"Cannes Lion" - umklomelo main lomkhosi ukukhangisa

"Cannes Lion" - indondo international ehlonishwayo, bakhathala abakhiqizi umhlabeleli izikhangiso ezigabeni eziningana, kanye eziningi impumelelo zobuchwepheshe. Ngokungaphezulu, lomkhosi ethandwa kakhulu, hhayi nje phakathi abadali ngokushesha, kodwa futhi phakathi ababukeli abavamile kanye nabasebenzisi. Akumangazi-ke ukuthi amavidiyo yimpumelelo kakhulu ngokushesha adedelwa Inthanethi, futhi emcimbini kwadingeka nezindlu ezigcwele.

indaba

"Cannes Lion" unikelwa abadali amavidiyo yimpumelelo kakhulu yokukhangisa. Lo mkhosi Owokuqala waba ngo-1954. Ngemva lo mkhosi izikhathi eziningana olwenziwa kwamanye amazwe, kodwa kusukela ngo-1977 uye wahlela njalo emzini isiFulentshi Cannes. Umqondo ubambe emncintiswaneni onjalo wazalwa uMkhosi uzakwabo, ogama udumo kuye kwaholela abakhiqizi abaningi ukukhangisa icabangisise emcimbini yabo. kwavela kanjalo-ke esinye lemibuthano edumile nomphakathi emkhakheni marketing kanye nokukhangisa.

inhlangano

"Cannes Lion" unikelwa ezigabeni eziningana. Kukhona igolide, isiliva nethusi izindondo. Ngaphezu kwalokho, omunye wabanikazi iGolden Lion uthola umklomelo okhethekile - Grand Prix. Amajaji ihlola hhayi kuphela umqondo yokukhangisa, kodwa futhi ukusetshenziswa kwaso, ukuqaliswa. Umncintiswano kuveza izinhlobo ezahlukene kwemikhiqizo yabo izinkampani. Sikhuluma ithelevishini, ongaphandle, umsakazo kanye nezinye izikhangiso. Ngaphezu kwalokho, imiklomelo ekhethekile zinikwa ezikhangiso amanethiwekhi, ejensi, ukukhiqizwa studio. Le miklomelo ethulwa futhi abawinile kwezinye izigaba, isibonelo emkhakheni esiza abantulayo. Ngaphezu Emcimbini, abagqugquzeli bahlele master emakilasini, ukuqeqeshwa sessions, imicimbi yomphakathi zababambiqhaza. Ngokuvamile emkhosini ethulwa ejensi, nakuba kwakuthiwa project yabo Ungahambisa ubani.

eRussia

"Cannes Lion" kakhulu ibhekwa ezweni lethu. Kusukela ngo-1995, e-dolobha usebenza ummeleli okhethekile Russian ale nhlangano, okuyinto minyaka yonke liba nezethulo emadolobheni amakhulu isimo. Abamele izinkampani ukukhangisa wendawo sekukaningi oqokiwe for the umklomelo ophambili won statuette zaziswe. Phakathi ababethole edume kakhulu zihlanganisa, isibonelo, inkampani "megaphone", okuyinto izindondo eziyishumi futhi Grand Prix. iphrojekthi wakhe waqalwa ngempumelelo ngesikhathi iMidlalo Yama-Olympic ngo Sochi ngo-2014. Ngokuvamile, kusukela ngo-2011-ejensi yasekhaya njalo uwine imiklomelo.

Inani

A uhlobo Analogue ohlonishwa ifilimu imiklomelo kukhona "Cannes Lions". Abakhiqizi yokukhangisa benza ukuba bangagcini nje ukuthuthukisa idumela lenkampani yakho, kodwa futhi ukuthi unikezele ngezinsizakalo umbhedo yabo. Ngempela, isithakazelo samanje ibhizinisi ukukhangisa ezikhulayo, emcimbini isizuze izigidi zabantu lababukeli, izinhlaka eziningi yithuba yangempela ukuba baveze imizwa yabo hhayi kuphela esiteji kodwa futhi emoyeni. Phela, lo mkhosi kuba ibhayisikobho omuhle, nezindlu ezigcwele, ababukeli abaningi banesithakazelo kakhulu ukubona imisebenzi okudaliwe abawuthandayo, futhi amavidiyo adume yasheshe ku-intanethi, ukuthola isamba esikhulu ukubukwa.

Sberbank ukunqoba

Ikakhulukazi umklomelo ohlonishwa Yiqiniso, igolide "Cannes Lions". Abawinile wathola statuette athandwayo, eqinisweni, ngokushesha ngibe usaziwayo. Eminyakeni yamuva, amajaji kwakungelona evumayo kakhulu abakhiqizi ezifuywayo, kodwa kulo nyaka iphrojekthi ukukhangisa Savings Bank wathola Isiliva Lion. umqondo abathandwayo iye baziswa emkhosini. abasebenzi Bank ngo kohlaka iphrojekthi "Streets" ngempumelelo lwenteke umqondo wakhe ukukhuthaza isiteshi esisha ukudluliselwa nge-SMS noma isicelo ephathekayo ekhethekile. Ukuze wenze lokhu, aphendukela abadlali emgwaqweni, ubani isikhathi esithile kwenziwa isenzo esifanelekile, futhi aqoqene izicelo namawebhusayithi. Impumelelo yafinyelelwa kakhulu ngenxa yokuthi ukuthi Savings Bank ithole isixazululo kuhle ukuze lelisu imibono yabo. Modern emgwaqweni art uthandwa kakhulu entsheni, kanti abaculi ukusebenza kule isiqondiso, njalo amehlo. Ngakho-ke, bathola imali, iminikelo ikhasimende asebhange, siphile. Umphumela waba indawo okufanele yesibili emkhosini.