AdWords ye-Google: ukubeka okuqukethwe

Enye yezindlela eziphumelela kakhulu yesimanje ukukhuthaza ibhizinisi lakho ku-intanethi ukusebenzisa ukukhangisa kwemgomo. Lokhu ikakhulukazi abashe isikhangiso ukuthi umsebenzisi ubona lapho ingena umbuzo wosesho ku-Google irowu, "Yandex", kanye nanoma yimiphi eminye enjini. Ngakho-ke, kusobala inzuzo enkulu yalolu hlobo imiyalezo - basuke sokukhomba. Umuntu nje ubona ukukhangisa ku isithakazelo ngendaba yakhe, futhi ngenxa yalokho, kuba ukuwavakashela umthombo target. Iziphi ezinye izinzuzo bona ngekwabo kubalulekile kulendlela nendlela ukumisa okuqukethwe ku-Google AdWords kumele kwenziwe, ngakho yaliyisa traffic kakhulu kusayithi?

Izinzuzo ukukhangisa kwemgomo

Ngaphezu ukuthumela ikheli esiqondile, ukukhangisa kwemgomo kunezinzuzo eziningana obungenakuphikwa:

• kuba obonakalayo futhi ithumba ukunakekelwa yomsebenzisi kusukela imizuzwana yokuqala ngemva uthola imiphumela, ukuze inikeza 100% izindaba izethameli eziqondiwe;
• lungaphezu ukonga ngaphezulu kuka ukuphrinta, i-TV kanye nokukhangisa emsakazweni, njengoba you khokha kuphela ukuchofoza (ukuhwebelana) abasebenzisi, hhayi zokubonisa lonke futhi, ngakho-ke, ukunciphisa izindleko labo abantu abangekho nentshisekelo isikhangiso sakho;
• ukukhangisa esinjalo ngokushesha, iqalisa usuku lonke, futhi nje ukulungiswa ngokushesha;
• U-Google une nezithameli omkhulu ukuthi kuzokwanda nakanjani inani ukuvakashelwa kusayithi lakho;
• ukusebenza kwe-ukubekwa ezinjalo kulula ukulandelela ngosizo AdWords -Google, ukumisa zazo izokwethulwa ngezansi.

Kepha le injini ikakhulukazi ku-Google, ungakhetha ngisho lokho kungaba ukulikhokhela - imibono, ukuchofoza noma ukuguqulwa (ie, labo basebenzisi imikhawulo okuthile ngaphandle ukubuka - .. Beka kubhasikidi kwezimpahla bebelokhu ukubhaliswa, ukuthenga okuthile, njll n.).

Uma lezi zinzuzo uyaqiniseka ungakwazi dlulelani esinyathelweni sokuqala ukudala okuqukethwe. Ngokuvamile, wonke umsebenzi luhlukaniswe isigaba wokulungiselela (Ukukhetha angukhiye ukhiye nemibi, umbhalo wesikhangiso, nokudala Imifanekiso kuso) kanye nokuqaliswa, isb. E. Ufaka wokukhangisa we-Google AdWords, ukubeka ukukhetha isabelomali, nokunye. N.

Isinyathelo Sokuqala - Ukukhethwa elingukhiye

Ukuze uthole angukhiye - labo lapho umsebenzisi uzokwazi ukuthola isikhangiso sakho, kufanele usebenzise Semisebenzi ekhethekile. It kungatholakala izilungiselelo Google AdWords. Ukuze sithathe "izihluthulelo" awabona ngempela ukuba ezikudidayo phezu indlela ayekwazi ngayo ukuthola umkhiqizo ukuze abathengi ezingaba khona. Vele faka igama bese sibone ukuthi ukuhlukahluka, ngokusho izibalo, kwabasebenzisi abanentshisekelo avame. Ngokwesibonelo, ukucinga ngegama eliyisihluthulelo ngoba "imikhiqizo zezingane" nazo ngifuna "umntwana amathoyizi", "uSihlalo Shop", "izwe zezingane". Amakhi kuyoba eduze lokho okunikezayo, amathuba ngaphezulu une yokuthola umthengi.

Eyesibili isinyathelo - ukukhethwa Amakhiwedi angafanele

Ukubeka ukukhangisa ku-Google AdWords ngeke ukukunikeza futhi igama eliwukhiye negative, t. E., Labo lapho abasebenzisi abatholi isikhangiso sakho, ngakho-ke asikho isidingo sokuthi akhokhele ukuhwebelana okubhekiswe kuzo. asendleleni isimiso esifanayo njengoba ukhiye. Ngokwesibonelo, uma unayo esitolo izingane 'eKemerovo, umbuzo "kuwubala" wena, "amathoyizi zezingane ukuthenga eMoscow" - Ngakho-ke, ube ngomunye amazwi yakho yokuphelelwa ithemba kungaba "Moscow". Ngaphandle, njengoba umthetho, hhayi kuphela nenqubo womhlaba. Kungaba ububanzi, ongesiye ukudayisa (isib, izihlalo zabakhubazekile noma emabhayisikili zezingane), ukuhlanganiswa "ukulethwa", "non-cash", nokuningi.

