Apple emakethe ofeleba

Apple, mhlawumbe, okuyiyona kuphela inkampani ofeleba kabani emakethe unesithakazelo hhayi kuphela osomabhizinisi nabahlaziyi, kodwa futhi izakhamuzi ezivamile. Ngempela, nsuku zonke (nonyaka, amashumi) zikhona izinkampani, bakhonile kuphunyula kuyo amarekhodi unyaka ngamunye bese uhola imali, okuyinto ungakwazi ukuthenga lonke lelo zwe.

Yimali lenkampani belilokhu landa kancane kancane iminyaka eminingi, kanye entshisekweni iziqondiso, uya umgomo 1 izindodla zezimali capital. Lesi sihloko sizodingida ofeleba Apple eminyakeni. Kanjani ngokushesha enkampanini ezikhulayo kanye izici eziye zaba nomthelela.

Yimali kuze 2010

Namuhla kunzima ukucabanga ukuthi into enjalo, kodwa Apple emakethe ofeleba enkathini esukela ku-2000 kuya ku-2004 akuzange idlule $ 10 bhiliyoni, kuyilapho esincintisana zako ezisemqoka ngo-1999 Eqhosha imali 601 dollar ayizigidi eziyinkulungwane. Ubani nje nempela owayeke wacabanga ukuthi konke lokhu kuzoshintsha kakhulu.

I senguquko emlandweni yenkampani kwaba iPhone ukukhululwa. Smartphone wokuqala onalesi iskrini "abantu" benza iqhinga. I inzuzo ezisebenza wenkampani Ngesikhathi akhululwa ifoni kwaba $ 1 billion ikota. Ekuqaleni 2008, leli nani lenyuka laya ku $ 3 billion. Ngemva kwenye engu-2, ngasekupheleni 2010, inzuzo yenkampani kwaba $ 4.7 billion.

Futhi lokhu kwanda inkampani usezuze, naphezu kweqiniso lokuthi abezindaba nabahlaziyi babe nje impi Imininingwane ngokumelene nathi, njalo bebaphikisana ngani wokugoqa okuseduze kanye nesidingo ukuthengisa amasheya, ukubaluleka okuyinto kuhluka uhla $ 220 ngo-2007 apiece.

Yimali esikhathini kusuka 2011 kuya 2013

Isimo saba okungenangqondo ngisho ngaphezulu 2011. Ngaleso sikhathi zokuphila wayesehambile Stiv Dzhobs iPhone 4s baba umkhiqizo yakamuva inkampani. Yingaleso sikhathi lapho Apple uye wasibonisa ukukhula engakaze ibonwe, ogama ingamaphesenti 121%. Inkampani lakhula ngokushesha kunezinye corporation we S & P 500 uhlu.

Maye, abahlaziyi, bese abazange bakuqaphele (noma ukungawunaki). Abezindaba emhlabeni wonke libike ukuthi ngokucijile (by 4%) bawa ukuthengisa iPod, kodwa ngesizotha lutho yokuthi yokuthengisa iPhone - umkhiqizo ukhiye Apple - sakhula ngo-140%, njengoba ingaphezulu kuka ekukhuleni umkhakha iyonke. Eqinisweni, i-iPhone yokuthengisa kakade wazungeza emakethe futhi lalilikhulu izikhathi 4 kuka ukuthi, kubo bonke abakhiqizi smartphone kuhlanganiswe.

Ukuze bafakaze nokwanda okusheshayo kwenani inkampani, kwaba ngokwanele ukubheka igebe inani inzuzo ngo-2010 no-2011. огласив тот факт, что акции Apple сильно недооценены и необходимо принять меры по повышению капитализации до 1,4 миллиарда долларов. Ekupheleni 2013 Raider yenkampani Carl Ayken esesho la mazwi abalulekile, ekugcineni ememezela ukuthi Apple amasheya kakhulu bengahlonishwa futhi kumele zithathe amanyathelo ukwandisa ofeleba ukuze eziyizinkulungwane ezingu-1,4 zamaRandi. Futhi naye wabiza ngcono uhlelo ukubuya nempikiswano bhiliyoni 150, kodwa Apple ngokwayo ephakanyiswe ibha ukuze dollar angu-200 billion.

