Izimonyo "L'Oreal": amazwana ngaye

Umlando wenkampani odumile 'L'Oreal "waqala romantic kakhulu. Eminyakeni engaphezu kwekhulu edlule, umka usokhemisi Eugene Schueller laseParis, usebenzisa yekhwalithi ephansi upende izinwele, spoilt izinwele Chic ezimhlophe. Ukukwenza ukunqanda owesifazane ngeshwa, Izinyembezi zazilokhu ukusakaza. Nokho, umkakhe sikwazi ukududuza othandekayo wakhe ngu no afunge ukuthi idale iphinde futhi alinike upende ubhedu emhlabeni, kuphephile izinwele.

Wayelokhu ngezwi lakhe: ukupenda, zazo ephephile kuphela yizici zamakhemikhali Kwamiswa esikhathini esizayo esiseduze. Ngenxa ikhono izinwele wemithi ngumkayo uthenge umbala wakho zemvelo. Schueller samjabulisa yi lokuhlolwa yakhe. Ngemva nje kancane kwalokho, wanikeza umngane wakhe upende-barber, owakwazi ukuqinisekisa ukufaneleka kwakhona undoubted, kuzame amaningi French.

Eshukunyiswe impumelelo lokuqala, Ezhen Shueller saqala inkampani encane ukuthi ekhiqizwa udayi izinwele. Kamuva, e-30s, inkampani sekuyiyona nto eyinhloko abakhathazeka ezinkulu nge igama elimfushane futhi sonorous - "L'Oreal". Izibuyekezo imikhiqizo yabo Schueller wathola nomdlandla kakhulu, futhi esamenza, waphoqeleka ukuba sisebenze amandla redoubled. Namuhla, inkampani "L'Oreal" umelwe emazweni 130 kanye brand omhlaba 26.

Inkampani abaziwa umhlaba wonke, "L'Oreal" nge eminyakeni eyikhulu yomlando ayikwazanga ngakho kudala ukuba singangeni ngaphambilini livalelwe emakethe wakhe Russian. Lapha-ke ayelindele impumelelo enkulu. abesifazane Russian kungukuthi spoilt by izimonyo eliphezulu namakha, njengoba beye babhekana nemiphumela yayo nenzuzo, kusho izakhamuzi ngazwi linye sathi izimonyo best in the world - "L'Oreal". Uphenyo izinga yayo yaba mihle kakhulu.

Ngo-1966, inkampani "L'Oreal" wethula amakhasimende ayo oluthembekile eseyintsha - izinwele wemvelo Recital. Wayemuhle hhayi kuphela mnene yayo Ukwakheka, kodwa kusho nethuba lokuthola ukuyisebenzisa ekhaya ngaphandle iqhaza abaculi professional. Eminyakeni engu-80 inkampani "L'Oreal 'ethuthuka isizukulwane esisha upende. Umehluko omkhulu kusuka amasampula ngaphambili - isakhiwo alube nokwehluka shades.

Ngemva 10 iminyaka emashalofini perfumeries uvele ukhilimu Izinwele Excellence Creme. Kuyinto ecebile ceramides futhi zahlelwa ukuqedela lokuvikeleka kwezifiso ezisemqoka ezingumphumela izinwele kusuka ngaphakathi, libhekene ikhono ukuze sikhuthaze izinwele okuzivuselela ngemva staining ngamunye. Namuhla, kungashiwo wagomela ukuthi Ikhambi elingcono kakhulu izinwele wemvelo - ukudaya "Loreal". Uphenyo abesifazane esibonga uqinisekise lesi.

Ngaphezu izinwele udayi, ke wathola udumo olukhulu izimonyo 'L'Oreal'. yokucwaninga yenkampani njalo esebenza ukudala izimonyo zokuhlobisa ukwakheka ahlukahlukene kanye nemibala. Into ebaluleke kakhulu ukuthi zonke owesifazane akwazi ukuthola ithoni esifanele yena, umthunzi, "L'Oreal" ukuthungwa izimonyo zokuhlobisa. Izimpendulo ngakho kuqinisekisiwe.

Le nkampani njalo uya ngesinyathelo esisodwa imfashini, ngakho manje, sizithoba isifiso sowesifazane ukubheka zemvelo, niqinile ezikhishwe okhilimu Aliance Ayephelele, Mascara ngoba kwelulwa kanye uhlukanisa nemivimbo engu lipsticks ukumelana lip glosses.

Ngemva iminyaka eyisikhombisa ucwaningo kanye nokuthuthukiswa "Loreal" eziningi kudala ngo-1992, amathuluzi ehlukile bayakwazi ukubambezela yonke inqubo yokuguga - Plemitude, futhi kamuva - uchungechunge okhilimu Revitalift imibimbi. Namuhla kuba ngempumelelo kakhulu futhi ethandwa izindlela zokunqanda imibimbi. Izibuyekezo izimonyo "Loreal" inkampani uthola nsuku zonke omningi.

Esikhathini sethu, efana eminyakeni engamashumi amaningi eyedlule, ukuthandwa omkhulu emhlabeni wonke isebenzisa "Loreal" imikhiqizo yenkampani. Izimpendulo ngakho, ungakwazi ushiye kuwebhusayithi esemthethweni inkampani.