Isinyathelo Sesithathu - Khetha ibhajethi

Uma ezikhonjwe angukhiye esikhangisweni sakho, futhi yakhiwa, ungakwazi udlulele nemingcele ebalulekile indawo yayo. Ukuze wenze lokhu, iya ku-Google AdWords, ukubeka "Imikhankaso" ithebhu, i- "Lenhlangano futhi Ibhajethi." Lapha sichaza CPC esiphezulu futhi inani elilinganisiwe okuvelayo, kusukela ezoqinisekisa ukuthuthuka ibhajethi yakho ukukhangisa. Lapha sikhetha lokho sifuna ukukhokha - imibono, ukuchofoza noma ukuguqulwa, futhi ukhombise hlobo lwesikhangiso umkhankaso, okungukuthi, lapho uboniswa - .. In the search noma Khombisa imvelo.

Ngenisa isikhangiso

Kubalulekile ukuthi nganoma yisiphi isikhathi ungakwazi ukushintsha umbhalo kanye amazinga izikhangiso. Phela, njalo ehlaziya izibalo, uyoba ichaze bona ngokwabo ukuthi yikuphi engcono sikunikeze imiphumela.

Inzuzo enkulu izikhangiso ophumelele ngokuhambisana CTR kuveza ukwehla kungenzeka izindleko ingxenye ye-Google. Kusho ukuthini lokhu kusho ukuthini? Iqiniso liwukuthi "Google" kuzuzisa ukubeka lezo zikhangiso, okuyinto bayindlala kakhulu. Ngakho-ke, elikhulu inani Uhobhane maqondana ukuboniswa, ayanda ibhidi yakho, ngakho-ke, isikhundla ephakeme umyalezo nokukhangisa ekhasini futhi ngezansi ngentengo yalo.

Isinyathelo sesine - izilungiselelo kwendawo

Njengoba kushiwo ngenhla, ungakwazi ukuqeda indawo usebenzisa angukhiye ezimbi. Kodwa-ke, ngaphandle yonke imizi, ungenawo efanelekayo, kunzima. Ukuze wenze lokhu, kulula ukuba ulungiselele ukusetha kusifunda noma kudolobha lapho uzosebenza, futhi bakuthole esikhathini kuqala abasebenzisa ndawo. Yiqiniso, uma lokhu kulungiselelwa ku-Google AdWords inkampani Franchise, kungcono ukuba ukhethe indawo enkulu, ezifana CIS amazwe, ikakhulukazi uma Ziningi amagatsha namahhovisi omele.

Ezinye izilungiselelo

Ngakho, yini enye inikeza AdWords ye-Google? Isilungiselelo has esinye isici ezithakazelisayo. Ngaphezu isimemezelo inkomba isisetshenziswa bangeza nezinombolo, ikheli. Ungaveza ukuhluzwa amaningi, njenge "izaphulelo" noma "kwamahhala." Uma une uhla sasivumela ububanzi namaqembu amaningana umkhiqizo, ungacacisa izigaba esikhangisweni.

Qiniseka ukusetha zokuqala nezokugcina imibukiso zesimo ukukhangisa.

Yiqiniso, indawo ekhethekile edingekayo ngokwalo isikhangiso ngenxa kanjani uyodala ezinsiza kanye kangakanani isithakazelo umsebenzisi, izoncika kakhulu impumelelo emkhankasweni iyonke. Lokhu kungaba ukuthi isihlokwana ezithakazelisayo noma ekhanyayo, ikhanga isithombe, futhi mhlawumbe ukunikeza kumthengi.

Uma ukungabaza amakhono akho, ukuthi uzokwazi ukwenza izikhangiso eliphezulu, ungase ube nentshisekelo ekubekeni Google AdWords ukukhangisa Justclick. Kuyini lokhu? Lena uhlelo elula nephumelelayo ukuthi kukusiza ukwakha makhasi Retailers online ukwenza ngezifiso ukukhangisa, uhlelo lwe-imeyili, ukuqapha futhi sihlaziye nokusebenza kwama-campaigns, kuhlanganise nalezo ezingasebenzisi ulungisela ku-Google AdWords.