Yimali esikhathini kusuka 2014 kuya 2016

Isimo yasishintsha ukuthi ngemva kokukhululwa kwe-iPhone 6. entsha imodeli yefoni nge isibonisi emikhulu unike inkampani ngiyothatha share emakethe omkhulu futhi aphinde andise dolobha. Ekupheleni kuka-2015, i-Apple e lezi zinqolobane kakade bhiliyoni 216 zamaRandi-imali.

Apple emakethe ofeleba ekuqaleni 2015 zaba $ 700 billion, kuyinto irekhodi engakaze yenziwe inkampani, ogama amasheya futhi badayise on the exchange isitokwe. Kwaba ukukhula okungavamile. Ngemva konyaka, inkampani ehlile futhi walahlekelwa isihloko inkampani eqolo okwamanje. Uqinisile ngosuku olulodwa.

I zokuqala konyaka ka 2015 no 2016 kwaba ingqophamlando inkampani. Apple uye wakwazi ukuzuza 18,02 billion no 18,36 bhiliyoni ngokulandelana. Ngu ekupheleni ofeleba lenkampani wahlala isimo zamadola 736 billion, bamvumela ukuba inkampani eyigugu kunazo zonke emhlabeni futhi sha eqolo.

Yimali Apple for 2017

Lapho isimo okukhulu basungula kulo nyaka. Namuhla, osonhlamvukazi Apple lidlule uphawu $ 800 billion. Lokhu kumenyezelwe by CEO Tim Awe-Kuk ngoLwesibili, Meyi 9 kulo nyaka. Phakathi ukubaluleka ukuhweba isabelo ngasinye zaba zamadola 153 apiece. Ubude ayesekhona angaphezu kwezigidi eziyizinkulungwane ezingu 5 kwamatayitela.

Ukuze uqhathanise, ngesikhathi esifanayo, osonhlamvukazi yenkampani Alfabhethi bezingaphansi 652 billion no 533 bhiliyoni Microsoft. Apple namanje ebonisa ukwenyuka ngokushesha inzuzo, futhi lokhu naphezu kweqiniso lokuthi yokuthengisa zeminye imikhiqizo ukhiye ziwile. Ngakho, i-iPhone yokuthengisa okokuqala emlandweni baye kwehle ngo-1%. Kodwa-iPad yokuthengisa ayengezansi 13%.

Ngesikhathi esifanayo, abahlaziyi kanye bamasheya isimo sashintsha ngokuphawulekayo. Ngaphambili bonke owayehlangene izibambiso emakethe, wakhuluma ngesimo yenkampani obusolisayo futhi babengakholelwa impumelelo yayo, futhi manje ngamunye wabo lihlabelela izindumiso zakhe.

UMongameli LibertyView Capital Management Rick Meckler adunyiswe inkampani ithuba ukulondoloza isikhundla esiphakeme kangaka, kuyilapho ziba ububanzi kakhulu elilinganiselwe imikhiqizo, kanye nokugcina wekhasi, indiva izimbangi impumelelo.

inzuzo Apple net engxenyeni yesibili wavuka cishe 5%. Imali yenkampani ukuze ikota zaba cishe $ 53 bhiliyoni. Ukuze uqhathanise, ngo-2016 leli nani wema ngasemnyango amadola ayizigidi eziyizinkulungwane ezingu-50.

Amathemba okwanda okwengeziwe

Uma ukholelwa ukuthi izibikezelo abahlaziyi ke Apple nje zokuqalisa. Uma kwikhotheshini lenkampani bayaqhubeka bekhula ngesivinini lesifanako njengoba manje, wetimali tetimakethe inkampani lingadlula uphawu $ 1 isigidintathu kulo nyaka. Lokhu Umhlaziyi uyaqiniseka Brian White, othi ukuthi intengo isitokwe Apple uyovuka ukuze 202 zamaRandi kulo nyaka isheya ngalinye.

