"Magnolia Bakery" e Moscow, kungani yokubhaka ozithandayo ivaliwe izakhamizi inhlokodolobha sika?

"Magnolia Bakery" - aliyona nje enye confectionery wedolobha futhi okunenjongo isithonjana pop-kwamasiko, ngokusobala ukuvulwa kwaleyo okuyinto aseqalile ukukhuluma ngaphezulu ekwindla ka 2013.

Sazi kanjani mayelana Magnolia Bakery

Kuyinto yokubhaka edume kakhulu e-New York, labavulekela ngo-1996 eManhattan. "Magnolia" wayedume ehla bendabuko American, ikakhulukazi amakhekhe. Ngaphezu kwalokho, ezindongeni isikhungo nsukuzonke ukuze likhiqize izinhlobo ezingaphezu kuka-120 izinhlobo of amakhekhe namakhekhe, nge yonke inqubo ukudalwa iyabonakala izivakashi.

Ukukhuluma egumbini itiye "Magnolia Bakery" kungabonwa ku movie "UDeveli Igqoka Prada", lapho main uhlamvu imidwebo Andy ukuthenga nesoka lakhe abadumile kulo Melika amakhekhe.

futhi abaningi yochungechunge "Ucansi City" okudalwe izindonga Magnolia Bakery, kakhulu Kerri Bredshou waphila Bleecker Street, ukuthi amabhulokhi ezimbalwa kusukela yokudlela.

Eyokuqala cafe American eRussia

Cafe lokuqala "Magnolia Bakery" (eMoscow) angavulwa Kuznetsky Iningi Street enkabeni yenhloko-dolobha. Interiors Ngemfudumalo ahlotshiswe ngemibala egqamile wagcwala izakhi zokuhlobisa style Retro, ukuze isivakashi ngasinye kweso adluliselwe nje kuphi kodwa inhliziyo-New York City. Phela, kukhona 1996 West Village wavula yokudlela zayo zokuqala Magnolia Bakery. Kodwa isizathu nesithakazelo esikhulayo izakhamuzi inhlokodolobha sika yayihluke kakhulu.

Izimpendulo ezivela izivakashi, lapha ungazama edume banana Pudding, noma kuye e-New York. Ngaphezu kwalokho, kule eliyipharadesi izinyo elimnandi uzame endaweni aligcini 150 izinhlobonhlobo kophudingi, kusukela owaziwa kwamafilimu eziningi ziphethe amakhekhe namakhekhe.

Nokho, ukuzama kwabo bonke e Moscow, asikho esiye saphumelela ngosuku olulodwa, "Magnolia Bakery", njengoba imenyu yokudlela sika yethulwa isikhundla eyisisekelo kuphela. Ngokwesibonelo, ngoLwesihlanu ahlinzekwa ukuzama amakhekhe ne walnuts kanye isanqante ukhilimu chizom, futhi ngoMsombuluko - dessert efanayo kuphela ushokoledi khekhe vanilla nebhotela ukhilimu.

Ukuvela ezinye amaswidi kwakuhambisana nezinga isizini, kanti abanye umphelelisi imenyu phakathi Easter noma Christmas Eve.

Umqondo lesikhungo

Njengoba avuma ngesikhathi enengxoxo Marta Zolina (PR-umqondisi "Magnolia Bakery" eMoscow), indlu lifana ncamashi amabhikawozi American. Kungakhathaliseki cafe noma bavakashele abantu - Chicago, Kuwait noma "I-New York, akabonanga umehluko umehluko kuphela kungase kube umbhalo ipuleti, lapho igama uvezwa ngezilimi ezahlukene ..

"Magnolia Bakery" eMoscow - kuyinto ebhikawozi ethokomele, khekhe esitolo, lapho zonke izakhamuzi ngenani enengqondo bebengaba inkomishi evuselelayo ikhofi noma itiye enongiwe, ujabulela ehla esiphundu futhi fresh. Noma yimuphi ukudla kungaba like ukudla ekusungulweni, futhi ozohamba nakho.

Kodwa Okwavelela "Magnolia" ayebhekwa njengengxenye inqubo yokudala dessert. Zonke izithako amazwe lisuka eMelika. Ngakho-ke umbuzo: "Kungenzeka yini ukupheka amakhekhe abadumile ngofulawa ezifuywayo?" - impendulo kwakuhlale ezimbi, kusukela kunomehluko ukunambitheka emizweni.

Izindaba sokuvalwa

Ngo "Magnolia Bakery" bekulokhu ukhululekile e Moscow, enhle, okumnandi, futhi okubaluleke kakhulu, azibizi kakhulu, futhi izindaba ekunqanyulweni okusebenzela kuyo izikhungo ezintathu inhlokodolobha shí ukushaqeka zonke isivakashi.

yokubhaka Kugcine yavalwa July 1, 2014. Ngeshwa, izimbangela, kanye namagama abanikazi franchise eRussia, kukhona ayikaziwa. Abamele hhayi ubeke amazwana kwesehlakalo kwi website esemthethweni, lapho uhlu lwezindawo, kusukela Russia akuyona.

Yilokho okungazelelwe ngakho "egqwalile magnolia", nakuba CEO wenkampani American Steve Abrams wathembisa ukuthi Russia kuyoba Magnolia Bakery ngokuba "umdlalo omkhulu" kanye nezwe izinhlelo ukuvula okungenani 5 izikhungo ezifana.

Ngokusho izibalo ezisemthethweni, manje emhlabeni wonke esebenza 25 amabhikawozi "Magnolia Bakery", iphuzu eliseduze kubalandeli Russian ise-United Arab Emirates.