Kuyini ukuguquka ku yokuthengisa? Incazelo ifomula kanye isampula ukubala. ukumaketha isu

Cishe abantu abaningi bezwa noma wahlangana expanses Inthanethi lafana CTR (kusukela English «ukuyichofoza izinga» -. «Value CTR") noma Ukukala Ukuvala. Zonke imiqondo le bahlanganiswe eside olulodwa - ukuguqulwa ku yokuthengisa.

Ukuguqulwa - okungukuthi

Enkabeni yalo, ukuguqulwa - a "ashintshe" umthengi okunamandla real. Ukuguqulwa kusiza ukuhlola nekusebenta ibhizinisi, ukuqonda, ngosizo okuyinto ungakwazi ukwandisa isibalo yokuthengisa. Kanjani ukubala ukuguqulwa yokuthengisa esitolo?

Kubalulekile nokukhumbula ukuthi ngisho uma lokuguqulwa efanayo inzuzo incike inani abathengi ezingaba khona. Ngokwesibonelo, ngo-6% ukuguqulwa kanye 100 engaba amaklayenti inzuzo wekhasi ruble 6. Kodwa uma inani abathengi ezingaba liye landa 1000, inzuzo kwaba kakade ruble 60 (ngesikhathi ukuguqulwa elifanayo 6%).

Kangakanani ukuguqulwa

Ukubala ekhethekile yokuthengisa ukuguqulwa ifomula yasungulwa, okulula kakhulu ukukhumbula. Kubukeka kanje.

(Inani amakhasimende / inani izivakashi) x 100% = Ukuguqulwa

Lokho isilinganiso nenani abathengi phakathi izivakashi abavamile iphindwe kwe 100 phesenti.

Ukuze uqonde kahle indlela okusezingeni eliphezulu kwezamabhizinisi, wokuguqula kufanele libe seduze nezindinganiso ezithile. Okuningi kuxhomeke ekutheni ukufunde imininingwane ukuhweba. Ngokwesibonelo, izingubo ezitolo nezinye ukuguqulwa imikhiqizo non-ukudla amazinga 30% kuhle kakhulu. Kodwa lokho ngoba zokudla Izitolo ukuthola ngokuvamile ifinyelela 75-80%. Ngo ngidayisa nge ngokucacile ewumngcingo, lapho banga akulona ubanzi kakhulu, yokuthengisa ukuguqulwa ngokuvamile ezingeni 10-15%.

Ngu yokulinganisa ukuguqulwa, kufanele nakanjani acabangele traffic. Uma isayithi noma esitolo kuziwa izilaleli non-abahlosiwe, ke iyehlisa ukuguqulwa.

Isibonelo kokubala ukuguqulwa esitolo

Ake sihlole kabanzi mayelana nokuthi yini ukuguqulwa ukuze yokuthengisa. Ake sithi sinokuthile isitolo esincane ukuthengisa amawashi okunethezeka. Ukuze kwandiswe yokuthengisa, siye bezazisa esitolo inthanethi nge-design ekhangayo, interface yomsebenzisi-friendly futhi izincazelo esiyingqayizivele ezibizayo. Ukuze wenze ukubhuka, kumelwe ukhethe izimpahla oyithandayo, chofoza "Thenga" futhi unikeze idatha lokuthumela. Kukhona yokukhokha ngqo kusayithi noma ngokheshi ngemva ukungeniswa.

It kuvela, injongo isayithi - ukuqinisekisa ukuthi umsebenzisi lugcwalise kwifomu loku-oda. Phela okhethiwe imenenja Isenzo esihambisana umthengi ukuqinisekisa futhi nixoxe imininingwane isicelo.

Nsuku zonke kwi website yethu eza kubantu abangaphezu kuka-600. Kuwo wonke la abantu uchofoze inkinobho "Thenga" futhi zidlule zonke izigaba ekuphumeni abantu 6 kuphela. It kuvela ukuthi amalungu 6 kwesokunxele idatha yabo - 1% wazo zonke izivakashi esizeni. Ngenxa yalokho, ukuguqulwa yokuthengisa zewebhu semithombo kuyoba 1%. Eziningi zazo noma kancane kanzima ukusho. Konke kuncike isihloko akhethiwe kanye nezinga mncintiswano kuwo. Kuyini ukuguquka yokuthengisa kuchazwa, manje ufunde indlela ukhuphule ukuguqulelwa.

