iyiphi iziphetho. Ungagijimeli - Hlaziya ukuthi yini oyifunayo lo msebenzi kuwe, ayini amathemba akho futhi ukuthi singakanani isikhathi bazimisele ukunikeza lo msebenzi. Futhi ukhetho best - kuyinto ukubhalisa kuzo zombili izinhlelo, ngoba engenzi abiza lutho. Ungenza mahhala - futhi uzame kokubili. Kunabantu abazimisele angabacwasi ngokushesha evumelana nabo. Futhi kukhona labo kanyekanye ukusebenza futhi "Avon" futhi "Oriflame". Ngakho ungakwazi ukuhlola ngokuphepha, ukuzama futhi uqinisekise ukuthi yini ofanele kakhulu kuwe. Futhi eqhathanisa ngayo ulwazi mayelana nemikhiqizo, njengoba kuyomelwe ukufinyelela emikhiqizweni ye inkampani okuyiwona usebenze.