Ukuphi okungcono isitokwe-izikhungo eMoscow

Stoke kugxile emangalisayo ezivamile namuhla eRussia yonkana. Lezi izitolo ungathola, ngaphandle kokukhetha, e wonke amadolobha amakhulu. Stoke-izikhungo eMoscow namuhla kukhona inani elikhulu kakhulu izitolo ukuze ivumelane zonke ukunambitheka kanye nesabelomali. Kodwa kanjani ukukhetha ngokuhle kunakho konke kwawo, ungenawo ngisho ukutshela connoisseur eyinkimbinkimbi. Phela, umqondo "okungcono" kulo mongo kuyinto subjective ukuze ukweluleka lutho kungaba umsebenzi awubongwa kakhulu.

Kanjani ukuphendula umbuzo lapho umkhiqizo kungcono, lapho amanani aphansi ngesikhathi esithile uma ubukhona okunezinhlobonhlobo zingashintsha izikhathi eziningana phakathi nenyanga? Vele ukhethe isitokwe zakho ozithandayo, okuzokwenza uhambisane nguwe siqu, kodwa mhlawumbe nje indawo evumelana nawe.

Eyokuqala run-off

Stock ezitolo futhi zibizwa ngokuthi discounters, kusukela English "Isaphulelo" - isaphulelo. Kakade ngenxa yazo, kuyacaca ukuthi ukuthengisa imikhiqizo at isaphulelo. Ngokuvamile igama esetshenzisiwe kuqhathaniswa nomqondo kuba "brand abakhwabanisi-isikhungo izingubo." Moscow igcwele izindawo nokuqalisa izinto kusuka kumaqoqo ubudala. Ezinye izitolo ngokukhethekile, isibonelo, izinto zasendlini, ezisele zonyaka odlule. Noma ngezinye izikhathi, nokuba khona emshadweni, ngokuvamile imperceptible kunoma ubani ngaphandle umenzi. Izaphulelo akulezi zindawo lingafika ku 60-70% yenani yasekuqaleni.

Lolu hlobo umsebenzi ziyasatshalalaiswa eYurophu nase Melika, okuyindawo bathuthela ezweni lethu. kowezi-2000 ekuseni izingubo Stoke-isikhungo wavula eMoscow namuhla, okokuqala ngemva kweminyaka engaphezu kwengu-15, ambalwa abathengi okhuthele ungakwazi ukucabanga ukuphila ngaphandle lezi discounters. Inombolo ezitolo wavula ngaleyo nkathi sisasebenza. Phakathi kwabo kukhona imidondoshiya ezifana "Stock Centre", "Fashion Bazaar".

ukuthandwa

Ukuthandwa samanje abakhwabanisi-izikhungo eMoscow, wamukela eminyakeni embalwa edlule. Khona-ke inombolo yabo liye landa izikhathi eziningana, futhi base ikhasimende liye landa kakhulu. Ngaphezu okudayisa, eMoscow zavula futhi anokungcola wholesale. "Wholesalers" ezinjalo zivame wathenga boutiques amancane.

Lapho izimpahla efanayo

Stoke-izikhungo eMoscow agcwaliswa kusuka kwimithombo ehlukahlukene. Ngokuyinhloko lokhu:

• Amanxiwa ezindawo amaqoqo ubudala. Sekusele kancane njalo. Ngenkathi okusezingeni eliphezulu endaweni yokugcina izimpahla namanje 10-15% kwezimpahla unsold. Kukhona futhi inkathi ayiphumeleli kahle, uma ithengiswa akukho kuka 80-70% we ukukhiqiza. Inkinga ubhekwa isizini lapho ezitolo une-50% noma ngaphezulu neraskuplennogo izimpahla.

• Enye nobhubhane umkhakha yesimanje, okuyinto bazama ukubhekana ngosizo imfucuza - ukukhiqiza ngokwedlulele. Ezimweni ezinjalo, babutha angaya ilungelo ngqo discounters, ngokudlula ezitolo uphawu. Ezimweni ezinjalo, akuyona into engajwayelekile. Ngemva ukukhiqizwa - ngempela inkiyankiya yenkinga enezici.

• Imikhiqizo zinokukhubazeka yokukhiqiza. Ngokuvamile, le lomshado akabonanga muntu ngaphandle umakhi. Futhi kwenzeka ukuthi ukususwa kwakhe incane kakhulu kuka izaphulelo.

• Engalungile ukumaketha izindlela, ukukhangisa okungafanele, abampofu umsebenzi merchandisers endaweni yokuthengisa kungaholela yokuthi omningi imikhiqizo eliphezulu uhlala neraskuplennym.

Lo mkhiqizo iya elide ngaphambi kokuthi ufike abakhwabanisi-izikhungo eMoscow. Umkhiqizi eletha imikhiqizo kuya ishede, lapho engena zakudala brand esitolo. Ukusebenzisa ingxenye ukuqoqwa, lonke amafasitela, ukuphathwa esitolo ulungiselela ukudayiswa izaphulelo ezincane. Ngokuvamile e Salem enjalo ithengiswe khona ingxenye enkulu kwiqoqo lasekuqaleni. Zonke lokho kwesokunxele idluliselwa ku esitolo abakhwabanisi-isikhungo. E-Moscow, ngale amaphoyinti kahle aziwa Ezivamile, futhi izimpahla kungatholakala khona omkhulu ehlisiwe, ngokuvamile intengo sehliswe 50-70% koqobo.

Discounters ukuhlukanisa phakathi kwezinhlobo ezimbili eziyisisekelo: vintage, okubhekiselwa kuzo nangokuthi mono-brand, baze bathengise imikhiqizo eyodwa brand futhi ngokuvamile engeyona ikakhulukazi inkampani-umakhi. Uhlobo lwesibili - multi-brand, lapha uthumele imikhiqizo lemikhiqizo ezahlukene, kanye nomehluko kungaba hhayi kuphela intengo, izinga nokuduma umenzi. Izimpahla ingasho ezindaweni ezahlukene umkhakha ukukhanya. Ngo gigamarketah enjalo kungaba ngokuvamile ukuthola ngokuphelele noma yiziphi izimpahla ezidingekayo kumthengi.

ERussia namuhla, nsuku zonke inikeza monobrand eziningi diskaunterovtakih brand abadumile, ezifana "Nike", "Reebok", "Benetton", "Adidas" nabanye.

namadreni Multi eMoscow cishe nakakhulu. Phakathi kwabo kukhona amasosha ezifana "Stock Centre", "Centre Isaphulelo", "Stoke Mania" kanye nabanye abaningi.

Stoke-izikhungo eMoscow

Akumangalisi ukuthi eMoscow kukhona discounters eziningi ezahlukene.

Isitolo esivakashelwa kakhulu - "Stock Centre" e Moscow, inkonzo amakheli ngezansi - a "Stock Centre":

• 123022, eMoscow, ul. Rochdelskaya 15, k. 35.

• 105120, eMoscow, ul. Umphini Zolotorozhsky, d.40.

• 127015, eMoscow, ul. 6 Butyrskaya.