Imikhiqizo Procter & Gamble, okuyinto ngilinqobile izwe

Namuhla, cishe, wonke umuntu akakwazi ucabange ngosuku ngaphandle isiqedaphunga, insipho noma isixubho. Household amakhemikhali - Imfanelo esisemqoka zonke ekhaya. Manje emashalofini esitolo ukhetho olukhulu izimpushana, si, izihlanzi kanye yokuhlanza ejenti. Kalula ungathola umkhiqizo ukuzixazulula iyiphi inkinga endlini - kungakhathaliseki amabala on izingubo, amafutha enezimpande isitofu, noma ukuthambeka esigabeni cross izinwele. Zonke lezi esakuthola abantu ababili emangalisayo, uWilliam Procter noJakobe Gamble. Zisese phakathi nekhulu le-19, wasungula inkampani ukukhiqiza izimpahla endlini - Procter & Gamble.

Kwenziwa yini na?

Manje inkampani usesikhundleni okuholela ezimakethe umthengi kanye 20 endaweni th ku simo Fortune 100 It has ngaphezu kwesigidi bamasheya, mayelana 150,000 abasebenzi.

Procter & Gamble - global inkampani, emikhulu. Ihhovisi Its main eMelika, e-Ohio - zimali emazweni angaphezu kuka-75. Imikhiqizo Procter & Gamble eliphezulu futhi okungabizi. Imikhiqizo othembekile nge abathengi emhlabeni wonke. Inkampani ithatha hhayi kuphela kwi-akhawunti nezidingo zamakhasimende kanye nezifiso zabo futhi kubonisa entsha, imikhiqizo ngcono. Futhi, Procter & Gamble kuyinto umsunguli "sha kohlelo." Bangaphezu kuka-3,000 brand of inkampani zidayiswa cishe kuwo wonke amazwe emhlabeni, kanti engenayo i-ngonyaka idlula $ 76 bhiliyoni.

izindawo Main womsebenzi

Namuhla inkampani emakethe mayelana 50 brand. Imisebenzi yaso bagxile ezindaweni ezintathu ezisemqoka:

• imikhiqizo ukunakekelwa umzimba;
• amakhemikhali yasendlini;
• imikhiqizo yezempilo.

Household amakhemikhali Procter & Gamble inikeza acishe abe yisigamu imali yonyaka.

Ezweni lethu, inkampani Procter & Gamble wangena 90 zokuqala. Imikhiqizo ke lahlukaniswa laba amaqembu amabili: izimpahla womuntu siqu nokusetshenziswa ukusetshenziswa professional. Isigaba sesibili sihlanganisa imikhiqizo ye yenqwaba yayiklanyelwe amakhasimende ezinkampani. Lokhu zokuhlanza owomile, izindlu isivakashi, amahhotela, amamotheli.

Imikhiqizo Procter & Gamble

Brand ethandwa kakhulu Procter & Gamble:

• Chemical nezimpahla zasendlini - U-Ariel, Charmin, inkanyezi enomsila, uMnu Proper, Lenor, Dreft, Pampers, Ace, Duracell, Fairy, Ambi lePhure;
• imikhiqizo ukunakekelwa - Shona & emahlombe, Tampax, Blend-a-med, Wella, Gilette, Shamtu, Braun, Old Spice, Naturella, Olay, uLonda, Mach 3, Njalo, Shandy.

Ngaphezu kwalokho, ngokusebenzisa labalamuli ukuthengisa imikhiqizo ezilandelayo: Chips ka Pringles, Vicks izidakamizwa, imikhiqizo Max Factor.

Procter & Gamble imikhiqizo manje hhayi kuphela emakethe umthengi. Izimbangi main zokukhiqiza:

• Colgate, Palmolive, ukudla Hill ukuze izilwane;
• L'ORÉAL Paris;
• Schwarzkopf / Henkel;
• Unilever;
• Kimberly-Clark.

izvetsnymi kakhulu kule nkampani kukhona imikhiqizo Oral-B kanye Blend-a-med. Phela, namazinyo umuntu ngamunye kudingeka ukunakwa, ukunakekelwa emnene, ikhwalithi imikhiqizo ukunakekelwa kanye nemikhiqizo yalezi brand kuzosiza ukuxazulula eziningi izinkinga zakho. Lokhu kwamazinyo izinyo, izinyo ukuzwela, itshe, uqwembe, onukayo. Izimpawu zokuthengisa ukunikela imikhiqizo ezilandelayo: wokuxubha, ibhulashi abavamile futhi kagesi, intambo, Indwangu sezingubo. Abakhiqizi isiqinisekiso high yi emihle ngemva kwamasonto ambalwa ukusebenzisa umkhiqizo.

Pretty ezibanzi nezithameli ekukhiqizeni Gillette. Nanguya ziphoqa njengoba abafana amadoda omdala. imikhiqizo yayo zokushefa ihlanzekile futhi kulula ngilinqobile izwe lonke. Lokhu wethuka woma, antiperspirants (ijeli, okuqinile, ngesimo izifutho) kusho ngaphambi nangemva ngokushefa zonke izinhlobo isikhumba, amanzi yangasese. Gillette ubuchwepheshe uhlukile.

Ukuthuthukiswa nokwenziwa ngcono imikhiqizo

Procter & Gamble uyalikhathalela imvelo. Ilokhu befuna okunye izindlela ukulahlwa. Njengoba kukhiqizwa futhi kusetshenziswa imikhiqizo ngokuvamile akha kukadoti, inkampani ihambelana nemithetho emisha izilinganiso ezintathu ukuphepha:

1. • Ukunciphisa okuphawulekayo imfucuza ngesikhatsi kokuhlinzwa.
2. Nokwakha amaphakethe eziphambili, okuyinto yena, kwehlisa imfucuza.
3. Isingeniso inqubomgomo zamanani rate. Okungukuthi, ukusekelwa iziphathimandla kanye abazama nokwandisa uhlelo imfucuza, ukubeka ibhidi intengo.

ukuphepha siqu okungezona ubuthi izimpahla amangalelwe ngohlelo abameleli Procter & Gamble. Rospotrebnadzor futhi wakhipha umyalo wokuba ku ukuhoxiswa ehlobo esuka ukudayiswa imikhiqizo ethile. Dlula hit yokugeza izitsha yokuwasha izimpushana.

Ngisho namanje abaningi bemangele mayelana namazinga zokuphepha, yonke imikhiqizo ye Procter & Gamble ihambisana ngokugcwele kwezinkambiso enelanga, amazinga kanye nokudingekile.