Ethandwa kakhulu ukuxhumana nomphakathi: simo

Facebook, Twitter, Instagram kanye ne-YouTube ihamba uhlu ukuxhumana nomphakathi emhlabeni, kodwa abasebenzisi e-Russia (nakwamanye amazwe eSoviet wangaphambili, ezifana Belarus, Kazakhstan nase-Ukraine) bavame ayethanda esikhundleni lesifunda kulabo ezisekelweni.

Futhi lokhu umehluko udumo kungase kubaluleke ukuba izinkampani zisebenzisa lezi amasayithi ukukhangisa, njengoba lokhu Ungashintsha ngokuphelele isu marketing (okuyinto esetshenziswa kwezinye izingxenye zomhlaba). Ngaphezu kwalokho, ukuxhumana nomphakathi, ogama isilinganiso emazweni abakhuluma isiRashiya emhlabeni ihlukile, anganika kwavela amathuba amahle kakhulu sokukhulumisana ngamazwe. Okwamanje, ezithandwa kakhulu eziyisishiyagalombili amanethiwekhi omphakathi.

"VKontakte"

VK (ebibizwa nge "VKontakte") namuhla obanzi kunayo yokuxhumana eRussia, abantu abangaphezu kwezigidi 46.6. Izivakashi ngenyanga. Ngokungangabazeki, le nsiza temabhodlela uhlu ukuxhumana nomphakathi ku isikhala post-Soviet.

Kukhona okuningi imicabango yabantu ezithakazelisayo ngale site, kodwa okungcono ke lingachazwa ngokuthi inhlanganisela phakathi Facebook ne service ukuze ukushintshanisa kwe-data. Like "Facebook", umsebenzisi ngamunye has a iphrofayli, futhi unekhono ukucinga bese wengeza abangani kwabanye abasebenzisi ukubona izibuyekezo isimo sabo, izithombe namavidiyo amasha.

Ngaphezu kwalezi imisebenzi bendabuko, abasebenzisi Ungalanda futhi alalelwayo video amafayela emininingwane anoma yiluphi uhlobo, nokwabelana ngalezo izinsiza nabanye abantu. Ekuqaleni sesimeni isheke olunzulu, njengoba ngezikhathi ezithile, wawela imingcele wezomthetho, kodwa imibiko yamuva zibonisa ukuthi VK manje isebenza nge izinkampani zokuqopha ezinkulu. Lokhu avunyelwe ukuqalisa ukubhalisa isevisi ekuvumela ukuba wabelane amafayela emidiya ngokomthetho. Yingakho "VKontakte" ihamba uhlu ukuxhumana nomphakathi eRussia iminyaka eminingana.

"Ofunda nabo"

Nakuba "VKontakte" kungase kube isevisi ethandwa kakhulu phakathi abasebenzisi abasha (abaneminyaka engu-18-35), ezingaphezu kuka amaqembu wobudala ngokuvamile kuyancanyelwa phakathi ukuxhumana nomphakathi OK (ekuqaleni "Ofunda nabo"). Isevisi has angaphezu kwezigidi ezingu-31.5. Izivakashi ngenyanga, nge iphesenti elikhulu (69%) kukhona abesifazane. Le yesikhulumi, ngenhlanhla, waba owokuqala eRussia futhi Omunye angase athi, ke kuye kwavula lo mkhuba amanethiwekhi omphakathi. Isilinganiselwa amasayithi kulesi sigaba uyohlale ayiphelele ngaphandle ngako.

Njengoba VK, kulungile ivumela abasebenzisi ukudala amaphrofayli, ukucinga abangani izibuyekezo share isimo nezithombe. Injongo eyinhloko izenzo platform njengoba ukuxhumana ofunda nabangane, ngawo abasebenzisi ungalahlekelwa okuthintana eminyakeni eminingi edlule, ngakho nenqubo ezinemininingwane ngokwanele.

Ngaphezu kwalokho, isayithi inesimiso enikeza ulwazi mayelana ngubani ngokuvakashela ikhasi lakho (kungakhathaliseki wena umngane wabo). Ukuze ubuke amaphrofayli zabanye abasebenzisi kukhona umsebenzi engaziwa okuyiwona kumelwe akhokhe (ukufaka "Stealth Mode").

"Umhlaba Kwami"

Mhlawumbe okungcono neyaziwayo Analogue Russian of "Umhlaba wami" i-Google +. Zombili lezi zinsiza ezinwetshiwe-ISP-e-mail (endabeni "Umhlaba yami» - mail.ru). "Umhlaba wami" kwakunzima ukuthola injongo yaso siqu esiyingqayizivele phezu wonkana, Nokho, ukuthandwa inethiwekhi elikhulu kangaka. Ngesikhathi esifanayo, abantu abangaphezu kuka-16,6 million ukusetshenziswa ngenyanga le sevisi ukwabelana izithombe, umculo kanye ividiyo, kanye imidlalo nokuhlangana nabangane abasha, ngakho-ke likhona amanethiwekhi phezulu nomphakathi. Ukucinga isu e inethiwekhi "Umhlaba yami" iqukethe ezinye nemingcele awatholakali nezinye izingosi.

