Izibuyekezo izimonyo "sephora". Izimonyo "sephora": Uhlolojikelele

Izimonyo "sephora" eziklanyelwe ukuhlukanisa owesifazane evela esixukwini, ukwakha isithombe esikhanyayo zokudala. imali yenkampani kuhluke Palette ocebile anemibala namaphunga ahlukahlukene eliphezulu.

brand indaba

Sephora Brand kweza Madonnaudu Dominic, ababefisa aqabule owesifazane waba ayizinkulungwane shades. esitolo sakhe sokuqala livula ngo-1969 e Limoges, France. Izimonyo ngokushesha kwakuqala ukwanda. Ngo-1979, inani Izitolo liye landa eziyishumi, futhi amaphayona ayebizwa kanjalo Isitolo 8. Qala 90s akuniké ukuthuthukiswa kwebhizinisi, kanye nomunye Izitolo 40 uphawu avuleka e-UK. Ngo-1994 ezitolo Isitolo 8 ziye kuqanjwe kabusha kuya sephora.

Ngokushesha, ngosuku Champs Elysees Paris yavula iminyango esitolo enkulu yezimonyo sephora. Ngo-1997, ukukhiqizwa yezimonyo ithengiwe yinkampani French ebambe Moet Hennessy Louis Vuitton (LVMH), okuyinto Yaziwa yokukhiqiza izimpahla zikanokusho kakhulu emhlabeni.

Ngo-1999, esitolo sokuqala sephora uvele e-US, e-New Norke. Ngesikhathi esifanayo, le nkampani yavula ezitolo inthanethi e-US, eFrance, nama-kweso iba liyabonakala. Amashibhi enikeziwe izimonyo owaziwa brand kanye ukukhiqizwa ayo, okuyinto amabhokisi gqizisa igama sephora.

Ukuthandwa eRussia

Ngaphansi brand name "sephora" ngo-2005, kube eziqhutshwa 700 izitolo okunethezeka emazweni 14 emhlabeni. Manje e-Russia kukhona mayelana 150. Eyokuqala yakhoselisa eMoscow ngo-2003.

Inethiwekhi ukuhweba sha ehlukile isignesha isitayela. Ezitolo igxile indawo izimpahla emashalofini: alfabhethi, ngenjongo kwabesilisa nabesifazane.

Ngo ukwazisa ukuthengwa inkampani inikeza amakhasimende isaphulelo amakhadi, okuyinto ngezinye izikhathi ifinyelela Isaphulelo 25%. Zonke consultants yokuthengisa kukhona abaqeqeshwe kahle futhi bayakwazi kalula pick up izimpahla, okuyinto izidingo yekhasimende.

Ngaphesheya bofeleba netinhlavu emadolobheni amakhulu Russian Federation Izitolo "sephora 'asakazeka. Kwezimonyo eMoscow zidayiswa ezitolo "Letual" futhi "Ile de Beaute", kanye eziyinxanxathela ezinkulu. ERussia, sha sephora inkampani "Alcor".

izinga kwemikhiqizo

Izimonyo "sephora" kwaduma ngenxa izinga, okuyinto njalo ngcono. Sikhanyisiwe ifomula okhilimu ezikhethekile shades enkulu izimonyo zokuhlobisa futhi wenza isisindo, efana, wazimboza, ukuthungwa ngoba tonalnika kanye powder. Ngenxa yalezi zinjongo inkampani edonsela nabalingani bayo njalo kusukela eFrance, eYurophu kanye America.

Yonke imikhiqizo evivinywa amavolontiya womuntu. Kuhlangabezana namazinga namazinga izinga ngamazwe. Ifanele zonke izinhlobo isikhumba, kuhlanganise olubucayi futhi eziyinkinga.

Ukuze ukuthuthukiswa emkhakheni inkampani Cosmetology ngokuphindiwe bakhuthazwa imiklomelo ephezulu futhi wathandwa umklomelo ohlonishwa kakhulu, isibonelo, zokuthenga Innovator noMklomelo woNyaka.

okunezinhlobonhlobo izimpahla

Kodwa hhayi kuphela izinga kodwa futhi amanani ezifanele kuyinto brand odumile "sephora". Muhle loluphawu nabanye (mayelana 150) kwaba eqoqwe yebanga elikhulu futhi amelwe chain ezitolo. Ziyakwazi:

• imikhiqizo Beauty isikhumba ukunakekelwa. Yakhelwe noma luphi uhlobo isikhumba. Ububanzi kuhlanganisa okunomsoco, hydrating nabakhathalelayo ejenti: okhilimu, lotions, buso, toners, Scrubs, amafutha - konke kudingekile ukuba owesifazane onganakekela ngokugcwele ngokwabo.
• izimonyo okuhlobisa. Lokhu anhlobonhlobo imikhiqizo kanye nohlu emangalisayo imibala. Lokhu isithunzi kanye othi awube, powder kanye isisekelo kokuthona, glosses, lipsticks, balms. La mathuluzi zinto zenzelwe ukuthi owesifazane esiyingqayizivele.
• Amakha. Lesi sigaba uyakwazi ukujabulisa bonke abantu. Nazi flavour bonke izikhathi futhi zonke izigaba zabantu, kungakhathaliseki ukuthi abesilisa, abesifazane noma izingane. Amakha kulekelelwa umzimba lotions kanye eshaweni si, deodorants, ngelula nephunga injabulo ozithandayo.
• okugeza kanye eshaweni imikhiqizo. Bahlanganisa insipho, si, okhilimu, Scrubs, amafutha, ukudla nokuhlanzwa isikhumba umzimba.
• izimali Polish. Wakusho Uyi Iphalethi ocebile lacquers, kusho lokuqinisa, ukwelashwa nail plate. Collection imikhiqizo aphelele ukudala ijeli izinzipho ekhaya, kanye namathuluzi manicure kanye pedicure.
• imikhiqizo izinwele. Kwethulwa indlela emakhiyubhi abese egeza izinwele. Kuhlanganisa amashampu futhi balms, buso kanye amafutha, kanye namathuluzi isitayela: izinwele izifutho, si, mousses, waxes.
• Izesekeli. Ububanzi sigaba kuhlanganisa: ibhulashi ngoba makeup, izinwele ukususwa zikagesi, izinsingo zokushefa ezilahlwayo, amashiya, beauticians, masseurs ebusweni nokuningi.
• Imikhiqizo amadoda. Isigaba ugcwele izindawo ukunakekelwa ngezinyathelo zenhlanzeko okwakufanele ebusweni nasemzimbeni, amakha wesilisa futhi deodorants, imikhiqizo kanye emva ukushefa.