Iphinde kufanele sinake ukukhula yenkampani ngesikhathi kusuka ekwindla 2016 kuya ku-May 2017, kungabonwa cishe u-50% ukwanda. Ngaphezu kwalokho, i-Apple ithatha 4% S & P 500, inhlokodolobha ingqikithi okulingana cishe 22 izindodla zezimali. I kulethe esiyinhloko ukukhula kufanele kube iminyaka engu-iPhone X.

Lokho engathenga Apple imali yayo?

Lo mbuzo iyathakazelisa eziningi. Kuyi-Internet ziningi ihluzo amahle, okuyinto usikhombisa ukuthi Apple engathenga imali yabo.

• Uma wayefisa, Apple ungavula ngokuphelele emakethe ukudla okusheshayo, yibhange abanawo Starbucks (84 billion), i- "McDonald" (93 billion) kanye ngaphezu ukuthatha Dunkin 'Donuts (5.3 billion). Ngesikhathi esifanayo, Apple futhi uzokunikela.
• Ukuba eqolo emlandweni sha, Apple kungaba ukuzithengela elinye brand efanayo edume. Ngokwesibonelo, "Coca-Cola", obiza cishe $ 180 billion. Noma kukhona ongaphezu kwakudingeka "apula" ale Nhlangano - inkampani "Disney". Izindleko Its 202 dollar ayizigidi eziyinkulungwane.
• umkhakha Izithuthi. Enye simo cishe inkampani - ukuthengwa yimuphi automaker ukuthuthukisa i unmanned control imoto uhlelo noma udale siqu inkonzo traffic lakho ku-Uber imikhuba.
• Futhi ekugcineni. Apple angase acele ubuchwepheshe nezinye IT-izinkampani nje ukuthenga kubo. Apple engathenga Spotify, ukuthuthukisa i-Apple Umculo ngaphandle izimbangi. Ayikwazanga ukuthenga Nokia Lapha, ukuthuthukisa siqu inkonzo yabo amamephu. Apple sebenemali eyanele yokunakekela ngisho Adobe ne Sony kuhlanganiswe.

Ukuqhathanisa Apple nge ofeleba izinkampani Russian

Minyaka yonke, lapho ofeleba Apple luyakhula futhi usetha irekhodi elisha, amasayithi ngandlela-thile ezihlobene isihloko Apple, ukudweba ihluzo amahle, okuyinto eqhathanisa Apple ukheshi kanye nezinye izinkampani. Kwathi ngonyaka odlule, lapho emakethe ofeleba inkampani ukhulile ezingeni 724 dollar ayizigidi eziyinkulungwane.

Kithina ethile ethakazelisa ngokukhethekile-Apple ukuqhathanisa nezinkampani Russian. Ngokwesibonelo, osonhlamvukazi inkampani "Gazprom" kuyinto 1/13 of Apple emakethe ofeleba kuphela. Lapho isimo esidabukisayo uqhathaniswa Savings Bank (ofeleba 21 PPB) noma "megaphone" (ofeleba 9.5 billion).

I ofeleba Apple ngokuziqhathanisa stock market we

Njengoba ukhuluma ngani iqiniso ukuthi inkampani Apple ezibizayo kakhulu emhlabeni, kungani, ngaphezu ukuthengwa imikhiqizo kanye nezinkampani ukuthi musa aim igalelo ezweni othenge. Ngo-2014, i-Internet igcwele kwezihloko ezimibalabala - "Apple ofeleba Udlule ofeleba yeRussia." izihloko Okufanayo uvele inethiwekhi ngemva ehola Bloomberg TV wathi Apple ithengiswe, sizokwazi ukuthenga lonke stock market eRussia futhi ngesikhathi esifanayo uzokunikela ukuthenga iPhone 6 models isakhamuzi Russian ngamunye.

Uzokwenza kufanele kuphawulwe ukuthi lokhu akuyona nje kuphela ngenxa ukukhula 'apula ", kodwa futhi ngenxa kuwa umnotho Russian. Ngisho nangaphambili, ngo-2012, lapho ofeleba Apple kwaba kuphela $ 400 billion, lo "apula" corporation isivele namandla okuyithenga ukuthengwa Greece. Kwazi bani ukuthi bangaki ngaphezulu kuzodinga iminyaka ngaphambi kosuku lapho Apple kuyodingeka imali engaphezu kuka-wonke.