Khulisa Sales Ukuguqulwa

Uma kukhona umbuzo abaphathi ukwandisa kwengxoxo, into yokuqala eyafika engqondweni kakhulu - ukuletha e endaweni yokudayisa noma kuwebhusayithi abavakashi abaningi. Ngokwesibonelo, ukwenza khona liye landa kusuka 600 abantu ngelanga-2000, ngisho nangokwengeziwe. Imfundiso yokuziphendukela izinombolo ezinkulu ngokuqinisekile elivumelekile, kodwa kukhona siyindlela elula kakhudlwana.

Sidinga kancane kancane, usuku nosuku ukuhlaziya imisebenzi yenkampani, izidingo amakhasimende ayo kanye ngesisekelo lesi ukuhlaziywa ukuthuthukisa isevisi, ngcono nokuthuthukisa isayithi. Ngakho, sizofika bang esengeziwe amakhasimende akho akhona. A new nje ungafuni ukuba ashiye.

umsebenzi njalo lo msebenzi kuphela kunomthelela ekwandeni inzuzo. Futhi umsebenzi lesi sabelo esibalulekile eyadlalwa ukumaketha isu ekhethiwe.

ukumaketha isu

Saqonda ukuthi kuleli ukuguqulwa yokuthengisa. Manje cabanga into efana isu marketing - ingxenye isu jikelele wenhlangano. Lena iqoqo ezithile izenzo, kucatshangelwa isimo emakethe, belinganisa iziteshi marketing ukuze kuzuzwe imiphumela izinga

Inani eliphakeme nganoma yisiphi Isu yokumaketha isu layo kuqalisa. Ngaphezu kwalokho, isidingo ukwenza analysis njalo izidingo emakethe wamanje. Lokhu kuzosiza ukudala imikhiqizo efunwa ngabakwa amaqembu athile abathengi.

Ukuhlela isu marketing siqukethe izigaba ezintathu:

- Ukuhlolwa isimo, noma ukuqhuba audit ngokugcwele leli thuba samanje inkampani, akuyo futhi Ngokuzayo kungenzeka.

- Isifundo yemigomo nezindlela ukuyifinyelela ngayo.

- Ukukhethwa zomculo engasetshenziswa ngokuphumelelayo ukulandela amasu abakhethiwe.

Umnotho kutfola amasu marketing, zikhona-matrix ekhethekile. Zenza izinqumo amasu e imininingwane.

Omunye futhi elalidume kunawo wonke - Matrix Boston Consulting Group. elinye igama layo 'share emakethe - ukukhula emakethe ". Esikhathini 60s ngasekupheleni matrix athuthukiswe futhi ekusebenzeni ngokuqinile "Boston Consulting Group". Ngokusho kwakhe, noma iyiphi inkampani echazwe njengo ingqikithi amayunithi ukukhiqizwa osendaweni ngokusebenzisa iphothifoliyo ukuhlaziywa. Le modeli ikuvumela ukuhlela zonke izinkinga isu yenkampani. It libhekene malula isihlobo, kodwa ethile eyinhloko - ukuntuleka olunembile umkhiqizo okuhlaziya, zisendaweni phakathi, okuyinto iningi iyiphi inkampani.

Kukhona amalungu afanayo umncintiswano kusukela United States yasungulwa usosayensi M. Porter. Ingqikithi umqondo wakhe ukuthi amazinga eliphezulu inzuzo ngokuqinile kumele abe isikhundla namandla maqondana izimbangi emkhakheni wabo.

Kusukela zonke izinhlobo zamasu ukumaketha kufanele uqaphele lokhu okulandelayo:

- Isu of emisha, ukwethulwa imikhiqizo emisha kanye nobuchwepheshe.

- Diversification, okusho Ukuhoxiswa imikhiqizo azihlangene ibhizinisi eyinhloko inkampani.

- amazwe - ukufinyelela ehlelekile kwamanye amazwe.