Facebook

Ukuxhumana nomphakathi, okuyinto abe isilinganiso okusezingeni eliphezulu emhlabeni, akazange wasindisa futhi isikhala post-Soviet. Naphezu kweqiniso lokuthi Facebook akuyona website ethandwa kakhulu eRussia, ngenxa yokuthandwa kwayo, uye nakanjani zaqala ukukhula - manje yena uthola ngenyanga abayizigidi ezingu-21.6 izivakashi abakhuluma isiRashiya ngenyanga .. Lokhu akusona isimanga, ngoba "Facebook" kushintsha njalo yesikhulumi yayo ukuze kuhlangatshezwane kangcono nezidingo abasebenzisi.

Abahlaziyi bakholelwa ukuthi esinye sezizathu ukuthi Facebook ngokubaluleka kuthandwa eRussia, ukukhulumisana ibhizinisi. Ngokusho kweminye imithombo, ezingaphezu kuka-30% ezingxoxweni zebhizinisi eRussia uya "Facebook". Ngakho, ningazifanisi ukumangala uma le ekugcineni kuzoholela yesikhulumi isilinganiso ethandwa kakhulu amanethiwekhi omphakathi.

"Imizwa Live"

LiveJournal - nesigcawu ibhulogi kade kusukela 1999, kodwa kusukela ngaleso sikhathi alisetshenziswa emazweni amaningi. Lokhu kuthambekela ikude eqiniso eRussia, lapho abasebenzisi ezingaphezu kuka 15.1 abangafani bavakashela i-"Phila Journal" njalo ngenyanga. Lesi sibalo - ezingaphezu kwesigamu inani website traffic.

Amabhulogi Siqu - yindlela enhle ukuthuthukisa ingxoxo bese wabelana imibono yabo nemibomo ku-inthanethi ngendlela elikuvumela ukuba bacabange futhi nixoxe. Lokhu kukunika okungaphezu imiyalezo Ngamafuphi, kungenzeka ngokufakwa enikezela abasebenzisi bayo nabanye amanethiwekhi omphakathi.

Isilinganiselwa ngoba ukubhuloga platform namanje okusezingeni eliphezulu, kanye nokuhlanganiswa kwezinsizakalo LiveJournal namanje kusekelwa inombolo intanethi ukuthi uyivumele silondoloze indima yayo ebalulekile eRussia nakwamanye amazwe.

Twitter

Twitter - omunye zakudala social indawo abezindaba ukuthi isebenza kahle eRussia. Nakuba engakhulumi uthole okuningi ongene nyangazonke, namanye amasevisi amaningi kulolu hlu (abangaba yizigidi ezingu-7.7. Izivakashi ngenyanga), ke inama yisibalo esikhulu sabasebenzi esingakaze ababhalisile ngamunye abasebenzisi. Ngakho, naphezu kweqiniso lokuthi Twitter kungaba usekelo iningi abasebenzisi Russian zokuxhumana, labo abanquma ukuyisebenzisa, sikwenze ngezinga elikhulu.

Rutube ne-YouTube

Rutube - is, eqinisweni, impendulo Russia ku-YouTube - i-platform social network, igxile ukwaba amavidiyo for okuqukethwe zonke izinhlobo. Naphezu kweqiniso lokuthi le sevisi Siye azifinyelelanga Ukusabalala efanayo-YouTube, uye eqoqwe eziningi okuqukethwe kusuka ezihlukahlukene abasebenzisi.

Rutube izindawo njengoba okuqukethwe okunelayisense, futhi wokulayisha. Iningi okulandiwe kwenzeka ngesiRashiya. Lokhu iphesenti eliphezulu okuqukethwe Russian kwenza platform unento ewusizo olukhulu kakhulu kulabo abazama ukufunda ulimi.

Instagram

Isiteji wokuqala zokuxhumana kulolu hlu - Instagram - usuthandwa kakhulu kule minyaka embalwa edlule, nokuduma salo eRussia iyathinteka. "Instagram" ihamba ngokushesha ukuthi amazinga e, futhi manje izigidi ezingu 12.3. Abasebenzisi ngenyanga (77% kubo abasekhona abesifazane abasebasha).

Lolu shintsho udumo kungenxa yokungabikho kokubekwa isiphambano phakathi Instagram kanye nezinye izingosi lapho abasebenzisi abangakwazi ukusebenzisa amathuluzi kakhulu uhlela izithombe. Lokhu kukuvumela ukuba ngcono futhi uthwebule isithombe, bese nikumemezele Instagram, nezinye ethandwa zokuxhumana sites.

Ngenkathi eyisisekelo "Instagram" sici siyaqhubeka kube lula ukufinyelela nokusetshenziswa, zikhona ongakhetha eziningana phansi benze amathuluzi nezinto zabama-third party, okuyizinto iningi abasebenzisi alazi. Kulindeleke ukuthi platform maduzane elizobe liholwa isilinganiso ukuthandwa ukuxhumana nomphakathi emazweni amaningi.

Ukuze uphethe lokhu kubuyekezwa, kuyafaneleka ukuthi impumelelo enjalo amanethiwekhi esiyingqayizivele esihlala emphakathini njengenja yokuzingela VK futhi OK eRussia kanye namazwe angomakhelwane, kungase kukumangaze labo zisetshenziselwa Facebook, Twitter kanye Instagram, abe okunguye yedwa ephelele emhlabeni.

Kukhona nakanjani eziningi eziwusizo kumasayithi ligxile ethize kwamakhasimende base, kungakhathaliseki ngokwendawo (njengoba kulezi zibonelo), noma ngesisekelo idatha yemininingwane (yobudala umsebenzisi).