Kuyini athengisa ngayo? Ukuthengiswa kwezimpahla. Imali yokuthengisa

Abantu abaningi bakholelwa ukuthi umdayisi ezinhle kungakhathaliseki ukuthi iyini ukuhweba, kodwa eqinisweni ngokuvamile kuvela ukuthi umkhiqizo umkhiqizo ukuxabana. Kuye uhlobo oluthile umphathi yokuthengisa kumele babe nobuntu ezahlukene ngokuphelele. Ukuze uqonde ukuthi yini eyabangela lo mehluko, kubalulekile lokumba kwencazelo "ukudayiswa" futhi uhlole zonke izinhlobo kanye izici lo msebenzi nzima.

Abathengisi usebenza umthengi emakethe mass, efana sprinters abafuna ngenkani ijubane isinyathelo, futhi isibalo sawo, kuyilapho yokuthengisa yenkampani ithimba kubaluleke kakhulu ukuba babe nobuhlobo eside ukwethenjwa ngenhloso yokwandisa amathuba inzuzo.

Kuyini athengisa ngayo?

On okushiwo imiqondo zokuphatha kwezomnotho kubalulekile kakhulu ukuqonda, ngenxa ukuqonda isimo sawo futhi izigaba ukuqaliswa kanye nenani kuncike. ochwepheshe abaningi bakhetha le ncazelo elandelayo: Ukuthengiswa - a eziyinkimbinkimbi wezinyathelo ku nemiphumela umbono amaklayenti emhlabeni ukudala engqondweni nemizwelo yakhe kudingeka umkhiqizo othile, lawo angawasebenzisa ukuthanda imithombo yayo zezimali. Umkhawulo ikhasimende inzuzo futhi inzuzo ye-mthengisi lokusamele kwentiwe.

Yini B2B?

Ukunciphisa B2B has kwaqala IsiZulu: ibhizinisi kuya kwenye ibhizinisi, futhi kubonisa uhlobo ithonya kwezomnotho kanye ulwazi phakathi izinhlangano ezingokomthetho. Inguqulo yezwi nezwi - zebhizinisi ibhizinisi. Yini ukuthengisa B2B? Lena ingxenye imakethe lapho yokuthengisa kungukuthi igxile umsebenzisi ekupheleni, futhi amanye amabhizinisi. Lokho, efomini generalized we B2B eside nazo zonke izinhlobo zemisebenzi, amaklayenti kukhona izinhlangano ezingokomthetho.

Kuyini B2C Marketing?

Njengoba okushiwo ibhizinisi ababethengisa, sekuyisikhathi ukuthola ukuthi yini ukudayiswa B2C. Leligama futhi lathathwa ngolimi lwesiNgisi: Business Ukuze Umthengi, futhi imele uhlobo ukuhweba ngokusebenzisa yokuthengisa ngqo abasebenzisi kuphele. Inguqulo yezwi nezwi - zebhizinisi umthengi. Lo mbono ivumela yokuthengisa yokuqhuba ibhizinisi kanye abaxhumanisi abambalwa, okuholela inzuzo anda. Ngo ubudlelwane ohlelweni lakhelwe "Ibhizinisi kwamakhasimende". Ngamafuphi nje, kungenxa ukuthengiswa kwezimpahla namasevisi ngqo ekupheleni umthengi yabo.

Manje udinga ukucacisa izici eziyinhloko lezi izinhlobo ezimbili bahluke beqhuba yokuthengisa zebhizinisi.

amavolumu ezahlukene

yokuthengisa ngqo kubathengi zivame kungagcini ibhajethi ezithile ukuthi uzimisele ukuchitha isikhathi abantu. umkhawulo wayo ungaboniswa njengoba inani cash ephaketheni umthengi. Osomabhizinisi futhi kakade unazo walo ngesikhathi izimali olukhudlwana wezamabhizinisi, anqunyelwe kuphela ubukhulu inzuzo enhlanganweni. Ukuthengisa imikhiqizo bhizinisi isehlane, nesikhathi ezinkulungwaneni noma izingcezu. Ngakho, ukuthenga imoto ngoba umuntu ovamile - umcimbi ukuthi kwenzeka kuphela izikhathi ezimbalwa ekuphileni kwakhe, kuyilapho usomabhizinisi izinjongo yenkampani Ungathenga eziningi kubo, futhi imali ngesikhathi esifanayo ngeke lubonakale kakhulu.