izindleko izimpahla

Imikhiqizo "sephora" bakhetha ukuthenga ngenxa izinga, ukusebenza kanye nomthelela yentengo. Izindleko imikhiqizo yezimonyo lihlukile, futhi inthanethi esitolo okuthengiswayo ishibhile kuka ezithengisa uphawu emadolobheni amakhulu.

Ngakho, isilinganiso senani ithunzi "sephora" kuyinto ruble 600, Mascara - ruble 800, powder - ruble 500-900, ngesisekelo incazelo yamagama ngokushintshashintsha iphimbo - ruble 600, ubuso ukhilimu - ruble 1200, umzimba ukhilimu - ruble 500.

Inthanethi wezitolo "sephora"

Kuthinta Ukukhetha ocebile kwezimpahla ngisho abesifazane eyinkimbinkimbi kakhulu. Wenza izintokazi amahle ukuthola ilungelo futhi into entsha isikhathi eside "ezidukayo" emakhasini electronic ikhathalogi, ibanika ajabule, ukuzethemba, izimonyo izinga.

Ukuthenga lapha uye zako, kuba:

• nokwesekwa kwamakhasimende omuhle;
• ukulethwa fast;
• izipho engavamile, izaphulelo, kanye Izipesheli;
• yokuthengisa ezithile zonyaka;
• izigaba ezingaphezu kuka-7 ezihlukene impahla zonke ukunambitha izimonyo mass emakethe emikhiqizweni okunethezeka.

Uma ulandela ukwabelana, uzothola Isaphulelo okuhle kwimikhiqizo "sephora". Izimonyo aluthola lapha ushibhile kuno ezitolo bendabuko. Ukuze oda kwanele ukubhalisa kwi website esemthethweni ye-USA noma France, futhi wenze ukuthenga.

Izibuyekezo kuthengwa esitolo inthanethi "sephora"

Thenga izimonyo inthanethi akubona bonke kuyonqunywa, kodwa ngezinye izikhathi-range yomkhiqizo ngakho ukhanga ukuthi ukubekezela lokukufundza ubheke oda. Futhi lokhu ku-intanethi, lapho, ngaphandle imikhiqizo lemikhiqizo ezahlukene, ithengiswe izimonyo "sephora". Amanani ayakhuthaza. Isesha kuso internet, ungenza ukuthenga kwakho njengoba inzuzo bese njengoba cashback, futhi eziningi zonke izinhlobo nezipho, kuhlanganise isephulelo semali lapho ngithenga izinto ezidayiswayo. Ngaphezu kwalokho, kukhona zonke izinhlobo ukwabelana unomphela. Ngokwesibonelo, ku-intanethi "sephora" (US) ngokuthenga kwe $ 50 kwamahhala.

izintokazi eziningi yayala izimonyo lapha okungenani kanye, buya lapha kaningi. Abanye besifazane abangamaRom babesizakala ukuthenga izimonyo ezibizayo imisebenzi khulula bese ugcine kule, kudala ishiywe zigqila enjalo esivuna esitolo inthanethi "sephora".

Izimonyo "sephora": Izibuyekezo

Izibuyekezo izimonyo "sephora" ezihlukahlukene. Professionals ukholwa ukuthi leli izimonyo kanye nokusebenzisa lulwimi professional of lonke uhla emabhulashini, izimonyo remover, futhi concealers. abesifazane labafanana mncane imibala black ezambiwa ayegcwele, ikuvumela ukuba ngokushesha ukwakha umugqa oqondile ehlala usuku ingashintshiwe lonke. A umbono ezinhle ngokwakho kwesokunxele nail sula. He steadfastly labetibambile ngeviki, sisetshenziswa ngaphandle emapheshana futhi isendlalelo.

Hhayi umxhwele ngethunzi ladies. Ngokusho kwabo, phezu nezinkophe, abawubheki egqamile futhi aqukethe kancane sombala Umbala. Concealers yanqoba ngemibala emine, babuthana kwelinye icala. Basuke simaskwe kahle, kulula ukuthungwa isisindo engabonakali ngokuphelele ebusweni. Mina wazithinta ezinhle umzimba ukhilimu, ngoba uyasondla ngokuphelele futhi moisturizes isikhumba, engashiyi zinsalela okunamafutha. Ngaphezu kwalokho, iphunga neqondayo.

Abesifazane anqobe ukusebenza, okunikeza "sephora" izimonyo, amanani. Izibuyekezo ukhulume ukubaluleka yeningi izimpahla nokufinyeleleka kwayo, izinga.

Kusukela zonke lezi zindlela osekukhulunywe ke kungenziwa baphetha ngokuthi izimonyo "sephora" ungaguqula yimuphi owesifazane, futhi izitolo brand ngazo zonke izindlela sandla ekuzuzeni lo mgomo.