Ngo-Inthanethi ukumaketha ukuguqulwa - Iyini?

"Ukuguqulwa" - kungenzeka lokhu izwi ozithandayo kakhulu internet lanamuhla abakhangisi. Uma kuziwa yesikhulumi ukukhangisa noma entsha umkhiqizo marketing, kanye wezwa lo mbuzo: "Yini ukuguqulwa yakho?". Ake sibheke kahle yilokhu lo mqondo.

Okokuqala - incazelo. Ngomqondo jikelele yesayensi ukuguqulwa - lokhu ushintshe noma yini ukuguqulwa. Leli gama kabanzi i-chemistry, i-physics, ezomnotho kanye imithi.

Futhi internet marketing ukuguqulwa - iyona isilinganiso sesibalo izivakashi owenza okuthile abahlosiwe kwisayithi, ukuze lonke inani izivakashi kule nsiza. izenzo Afunwayo kungenzeka ubeke okuningi okuhlukile: kusukela ukubhaliswa elula kusayithi ukuthenga umkhiqizo ahlinzekwa. lokuguqulwa libhekisela indlela izivakashi alungele ukuba ubambisane ibhizinisi ehamba kule nsiza.

Ukuze kutholakale izinga ukuguqulwa, kubalulekile ukubala iphesenti inani eliphelele izivakashi kwesibalo sabantu abavakashela indawo asebeqedile. Ngokwesibonelo, uma emini ekukhangiseni kusayithi wehlela kubantu 100, futhi abenze ukuthenga abantu 3, kulesi simo, izinga ukuguqulwa kuyoba 3%. Hlaziya ngale ndlela kungaba futhi izingxenye ahlukene: ikhwalithi traffic, ukuguqulwa Amakhasi ngazinye umthombo, ikhwalithi yokukhangisa.

Ngakho, ukuguqukela - kungcono ithuluzi omkhulu sokunquma kahle kwalezi zinsiza. Ngosizo izibalo ezilula, ungakwazi ukunquma ukuthi isayithi nezidingo izethameli eziqondiwe, ingabe zikhona izikhubekiso emakhasini alo izivakashi abakudingayo.

ukuguqulwa ngokuthe xaxa kuncike ezicini zangaphakathi nezangaphandle.

Izinto zangaphakathi zihlanganisa lezi ezilandelayo:

1) Okuqukethwe yangaphakathi futhi amasayithi ulwazi.

kanjani kalula izivakashi ukuthola ulwazi abaludingayo kwisayithi, kungakhathaliseki ulwazi ekhangayo anezinhlaka?

2) Motivation izivakashi.

Ngokuqiniseka ukuthi izinzuzo yamemezela yokufuna izimpahla kusayithi?

3) Isiko yokuxhumana.

Indlela masinya ukhonza isikhungo oda reception ziqondiswe izivakashi?

4) i izinqubo esungulwe ibhizinisi.

Ingabe bonke wacabanga njalo liqiniswe icebo ukuze-kokuthola izimpahla?

Uma izinto yangaphakathi kulungile, manje ukwandisa ukuguqulwa incike izingxenye zangaphandle. Phela, labo abangase babe abathengi ungathola umthombo abathize, ibona kuphela Ufunde ngayo kusuka kunoma iyiphi imithombo yokwaziswa: izinjini noma ukukhangisa. Kuyadingeka ukuba ukuhlola ukutholakala umtfombolusito ngokuvumelana nemingcele eziningana:

1) Bangaki abantu nethuba ukubona isikhangiso kanye iya kusayithi? It kuncike platform izinga nokuya ukukhangisa, okuyinto kwakwenziwa isikhangiso.

2) Bangaki abantu ekugcineni uchofoze isixhumanisi ukuze iwebhusayithi elungile? Lithembela ngokuphelele isikhalazo kanye nomklamo sangaphandle isikhangiso uqobo.

3) Bangaki izivakashi ayeyile site, unesithakazelo ngempela ukuthenga umkhiqizo noma isevisi. A indima juqu udlalwa lapha ngokufanisa izidingo yokukhangisa ye kanti nabantu abahlosiwe. Phela, ukwandisa traffic jikelele akunzima: kwanele ukubeka isikhangiso sakho ekhasini lokuqala search izinsiza. Kodwa ku-inani izimpahla ezidayiswe ngeke athinteke, uma iningi izivakashi izohamba isayithi ku imizuzwana embalwa yokuqala.

Ngokusho ukulinganisa uchwepheshe, e runet iphesenti ukuguqulwa ngokwesilinganiso ububanzi 0.3% kuya ku-3%. Izindlela eziyinhloko okwandayo traffic (indawo sezimoto) - kuba azosebenzisa eliphezulu banner Teaser ukukhangisa, ukubeka kwezikhangiso umsebenzi kwemithombo nokwenza izinjini nokukhuphula isikhalazo ezibukwayo futhi indawo ulwazi. Ngemva kokuguquka - is, ngomqondo ongokomfanekiso, ukuhlolwa litmus of ukuphumelela ukukhuthazwa inthanethi-project.