abathengi efaneleyo

Osomabhizinisi kukhona abathengi oyingcweti, okunguye yazi kahle umbiko, ezizosetshenziswa ukuthenga zabo, bonke ubuhle nobubi bayo. Ngaphezu kwalokho, bangase uthintane ochwepheshe abazimele. Njengoba wenza isinqumo ukuthenga, umnikazi esezikwazi kakade nemingcele ezithile izimpahla, okuyizinto izixazululo ezifanele kakhulu izidingo zabo zebhizinisi. Abathengi abantu ngeke akwazi ukuba isethulo sina, isibonelo, mayelana nendlu futhi ukukhetha uthembele amagama yokuthengisa umsizi.

I lobuchwepheshe yinkimbinkimbi umkhiqizo

Ukudayiswa kwezimpahla zebhizinisi kuhilela eyinkimbinkimbi okusezingeni eliphezulu umkhiqizo ngokwayo. Ngakho, yonke usomabhizinisi uyafisa ukuthola ulwazi mayelana zonke ezicashile imishini eyinkimbinkimbi (zokuxhumana imishini, imishini ngemigqa isofthiwe umkhiqizo, nokunye. D.), Kanye mayelana kungenzeka payback kanye nokwenza inzuzo ukusetshenziswa ebhizinisini ethize.

Isikhathi umjikelezo ukuthenga

Ngokungafani umthengi yokuthengisa, imikhiqizo eyinkimbinkimbi ibhizinisi kungukuthi washeshe. Umhlangano no-umdayisi zivame ngezigaba eziningana, ngemva kwalokho umthengi ihlola ngokucophelela ngobuhle nangobubi bawo, kanye izindlela kungenzeka, ngemva kwalokho inkontileka kuphothulwe - njengoba ekupheleni okunomqondo inqubo. Izibonelo ukuthengiselana kuphelile, okuyinto zifundiswa umthengi nabathengisi kulezi zimo ukusebenzisa ngendlela engafanele.

ingozi ezingeni lomthengi

Abathengi of big ibhizinisi ingozi kuningi kunokomuntu abathengi abavamile. Futhi nomqondo ingozi akuyona kuphela elanikelwa izimpahla, kodwa zonke ukulahlekelwa kungenzeka futhi inzuzo ukulahleka kusuka operation engalungile imishini esikhathini esizayo, kuze khona isakhiwo ibhizinisi lonke.

Umbhidlango isinqumo

Kuyini ibhizinisi yokuthengisa? Lena indlela nzima uNobhala kanye kuya oyolandisa izinqumo ezidingekile ku ukuthengwa ekhanda. Kuyadingeka ukuba nomuzwa ngokucacile ngamunye interlocutors, ngenkathi ekuthuthukiseni zonke ezicini ezinhle umkhiqizo wawo. Awukwazi ukuthatha umthengi unceremoniously, udinga ukwenza ngenjongo futhi ehlelekile.

yokukhiqiza funa

Ukuba yinkimbinkimbi kwayo umdayisi umsebenzi kwezimpahla zebhizinisi enkulu ukuthi sidinga ukubala hhayi kuphela isidingo imikhiqizo yabo siqu, kodwa futhi ukuqapha izimakethe ezihlobene. Isidingo izisetshenziswa kusuka ibhizinisi ngqo wakhona isidingo imikhiqizo yabo ekupheleni. Futhi ekutadisheni ngobulili nobudala isakhiwo abathengi (ezifana inhlangano yokuthengisa zomphakathi) akuyona nganoma iyiphi indlela aye elinganiselwe.

Ukukhulumisana budebuduze umthengisi futhi umthengi

Sales Manager imikhiqizo ibhizinisi ngokuvamile iba njalo ehhovisi yekhasimende. Nokho, ngisho nangemva kokuba basayine isivumelwano kanye nemisebenzi amaqembu ukuxhumana umthengisi futhi kwamakhasimende ezinkampani is awuzange uphazanyiswe. Ukuthengisa intengo kulokhu okusezingeni eliphezulu, kanjalo izilawuli umphathi (ngezinye izikhathi iminyaka) ukulethwa izinqubo, ilungise inkinga kanye nokugcinwa izimpahla. Ngaphezu kwalokho, ngemva ezinkulu yokuthengisa sivumelwano izinhlangothi ezimbili ku elithile nabo ebhizinisini ukuthi ichaza netibopho tato nomunye.