- Segmentation, noma ngamanye amazwi, ukuthuthukisa isu namaqembu abathengi ngabanye (izingxenye).

Zikhona nezinye izinhlobo amasu marketing. Isikhathi esining impela, ibhizinisi uhlanganise izakhi kusuka amasu ahlukene, ukwamukela umqondo yayo ehlukileko.

Marketing Strategy (isibonelo)

Ake sithi yethu amawashi esitolo okunethezeka kuletha inzuzo enganele. Isibalo izivakashi website yethu inthanethi esitolo ukhula, kodwa inani ukuguqulwa uhlala ezingeni elifanayo. Enza ngokuhambisana nepulani, sihlaziya isimo samanje, sihlonza ubuthaka bethu. Kulesi sigaba, kufanele nakanjani ukucacisa portrait umthengi target. Ungakhohlwa ukufunda iziphakamiso encintisana embonini yethu.

Uhlaziyo wembula ukuthi lezi zinto ezilandelayo abe nomthelela omubi:

- eziyinkimbinkimbi indawo ukusebenza;

- yokuntuleka incazelo yomsebenzi izimpahla;

- uhla kukhawulwe kuphela amawashi ezibizayo.

Ngesisekelo lezi izinto zokubala, abahlaziyi uqaphele ukuthi isayithi kufika inqwaba abantu ongaswele, ezingeni imali awufiki umgomo wethu umthengi.

Ngesisekelo idatha eqoqwe senza isinqumo ukulandela amasu emisha. Inwebisa uhla izigaba ezintsha kwezimpahla ezingesiyo wawungaphansi izinga imikhiqizo yethu core, kodwa ngamanani amba encishisiwe.

Thina uhlela eziningi izinyathelo ukubhekisiswa design ikhadi kanye saturation imikhiqizo emisha kanye imininingwane ewusizo. Gada intuthuko ekusebentiseni isu kuzo zonke izigaba ezibucayi.

Lokho ingaba isu marketing. Isibonelo libonisa ukuthi kungenzeka ukuba ucabangisise kahle ngezinselele izinyathelo ibhizinisi phambili kukhishwe inzuzo enkulu ngenxa yalokho.

Kungani kufanele uxhumane agency

Manje kwaduma kakhulu isicelo ejensi inthanethi marketing. Okunjalo izinqubo eziyinkimbinkimbi ezifana ekubalweni ukuguqulwa, ukuhlaziywa emakethe, thola ubuthakathaka, ukuthuthukisa isu marketing kanye nepulani Ukuqaphela yayo ukuxazulula onekhono imfundo ekhethekile. isisebenzi okunjalo kumelwe ube nokuqonda okucacile yonke imigomo kanye nezinkomba. Kuyinto efiselekayo ukuthi ngemva kwakhe kwakuthakazelisa kakhulu wangempela umsebenzi ofanayo endaweni yebhizinisi.

Uma ungakwazi ukuthola umsebenzi esimweni esinjalo, ikhambi esifanele kungaba isicelo ejensi nokumaketha. Njengoba iningi ukukhangisa manje adluliselwe kwi-Inthanethi, kodwa ngaphandle website corporate lingahlangani sina abanakukwazi ukwenza, kukhona ama-ejensi ukuthi ngokukhethekile internet marketing.

Ngokuvamile, lezi zinhlangano sihlinzeke izinhlelo olunzulu ukukhuthazwa umkhiqizo wakho. Ngaphezu ukwakha isu marketing, ejensi uyomisa ngawe kwezikhangiso kanye banner, ukhethe le ngosi esicelweni. Inthanethi marketing ejensi nawo uhilelekile injini ukukhuthazwa, ukudala ukugcwaliswa isayithi.

Ngu kukhethwa usonkontileka kufanele wasondela umthwalo omkhulu wemfanelo. Phela, ngeke kakhulu kuxhomeke ekuphumeleleni inkampani yakho kanye nokwenziwa kwemisebenzi yayo esemqoka - ukuhlangabezana zabathengi isidingo futhi ukwanda inzuzo.

Manje kwaba sobala ukuthi ukuguqulwa anjalo esikhathini isu yokuthengisa nokumaketha.